“This is what it’s at convenience stores and at Budokan” ZORN uses for VANS campaign

VANS expresses the roots of “Old Skool,” where it has a strong presence in various cultural scenes.“Feel Something New. – A new feeling that I feel now. ‘The final chapter of the campaign featured rapper ZORN, who has established his own position in the Japanese hip-hop scene.

Since its launch in 1977, Old Skool has gone beyond skateboarding and has made history with a wide range of musical genres, including punk, hardcore, loud rock and hip-hop. The Premium Old Skool Music Collection, which has been available since February, has released a model that expresses its connection to the underground hip-hop scene since the 2010s.

This campaign features two cultures that Old Skool has been working together: music and skateboarding. ZORN, the finale, is a rapper who has depicted life-size reality with lyrics born from the streets, and has established his own unique position with uncompromising expressions. It is also known for attracting attention in the fashion scene and is a favorite of “Old Skool” on a daily basis.

This campaign resonates with his sincere attitude towards music and the ever-changing universal appeal of “Old Skool.” Campaign Creative wears the classic black/white that he has worn in previous music videos, and the iconic checkered pattern of the Vans Premium series, “Premium Old Skool.”

[ZORN Comments]

This is it at convenience stores and at Budokan.

■Campaign special page

■ZORN Official Website