“MIRAI NO WAMONO -JAPANESE FUTURE GROOVE-” MONO NO AWARE
While in the pop arena, MONO NO AWARE plays a free sound that is not bound by genre or domestic or international boundaries, with a sound that hints at a diverse background, unexpected melody lines, and lyrics that are good at wordplay.“The Buffet”This will be the band’s first full album in about three years since “Gyoretsu no Dekiru Hakobune” released in 2021.
For this campaign, MONO NO AWARE produced a collaborative poster for the “Mirai no Wa Mono” project, which was shot inside the vinyl record store TOWER VINYL SHIBUYA. This poster will be displayed in all Tower Records and TOWERmini stores from Tuesday, June 4th.
Also, the 5th album“The Buffet”Customers who purchase the book will be given a Tower Records original bonus of a “Mirai no Wamono” poster, with five lucky winners chosen by lottery, and a postcard with the same design as the poster with a drawing for the prize draw.
In addition, an interview with MONO NO AWARE will be published in Tower Records’ music guide media “Mikiki”, and MONO NO AWARE will be heavily promoted at all Tower Records stores through “Mirai no Wamono -JAPANESE FUTURE GROOVE-“.
Tower Records Online “Mirai no Wamono” special page
https://tower.jp/site/series/mirainowamono
■MONO NO AWARE “Mirai no Wa Mono -JAPANESE FUTURE GROOVE-” 27th Campaign Overview■
①“Mirai no Wamono” collaboration posters
Displayed at: Tower Records and all TOWERmini stores
*Excluding TOWERmini Morinomiya Q’s Mall store
Display period: June 4th (Tuesday) to June 17th (Monday)
Mikiki QR Code (Tuesday, June 4th, 12:00 noon onwards)
②Interview with “Mikiki”
Tower Records’ music guide media “Mikiki” (https://mikiki.tokyo.jp/) published an interview with MONO NO AWARE.
Publication date and time: 6/4 (Tue) 12:00 noon
URL:https://mikiki.tokyo.jp/articles/-/37758
③We will be giving away MONO NO AWARE “Mirai no Wa Mono” collaboration posters through a lottery
MONO NO AWARE “The Buffet”Customers who purchase the book at Tower Records or TOWERmini stores, or online will receive a postcard with a chance to win a “Mirai no Wamono” collaboration poster on a first-come, first-served basis.
Application deadline: Monday, June 24th
*Applications must be made via PC or smartphone.
*To apply, you must register as a Tower Records member and enter your receipt number.
◆Introduction to artists and works◆
■『MONO NO AWARE』Profile
MONO NO AWARE
A Japanese guitar pop band. The members are Shuhei Tamaki (g,vo), Seijun Kato (g), Ayako Takeda (b), and Yutaka Yanagisawa (ds). Formed in 2013, the band underwent some member changes and transitioned to its current lineup in 2015. They appeared on the main stage at FUJI ROCK FESTIVAL’16 “ROOKIE A GO-GO” by vote the following year.
They have released four albums so far, and this is their fifth full-length album. Vocalist Shuhei Tamaki is also popular as a personality on TBS Radio’s “Nou Tou” and the popular podcast program “Kiki Kaikai.”
YouTube: https://www.youtube.com/@mono.no.aware.
Twitter: https://twitter.com/mono_no_aware_
Instagram: https://www.instagram.com/mono.no.aware.0630/
TikTok: https://www.tiktok.com/@mono.no.aware.jp
Eligible Works
MONO NO AWARE “The Buffet” First Press Limited Edition Box
MONO NO AWARE “The Buffet” Regular Edition
Artist: MONO NO AWARE
Title: The Buffet
Release date: Wednesday, June 5th
Price: First press limited edition BOX edition[CD + photobook + poster + lyric paper]: 5,500 yen (tax included) *Photo on the left
: Regular Edition: 3,080 yen (tax included) *Photo on the right
Product number: First limited edition BOX: PECF9062
: Regular Edition: PECF3290
Label: SPACE SHOWER MUSIC
◆What is “Mirai no Wamono -JAPANESE FUTURE GROOVE-“?◆
This project involves Tower Records buyers carefully selecting and hooking up with artists who are active in Japan and are also garnering attention overseas. In addition to setting up corners in Tower Records stores, the project is also taking an approach that can only be achieved in a brick-and-mortar store, such as displaying original posters.
■ Concept
The sound is timeless without sacrificing functionality.
The sound has been given new functionality and is timeless.
20 or 30 years from now, music diggers all over the world will discover it, get excited about it,
Japanese music passed down through the generations.
Floor-shaking music.
Music that will never be consumed.
Music is a time machine.
The record spins and the sound leads into the future.
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