Photo by James Baxter
Music collective 1999 WRITE THE FUTURE has released their latest single “Gasoline,” a collaboration with Korean rock singer-songwriter LØREN, through 88rising and RCA Records. An energetic music video was also released.
1999 WRITE THE FUTURE, LØREN “Gasoline”
The song is a revival of pop-punk that was a shock for both genre-defying musical collective 1999 WRITE THE FUTURE and LØREN. LØREN sings about her confusion and struggle with her own internal issues and societal pressures. The music video, directed by James Mao, perfectly captures the teenage angst and rebellious spirit.
The new song “Gasoline” is 1999 WRITE THE FUTURE’s single following “Raw I Know I Got It” with NBA legend superstar Shaquille O’Neal, released in May. They released their debut compilation album “hella (˃̣̣̥╭╮˂̣̣̥) ✧ ♡ ‧º•˚:” in February this year. The album contains 24 songs in collaboration with A-class stars across genres, including Rich Brian, Warren Hugh, Ghostface Killah, Busta Rhymes, Smino, Cuco, Amaray, Offset, Bad Bad Not Good, Westside Gunn, and Damn Funded. While passing on the nostalgic knowledge and sensibility of 1999 WRITE THE FUTURE, the album was packed with the sights, sounds, and energy of Northern California culture and its surroundings, seen through the lens of 88rising principal Shawn Miyashiro’s childhood nostalgia and wonder.
We’ll be keeping a close eye on developments at 1999 WRITE THE FUTURE from now on!
What is 88rising?
A pioneering global music and media label/production company representing Asia’s finest talent and culture, the label has paved the way for many music industry firsts for its artists since its inception. Under the leadership of founder and CEO Sean Miyashiro, the label has formed special partnerships with global festivals such as Head In The Clouds Music & Artist Festival, Coachella, and Marvel’s Shang-Chi: The Legend of the Ten Rings, and is expanding as a brand. The label has grown to over 200 million followers and over 50 billion streams and views on various social media platforms around the world, increasing its global influence.
What is LØREN?
A Korean rock singer-songwriter who captured the hearts of listeners around the world with the eccentric sound of his first three singles, which he wrote, composed and produced himself, including “All My Friends Are Turning Blue.” The total number of views on YouTube has now exceeded 15 million.
In 2023, he signed with 88rising and released his debut EP, Put Up A Fight. The lead single “Folks” and the second single “Panic” were released in succession, and in the same month, he was selected as one of Paste Magazine’s “Top 20 Artists to See at SXSW 2023”, and just a few weeks later, he performed at the Sahara Tent at Coachella. Since then, he has been featured in Billboard’s “Sound” section and has appeared at numerous festivals, including “Head in the Clouds” and SUMMER SONIC 2023.
Prior to his solo projects, he participated as a lyricist in BLACKPINK’s THE ALBUM. He contributed to songs such as “Pretty Savage,” “You Never Know,” and “Lovesick Girls,” and appeared as the male co-star in the music video for “Lovesick Girls.” He is also credited as a producer under his former name, Cawlr, on G-DRAGON’s single “BULLSHIT” from his EP KWON JI YONG.
He is a global ambassador for Saint Laurent and a model for the brand’s eyewear campaign. His fashion, heavily influenced by his own music, has also gained worldwide popularity. He has appeared on the covers of Dazed Korea, Vogue Hong Kong, Female Singapore, and Numero Netherlands. As a true artist, he is breaking down barriers one after another, reviving rock music nostalgia and conveying its charm to a new generation.
release information
1999 WRITE THE FUTURE & LØREN
(1999 Light the Future & Lauren)
SG “Gasoline” now available
Label: 88rising Records LLC
Streaming link:https://1999writethefuture.lnk.to/Gasoline
Follow LØREN
YouTube: https://www.youtube.com/@OFFICIAL_LOREN
TikTok: https://www.tiktok.com/@snippetsofloren
Instagram: https://www.instagram.com/lorenisalone/
Follow 88rising
YouTube: https://www.youtube.com/@88rising
TikTok: https://www.tiktok.com/@88rising
Instagram: https://www.instagram.com/88rising
Facebook: https://www.facebook.com/88rising
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