Starting Tuesday, July 1, 2025, Recochoku Group (Recochoku Co., Ltd., Eggs Co., Ltd.) has begun offering a new music distribution solution called “FLAGGLE” (pronounced by: FLAGGLE) for corporate businesses that have rights to music works in Japan (hereinafter referred to as “music rights holders”). “FLAGGLE” is a music distribution solution that solves all the challenges in the distribution of music works.
Pony Canyon Co., Ltd. (head office: Minato-ku, Tokyo; CEO: Okuma Kazunari) has been selected as the first company to adopt it. Through this project, Recochoku will continue to work even harder towards realizing its mission, “Maximum revitalization of the music market.”
▼Introducing music distribution solution “FLAGGLE”
■The background to the development of “FLAGGLE” – Issues for music rights holders regarding music distribution – Issues for music rights holders?
The domestic music distribution market has grown continuously in recent years due to increased streaming, and according to the music distribution sales announced by the Recording Association of Japan (*1), music distribution sales for the year 2024 were 123.3 billion yen (106% year-on-year), marking the 11th consecutive year of positive growth since statistics began in 2005.
In the rapidly expanding music distribution market, music rights holders face a variety of challenges, including the establishment of metadata (*2) tailored to each distribution service, response to overseas distribution systems, and response to changes in specifications for each distribution platform.
With the global expansion of domestic music products becoming a challenge for the entire industry, Recochoku has developed “FLAGGLE,” a distribution solution that can be implemented in accordance with the digital environment and organizational structure, in order to meet the challenges facing domestic music rights holders.
*1 Based on the “Japan Record Industry 2025” published by the Recording Association of Japanhttps://www.riaj.or.jp/f/pdf/issue/industry/RIAJ2025.pdf
*2 Metadata: Detailed data such as song title name, track name, release date, etc.
■What is “FLAGGLE”?
FLAGGLE is an all-in-one music distribution solution for domestic music rights holders, developed and provided by Recochoku Co., Ltd. (Head Office: Shibuya-ku, Tokyo; CEO: Itabashi Toru) and its affiliate Eggs Co., Ltd. (Head Office: Shibuya-ku, Tokyo; CEO: Shibasaki Eitaro) to solve all the issues with the music distribution business.
Recochoku will provide the solution, and Eggs will be responsible for DSP-compatible tasks, including distribution. In addition to database management and hybrid distribution of distribution assets, a major feature is that it can introduce multiple services, such as FLAGGLE Assist, a companion-type support service that supports business consulting and distribution operations, according to your needs. Furthermore, as announced the other day, AudioSalad’s distribution system has been installed in the basic system. This allows you to safely build a global standard distribution environment.
[Reference]Recochoku signs partnership with US music technology company AudioSalad – Supports the global expansion of domestic music products and introduces new systems as a foundation system for corporate distribution services (announced June 23, 2025)
https://recochoku.jp/corporate/news/20250623-audiosalad-partnership/
■Pony Canyon introduces “FLAGGLE” as the first company
“FLAGGLE” has been decided to be introduced at Pony Canyon Co., Ltd. as soon as the full-scale service begins.
Comment from Okuma Kazunari, CEO of Pony Canyon Co., Ltd.
Since 2021, we have been building a cooperative relationship with Recochoku as a business support partner in the music distribution business. We have deepened our relationship of trust through our efforts so far, and have received proposals for new services, and based on our past track record and mutual understanding, we take this recruitment into account as a very natural progression.
We hope that in the rapidly evolving field of digital music business, the introduction of “FLAGGLE” will have a great effect on the efficiency of delivery operations.
■ Future prospects
“FLAGGLE” is a solution optimized for Japan’s unique music distribution environment. In order to continue to help music rights holders solve problems, the Recochoku Group will continue to work together to improve the functions of “FLAGGLE” and maximize the interests of the rights holders.
■About Recochoku
Under the mission of “Maximum revitalizing the music market,” Recochoku is developing a digital solution business that aims to support business to rights holders, including music distribution businesses for individuals and businesses, and services planning using blockchain technology. In addition, our subsidiary Eggs Co., Ltd. provides a wide range of activities, including providing audio source distribution for indie artists and monetization support. As a digital solution company originating in the Japanese music industry, the Recochoku Group will support the development of music culture from various angles.
Company name: Recochoku Co., Ltd.
Location: 7th floor, Aoyama Oval Building, 5-52-2 Jingumae, Shibuya-ku, Tokyo
Representative: President and CEO Itabashi Toru
Business content: Planning and management of music distribution services, planning and management of content and services, etc.
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