A new brand, WWC (pronounced by WILYWNKA), directed by rapper WILYWNKA, has launched. As the first project, a limited edition T-shirt in collaboration with “Chinese Soba Fujii,” which has its head office in Ashiharabashi, Osaka, was released today.
WWC is a lifestyle brand with the theme of “Bringing fun to your daily life.” With the style of “collaboration with things you really love,” the company will develop free creations that go beyond genres, including fashion, music, food, and art.
“Chinese Soba Fujii,” which became our first partner, is a famous restaurant that continues to preserve the nostalgic Showa era flavor. WILYWNKA himself has been attending for many years, and is a person he has a deep attachment to. WWC designed the products with a unique, playful touch, respecting the culture and taste.
WWC will continue to collaborate with a variety of cultures to promote items that make everyday life even more enjoyable.
[WILYWNKA Comments]
I would like to work together with the things I have loved so much to create things that can be exciting. WWC is not just a brand, but a project that brings a little bit of fun to everyday life. We will continue to launch a variety of collaborations, so please look forward to it!
■WWC:Online Store / Instagram
