XG has been chosen as the global ambassador for Casio Computer’s shock-resistant watch, G-SHOCK.
This year, XG appeared at Coachella Valley Music and Arts Festival, one of the largest music festivals in America, and was the first Japanese artist to be the last member of the Sahara stage, and received high praise from many media outlets both in Japan and abroad for his performance. Additionally, his first world tour, “XG 1st WORLD TOUR “The first HOWL”,” will hold 47 performances in 35 cities around the world (18 countries and regions). The tour final performance was held at Tokyo Dome in May, attracting 50,000 people.
XG has recently established a new musical genre called “X-POP,” which is not bound by existing frameworks such as J-POP and K-POP, and has established a unique style, and has been appointed as an ambassador because it is in line with G-SHOCK, which has established a unique brand with its impact resistance and unique design, with the concept of “toughness.”
When appointing an ambassador,Special websiteKey visuals and promotional movies will be released on. The promotional movie depicts the story of XG taking a new world with “G-SHOCK” under the slogan “No Destination,” which expresses the strength to open up the future of its own will, without being bound by anxiety. The art direction is created by YAR, led by YOSHIROTTEN, one of Japan’s leading artists, and is expressed in an original and energetic way.
Regarding his current appointment as a global ambassador, XG commented, “Every time I see “G-SHOCK”, I remember myself for not giving up even when I was about to break my heart, and I give him the courage to try it out!!! XG-SHOCK Let’s Go!”
The company will continue to develop key visuals and other content in the future, and together with XG, the worldview of G-SHOCK will be conveyed. I look forward to more news.
