THINKR announces new music distribution service “PNDR”

THINKR Co., Ltd. (Head Office: Meguro-ku, Tokyo; Representative Director: Haraya Kenjiro; hereinafter referred to as THINKR) has launched a project for the music distribution service “PNDR.” Under the management of the company’s creative studio “KAMITSUBAKI STUDIO,” this service will be built as a new distribution platform that supports the music of next-generation artists from both the perspective of “developing” and “delivering.” Official service inn is scheduled for June.

■ Two pillars that support distribution and co-creation

“PNDR”: A service that supports streaming of online artists

We provide total support in disseminating your work, from distributing music to major streaming services, revenue management, playlist linkage, and promotional support.

“PNDR RECORD”: Creates new indie labels to send artists

With the launch of the service, the indie label “PNDR RECORD” was launched as a mechanism to help artists create a place to “create a place” by developing works, building fan communities, and communicating them on social media. Several young composers are planning to participate in this collaboration with THINKR’s artist training project, “THINKR NEXT ARTISTS DEVELOPMENT.”

■ Features of PNDR

KAMITSUBAKI STUDIO production staff accompanied

This service is run by staff from “KAMITSUBAKI STUDIO,” a music label with a proven track record of producing many artists. We support participating creators in practical work, from planning, production and communication.

Curated by frontline artists and creators

Creators from the field, including Vocaloid, trackmakers and online artists, will be selected, recommended, supervised playlists, and participated in the linked project. We will provide curation that expands the possibilities of the work from the creator’s perspective.

Flat and open participation structure

This is for all artists, including individual artists, composers, and Vocaloid P, who want to share music in their own way, regardless of genre or format.

■Comment from PIEDPIPER, the general producer of KAMITSUBAKI STUDIO

We are starting a music distribution service called PNDR.

As KAMITSUBAKI STUDIO, we plan to provide various support, including managing and producing this PNDR, supporting the participating creators and artists, and curating the works.

We have met many talents and scaled them together.

Shedding light on talent that has not yet been seen. That is a major theme that remains unchanged for KAMITSUBAKI STUDIO.

We hope to meet new artists through PNDR.

I hope this place will become a place where diverse expressions gather.

We look forward to welcoming creators and artists to participate.

■ Service overview

Official release: June 2025 (scheduled)

Target: Music creators (individuals/units, etc.)

Provided by:

・Streaming/DL distribution agency (Spotify, Apple Music, Amazon Music, etc.)

・Revenue Management System

・Curation support (song selection and playlist supervision)

・Promotion cooperation/label collaboration/SNS planning, etc.

■ Future schedule

Late May 2025: Official website scheduled to be released / Participating creators begin

June 2025: Service provision begins

* Application requirements and registration forms will be made public on the official website and various social media sites one after another.

■About THINKR

A dramatic design farm that will change the landscape of society with next-generation entertainment

THINKR operates across the creative field, which involves advertising production and video production, and entertainment development field produced by music artists, creators and their own IP. While at the core of the “Comprehensive Virtual Entertainment Business,” we aim to form a new era of content studios as a dramatic design farm where a variety of people, including creators, artists, managers, engineers, producers, and more.

■Company overview

Company name: THINKR Co., Ltd.

Location: 3-6-16 Aobadai, Meguro-ku, Tokyo

Established: April 2007 *In 2016, trade name changed from “ANSWR” to “THINKR”

Representative: Haraya Kenjiro

Business content: Artist Producer / Creator & Artist Management / Planning and Production of Digital Content / Rights Management / Planning and Development of Original Animated and Game Works / Design Consulting / Digital Communication Strategy Planning / Advertising Planning and Production / Art Direction & Design / Video Production & Production / UI & UX Design / Media Design / Production of Experiential Facilities / Metaverse Development

Official website:https://thinkr.jp/

Recruitment site:https://thinkr.jp/join-us/

note:https://note.com/thinkr/