“Caring Ice” made without milk, eggs, refined sugar or wheat, supervised by Chef Koji Fujiharu, will be available at six “Natural House” stores from Saturday, August 10th. – Delicious and healthy ice cream –

“Caring Ice” (4 varieties), made with carefully selected ingredients and free of milk, eggs, wheat and refined sugar, and supervised by Chef Fujiharu Koji, who has a business partnership with Avex Healthcare Empower LLC, will be available at six “Natural House” stores in Omotesando, Yurakucho, Meguro, Shimokitazawa, Osaka and Kobe from Saturday, August 10th. Natural House is an organic supermarket that has been proposing safe, secure and healthy lifestyles for over 40 years, in line with the times.

“Caring Ice” made with ingredients that are gentle on the body
“Caring Ice” is an ice cream that uses no milk, eggs, wheat or refined sugar, and instead makes use of the creaminess of coconut milk and soy milk. It is delicious enough that people with allergies, people with dietary restrictions and vegans can enjoy it without losing their individuality. It also uses amazake (*1) derived from rice malt, which gives it a deep flavor with its natural sweetness. Amazake is said to reduce fatigue and improve bowel movements (*2), and is highly regarded as a traditional Japanese food.
There are four flavors available: coconut, matcha, cocoa, and strawberry & raspberry.

Coconut: The sweet aroma and richness of coconut gently spreads in your mouth.
Cocoa: The richness and depth of the cocoa stands out, with an exquisite balance of sweetness.
Matcha: Enjoy the moderate bitterness and rich aroma of matcha.
Strawberry & Raspberry: A refreshing sweetness with the sweetness of strawberry and the sourness of raspberry.
Product name: Caring Ice (coconut, matcha, cocoa, strawberry & raspberry flavors)
Yamaguchi Aburaya Fukutaro product page: https://www.fukutaro.co.jp/caring-ice22

(※1) Does not contain alcohol
(※2) Source: Kurahashi, A. Ingredients, Functionality, and Safety of the Japanese Traditional Sweet Drink Amazake. J. Fungi 2021, 7, 469.

About stores that sell “Caring Ice”
Currently, the products are available at Fukutaro directly managed stores (head office store, Tenjin Terla store, Hakata Daito store, Dazaifu store, Tokyo main store), all Queens Isetan stores, and on ZIPAIR flights (Tokyo/Narita = Bangkok, Singapore, Honolulu, Los Angeles routes).
*Please contact each store directly to inquire about availability and stock.

◆ Fujiharu Koji (reading: Fujiharu Koji) profile
He is the owner and chef of the restaurant “EPICURE” in Motoazabu, Tokyo. The restaurant is popular as a futuristic (ideal) place where not only trend-conscious gourmets, but also vegetarians, vegans, people with dietary restrictions, allergies, halal, athletes, and people on diets can gather at the same table to enjoy fine cuisine. His “Life-Sustaining Food” on “Gaia no Yoake (TV Tokyo)” caused a big stir, and he is now one of the most talked-about chefs in Japan.
In August 2023, we grandly opened “ATELIER EPICURE FUJIHARU BUTTER -ŌRA-” in Oura Town, Gunma Prefecture, where you can purchase “FUJIHARU BUTTER,” a plant-based butter made using the first patented method in Japan, by weight.

・CARING FOOD official website:http://caring-food.com/
・Book: Kodansha “Caring Food Recipes that Change Your Body in 21 Days”

◆ Overview of “EPICURE”
Store name: EPICURE
Address: Modern Form 1F, 2-1-17 Motoazabu, Minato-ku, Tokyo 106-0046
Lunch time: 11:30~ (last entry 12:30)
Dinner time: 18:00~ (last entry 19:30)
Closed: Mondays
HP:https://epicure-low.com/
Reservations can be made through our dedicated website.
https://res-reserve.com/ja/restaurants/epicure

◆What is Caring Food?
Based on the concept of “For the smiles of all people”, this is a food philosophy and style that is delicious and healthy for people with any philosophy, belief, or restriction. For people who need to restrict their diet due to allergies or illness, and for people who value principles and beliefs such as veganism. We want to be there for people’s concerns from the perspective of “food”. We want to care for people and the earth through “food”. “Caring Food” was born from this idea. Not only is it healthy for the body, but the taste is also very satisfying. “Caring Food” is the best gourmet food that you can continue to eat every day while caring for your body and the earth. We aim to “make everyone smile and feel joy without stress” while also contributing to sustainability and SDGs. “Caring Food” makes people and the earth happy with the possibilities of “food”.