Ado and Kura Sushi collaborate! The original theme song "Kitto Coaster" is finally completed and the PV has been released

■ “I’m a big fan of Kura Sushi and I’ve been going there for a long time, so I’m very happy that this collaboration has come to fruition.” (Ado)

The conveyor belt sushi chain Kura Sushi has collaborated with Ado, who has long been an avowed fan of Kura Sushi, as part of a project to spread the appeal and fun of conveyor belt sushi.

As part of this project, the original Kura Sushi theme song “Kitto Coaster” was produced and has finally been completed, with the promotional video being released on Ado’s official YouTube channel on June 18th.

Kura Sushi, which is actively promoting overseas expansion, has collaborated with Ado, who is overwhelmingly popular not only in Japan but also overseas. As part of this project, the production of an original theme song for Kura Sushi began at the end of March. Lyrics and music were submitted by the public, and 400 applications were received in about a month. Ado sang “Kitto Coaster,” which was selected from the list.

The submitted songs will be released as Kura Sushi inspired songs on the SHOWBIZ page from July 1st.

The accompanying music video features an original illustration of Ado by ORIHARA, set to a light and pop intro that is fitting for Kura Sushi’s theme song. The song title is displayed on screen as the song begins, evoking a sense of excitement and anticipation. Then, fantasy worlds emerge one after another to match the lyrics sung by Ado. The blue space in the background represents everyday life and feelings, while the red space symbolically represents Kura Sushi.

A collaboration campaign between Kura Sushi and Ado will be held from June 21st, introducing two new Ado-inspired menu items: “Ado Roll Cake” and “Ado Dark Melon Soda.”

The “Ado Roll Cake” expresses the world of Ado with its cake dough made with bamboo charcoal and the colors of chocolate and black caramel sauce. This special dessert is made by wrapping whipped cream made with rich Hokkaido raw milk in fluffy dough and accented with rich purple sweet potato cream. One of four original stickers will be included at random.

“Ado Dark Melon Soda” is a soda that lets you enjoy the full-fledged flavor of melon, but by using dark blue melon syrup and light blue milk soda ice cream, you can enjoy the contrast between the appearance and the taste. This item comes with a straw charm (1 type in total).

In addition, “Ado’s Kura Geo” will be broadcast in the store a total of seven times from June to December. In addition to the original theme song, you must listen to the behind-the-scenes stories and love for Kura Sushi that can only be heard in the store, which change every month.

In addition, a campaign will be held in two parts, the first part (from June 21st) and the second part (from July 5th), where for every purchase of 2,500 yen (tax included) (※1), you will receive an original A3 clear poster with an original illustration by ORIHARA, Ado’s image director, and an A4 clear file (※2).
(*1) Includes takeaway (orders through Dokodemo Kura Sushi, Demae-kan, Uber Eats, Wolt, and menu are not eligible)
(※2) As quantities are limited, this offer will end once stock is exhausted.

In addition, original prizes will be available for “Bikkura Pon!”, a game in which customers can try their luck by placing five used plates into the plate collection pockets installed on each table in the store.

The lineup of special prizes includes an acrylic charm with a rose motif against the background of an illustration of Ado, masking tape that allows you to enjoy Ado’s various expressions, and tin badges that will make you want to collect them all.

Additionally, Ado’s illustrations will be displayed as special in-store decorations to welcome customers at the two stores, Global Flagship Store Harajuku and Global Flagship Store Namba Parks South, during the campaign period from June 21st to July 15th.

This can also be enjoyed as a photo spot.

■Ado Comment
I’m a big fan of Kura Sushi and have been going there for a long time, so I’m very happy that this collaboration has come to fruition.
This time, we received lyrics and music from everyone. I felt the passion and love for Kura Sushi in every song, and they were all wonderful, so it was really hard to choose.
The song I chose, “Kitto Coaster,” has the message that “Kura Sushi is close by in your everyday life,” and I feel like it will be loved for a long time, so I sang it with all my heart.
This is a song that you can enjoy with sushi or tea.
The collaboration menu consists of two items: a delicious roll cake that is as good as sushi and will leave you even more satisfied, and a soda that is both delicious and visually appealing.
Sai.
We encourage you to try Bikkura Pon too!