=LOVE, the idol group produced by Rino Sashihara, is going from strength to strength, having successfully completed their first-ever arena tour, =LOVE Arena Tour 2024 “Tell me what’s more than “LOVE”‘ (8 performances at 4 venues) in April of this year, and have also announced their largest-ever =LOVE 7th Anniversary Concert, =LOVE 7th ANNIVERSARY PREMIUM CONCERT (September 7th (Sat) and September 8th (Sun) at K-Arena Yokohama, Kanagawa Prefecture).
Today, the long-awaited 17th single “Zettai Idol Yumenai de” was released, and it was revealed that the title track “Zettai Idol Yumenai de”, which was released on Sunday, June 23rd, has surpassed 10 million streams in total. (According to the company’s own research)
The song features member Maika Sasaki in the center, and is the ultimate love song, singing about the strong love of fans who wish their idol happiness while wanting her to remain an idol forever. As soon as the music video was released on Saturday, June 22nd, prior to the release, it reached 1 million views in 24 hours, the fastest in her career (ranking 1st in YouTube’s “Trending Videos” and 4th in Japan’s “Trending Music”), and has now exceeded 6.75 million views. The song has also attracted attention across fan boundaries, with daily views of the song reaching a record high of 10 million on TikTok, which can be said to have spurred its momentum.
In addition to the 7th anniversary concert, =LOVE, ≠ME, and ≒JOY will hold a joint concert “Ikonoi Joy 2024” (Fuji-Q Highland Conifer Forest, Yamanashi Prefecture) in September. As they run through the summer and energetically expand the scope of their activities, =LOVE will be a hot topic in the future.
★New song “Never Quit Being an Idol” Music Video
“Don’t ever quit being an idol”
Lyricist: Rino Sashihara
Composition and Arrangement: Ryuuki Koike, Hiroto Kikuchi
Sound Director: Takayuki Yayama (Sony Music)
Recorded by Sony Music Studios Tokyo
(MUSIC VIDEO)
Director: Ryohei Shingu (BABEL LABEL)
Choreographer: Maika Takeda
★New song “Reconciliation Cream Puff” Music Video
“Reconciliation Cream Puffs”
Lyricist: Rino Sashihara
Composer: Furuppe (Kerakera), Takayuki Yoshimura
Arrangement: Takayuki Yoshimura
Sound Director: Takayuki Yayama (Sony Music)
Recorded by Sony Music Studios Tokyo
(MUSIC VIDEO)
Director: Shunji Ohno
Choreographer: Saeko Makita
★New song “Umi to Lemon Tea” Music Video
“The Sea and Lemon Tea”
Lyricist: Rino Sashihara
Composition and Arrangement: Tetsuya Iwasaki
Sound Director: Takayuki Yayama (Sony Music)
Recorded by Sony Music Studios Tokyo
(MUSIC VIDEO)
Director: Nakajima Seito (superbly inc.)
Choreographer: CRE8BOY
★Released on Wednesday, July 31st, =LOVE’s 17th single “Never Quit Being an Idol” is now available for download
https://equallove.lnk.to/Zettaiidolyamenaide
★Released on Wednesday, July 31st =LOVE 17th single “Never Quit Being an Idol” Product Information
■Type A
Product specifications: CD+DVD
Product number: VVCL-2518
Price: 1,650 yen (tax included)
Bonus: One of 10 Type A photos at random / Serial number for special gift lottery
《CD contents》
1. Don’t ever quit being an idol
2. Reconciliation cream puffs
3. Sea and lemon tea
4. Never Quit Being an Idol -Instrumental-
5. Nakairo Cream Puff -Instrumental-
6. Sea and Lemon Tea -Instrumental-
《DVD contents》
1. Never Quit Being an Idol Music Video
2. Never Quit Being an Idol – Making of the video
■Type B
Product specifications: CD+DVD
Product number: VVCL-2520
Price: 1,650 yen (tax included)
Bonus: One of 10 Type B photos at random / Serial number for special gift lottery
《CD contents》
1. Don’t ever quit being an idol
2. Reconciliation cream puffs
3. Sea and lemon tea
4. Never Quit Being an Idol -Instrumental-
5. Nakairo Cream Puff -Instrumental-
6. Sea and Lemon Tea -Instrumental-
《DVD contents》
Equal Love Company Trip in Saitama ~Kawagoe Taisho Romantic Edition
■Type C
Product specifications: CD+DVD
Product number: VVCL-2522
Price: 1,650 yen (tax included)
Bonus: One of 10 Type-C photos at random / Serial number for special gift lottery
《CD contents》
1. Don’t ever quit being an idol
2. Reconciliation cream puffs
3. Sea and lemon tea
4. Never Quit Being an Idol -Instrumental-
5. Nakairo Cream Puff -Instrumental-
6. Sea and Lemon Tea -Instrumental-
《DVD contents》
Equal Love Company Trip in Saitama ~ Seibuen Showa Retro Edition
■Type D
Product specifications: CD + Blu-ray
Product number: VVCL-2524
Price: 2,200 yen (tax included)
Bonus: One of 10 TypeD photos at random / Serial number for special gift lottery
《CD contents》
1. Don’t ever quit being an idol
2. Reconciliation cream puffs
3. Sea and lemon tea
4. Never Quit Being an Idol -Instrumental-
5. Nakairo Cream Puff -Instrumental-
6. Sea and Lemon Tea -Instrumental-
《Blu-ray contents》
“Can you love =LOVE!!!”
1. “Drive Date in Tokyo” performance video
2. Digest video of the January 2024 broadcast of “Can You Love =LOVE!!!”
3. “Kyouso Catastrophe” performance video
4. Digest video of the February 2024 broadcast of “Can You Love =LOVE!!!”
5. Digest video of the March 2024 broadcast of “Can You Love =LOVE!!!”
6. “Curse, Curse” performance video
7. Digest video of the April 2024 broadcast of “Can You Love =LOVE!!!”
■Type E (Regular Edition)
Product specifications: CD
Product number: VVCL-2526
Price: 1,100 yen (tax included)
《CD contents》
1. Don’t ever quit being an idol
2. Reconciliation cream puffs
3. Sea and lemon tea
4. Never Quit Being an Idol -Instrumental-
5. Nakairo Cream Puff -Instrumental-
6. Sea and Lemon Tea -Instrumental-
★17th single “Never Quit Being an Idol” release commemorative event held
Online individual talk session
https://equal-love.jp/news/detail/8656
Online autograph session and photo session
Individual talk session
https://equal-love.jp/news/detail/8658
★Video product of =LOVE, ≠ME, and ≒JOY joint concert “Ikonoi Joy 2023” will be released on Wednesday, September 18th!
https://equal-love.jp/news/detail/8596
*For details on the online individual autograph session, click here
https://equal-love.jp/news/detail/8635
★The largest-ever concert to celebrate the 7th anniversary of =LOVE, “=LOVE 7th ANNIVERSARY PREMIUM CONCERT” will be held
[Date]September 7th (Saturday) and September 8th (Sunday), 2024
[Venue]K Arena Yokohama, Kanagawa Prefecture
Doors open 14:00 / Show starts 16:00 (both days)
https://equal-love.jp/news/detail/8653
★=LOVE, ≠ME, and ≒JOY will hold a joint concert “Ikonoi Joy 2024”
[Date]Saturday, September 28, 2024
[Venue]Conifer Forest, Fuji-Q Highland, Yamanashi Prefecture
★Profile
An idol group produced by Rino Sashihara. They made their major debut on September 6, 2017 with their first single “=LOVE” from Sony Music. They have released 16 singles so far, all of which have made it into the top 10 of the Oricon weekly single rankings. (Their 6th single “Zuruiyo Zuruine”, 8th single “Seishun Subliminal”, 12th single “Be Selfish”, 14th single “Natsumatope”, and 15th single “Last Note Shika Shiranai” debuted at No. 1. Their first album “Zenbu, Himo.”, released in May 2021, also debuted at No. 1 on the Oricon weekly album rankings.) In October 2023, they will hold the “=LOVE 6th ANNIVERSARY PREMIUM CONCERT” for two days at Saitama Super Arena.
From February to April 2024, they will hold their first arena tour, “=LOVE Arena Tour 2024 “Tell me what’s more than “LOVE”” (8 performances at 4 venues in total), which will be a huge success, attracting approximately 50,000 people. On September 7th and 8th, the largest concert in =LOVE’s history, the “=LOVE 7th ANNIVERSARY PREMIUM CONCERT”, will be held at K Arena Yokohama in Kanagawa Prefecture. Today, July 31st (Wednesday), they will release their 17th single, “Zettai Idol Ni Naide”. The name “=LOVE” is filled with Rino Sashihara’s thoughts that “Idols must be loved by their fans. And they must love their job as idols.”
[Official website]https://equal-love.jp/
[Official X]https://x.com/Equal_LOVE_12
[Official Instagram] https://www.instagram.com/equal_love.official/
[Official YouTube Channel]https://www.youtube.com/channel/UCv7VutirxDn3RWIJXI68n_A
