Kumamon is a major player in Kumamoto Prefecture Sales Department Manager and Kumamoto Prefecture Happiness Department Manager. Nowadays, it has not only stayed within Kumamoto and Japan, but has also been traveling overseas to China, Hong Kong, Taiwan, France, the United States, Thailand, and other countries, and is gaining popularity all over the world. Sales of related merchandise recorded a record high of 166,389,220,000 yen in 2023. (The cumulative sales since the survey began in 2011 were 1.4596 trillion yen). Kumamon Square, the base of Kumamon’s activities, opened in the heart of Kumamoto City in July 2013, was a sacred place for fans both in Japan and abroad, and in March 2024 it exceeded 3.5 million visitors.
On Wednesday, March 12, 2025, which marked the 15th anniversary of their debut, Kumamon’s birthday event, “Happiba!!”, at the sacred land of Kumamon Square, will be held on Wednesday, March 12, 2025. Kumamon 2025 ~ Kumamon Birthday Special” was held.
At 11:30, the event started at 11:30am, Kumamon appeared in the new strawberry costume “Suigomon” given to us by our staff to commemorate the 15th anniversary (the “Ichi” and “Go” anniversary). A full customer was congratulated and a champagne tower made with juice made from Kumamoto’s famous strawberries. By pouring the glass from the first tier of the champagne tower and filling it with the glass, this present is a wish that many people will be filled with happiness, and Kumamon poured strawberry juice in prayer for everyone.
Next comes the guest. This day was the release date for two Kumamon stuffed toys produced by SanX, the character company that produced Rilakkuma and Sumikko Gurashi, and to commemorate this, Coronya, a SanX character and public relations officer, came to the scene.
Coronya has already co-starred with Kumamon in the “Video That Results in the Start of a Kumamon Plush Toy Project,” which is currently being released on YouTube, but due to Hitomi’s personality, she is nervous in front of many visitors, but after giving congratulations to Kumamon, Kumamon gives him the first Kumamon stuffed animal produced by SanX. When making stuffed animals, they also talked with their senior public relations representatives who had been trying to pursue realism and had gone through trial and error, such as pursuing proofreading up to seven times, which usually takes about two times, and the audience listened enthusiastically.
After that, a surprise from Kumamon. As a thank you to everyone who congratulated us, we have released the music video for Kumamon Square’s original dance song, “Kumamon Square Theme – Fantasy Version.” This video will start being released on YouTube from today. In addition, music distribution worldwide has started on various music streaming and download services.
Kumamon sent a message on the flip, “I hope everyone around the world will come and play Kumamon Square after watching this fun music video,” and at the end she performed a sharp dance with the theme of Kumamon Square – a fantasy version. The venue was very lively and the event ended with a huge success.
Two Kumamon stuffed toys produced by “SanX” are now on sale exclusively for Kumamon Square and Kumamon Square EC.
Kumamon’s birthday event at Kumamon Square “Happiba! Kumamon 2025 will be held until Sunday, March 16th. In addition, the event “Kumamon Birthday Festival 2025” to commemorate the 15th anniversary of Kumamon’s debut will be held for two days, on Saturday, March 15th and Sunday, March 16th, at Hanabata Plaza and Kumamon Square in Chuo Ward, Kumamoto City. Many Kumamon fans are expected to be visited not only from Kumamoto, but also from all over Japan and around the world.
*Click here for the official website for Kumamon Birthday 2025
*Click here to see the video of the Kumamon stuffed animal project starring Kumamon and Coronya.
Video URL:https://www.youtube.com/watch?v=kOdiJk-8TCo
Release date: Wednesday, March 12th, 2025
Product name: Kumamon Square limited plush toy “Kumamon” Sale price: ¥3,980 (tax included)
(Size: Approx. H210 x W160 x D150 mm)
Kumamon Square limited plush keychain “Kumamon” Sale price: ¥1,980 (tax included)
(Size: Approx. H135 x W115 x D110mm)
Benefits:
◆Kumamon Square exclusive plush toy “Kumamon”
“Kumamon & Coronya” collaboration postcard A pattern
◆Kumamon Square limited plush keychain “Kumamon”
“Kumamon & Coronya” collaboration postcard B pattern
Released on March 12, 2025
“Kumamon Square Theme – Fantasy Version”
COKM-45654
My name is “Kumamon.”
It was born in March 2011 when the entire Kyushu Shinkansen line opened.
My job is to find surprises and happiness that are close to me, and get everyone around the country to know about it.
I want everyone to know more about Kumamoto, which I love, so I’ll continue to visit him!
I will continue to look forward to the charming Kumamoto and me!
(We will celebrate our 15th anniversary in March 2025)
Kumamon is the base of operations, traveling around the country as Kumamoto Prefecture’s sales manager and happy department manager. Stages are held regularly as a place where you can meet Kumamon. The highlights include exhibitions related to Kumamon, which can only be seen here, AR content, and original goods.
Many customers have visited the museum not only in Japan, but also from overseas, including Asian countries such as China, Taiwan, Hong Kong, and Thailand, and have now grown into one of the most popular tourist spots in the prefecture.
In March 2024, the number of visitors reached 3.5 million.
[Address]1st floor of Tetoria Kumamoto Building, 8-2 Tetori Honmachi, Chuo-ku, Kumamoto City
[Opening Hours]10am to 7pm
[Email address]info@kumamon-sq.jp
[Homepage]https://kumamon-land.jp/squares/
[SNS]X @kumamonsquare
Kumamon Square[Official]- YouTube
Instagram @kumamonsquare
We continue to produce over 1,000 100% original characters, including Rilakkuma, Sumikko Gurashi, and Tarepanda, and deliver their mysterious charms around the world through original products, licensing businesses, various events, promotions, and video. The characters look cute, but have a surreal look that makes them laugh, and are kind enough to cuddle and envelop them in their hearts. Not only is SanX characters cute, they are attracting many people.
SanX HP:https://www.san-x.co.jp/
SanX Official X:https://x.com/SANX_official
Coronya is a cat who lives a leisurely life at a small panna restaurant on the street corner. Hitomi Shiri’s Coronia is always hidden by the failed Coronépan.
Coronya, who was recognized for her hard work through her “part-time cat experience” at the SanX Net Shop, became the SanX Public Relations Agency in July 2023. While he is a SanX character, he also serves as a public relations representative for his company. Although he was a bit of a stretch, he was struggling to receive interviews as a public relations representative and attend events.
*Click here for Coronya’s SanX public relations diary.
https://www.instagram.com/coronya_sanx_diary/
©2025 SAN-X CO., LTD. ALL RIGHTS RESERVED.
