Swiss luxury watch brand TAG Heuer has partnered with Universal Pictures’ The Fall Guy, a gripping, action-packed film with an all-star cast and directed by blockbuster director David Leitch.
The film will be released in theaters in Japan on August 16, 2024, and is produced by 87 North Productions. Academy Award® nominated actress Emily Blunt (Oppenheimer, A Quiet Place series) plays Colt Sievers, a scarred veteran stuntman who becomes embroiled in the disappearance of the lead character in a big-budget film produced by his ex-girlfriend and film director Jodie Moreno. TAG Heuer brand ambassador and Academy Award-winning actor®The role will be played by nominee actor Ryan Gosling (Barbie, La La Land, Blade Runner 2049). With this campaign, TAG Heuer continues its unique collaboration with Ryan Gosling as the film’s official watch sponsor. Gosling once again chose TAG Heuer as the perfect timepiece for the role, wearing the iconic TAG Heuer Carrera Chronograph in the film.
La Chaux-de-Fonds, Switzerland – August 16, 2024:TAG Heuer brand ambassador Ryan Gosling plays Colt Sievers, a working-class hero who pursues a missing movie star, uncovers a conspiracy and tries to reunite with his beloved, all while working as a stuntman in the film “The Fall Guy.” The film features some of the most spectacular stunts ever, including Colt gliding across the Sydney Harbour Bridge on a metal plate.
The film marks the latest in a unique collaboration between the Hollywood actor and TAG Heuer, and Gosling once again chose TAG Heuer as the perfect watch for the role.
“The Fall Guy” marks the second collaboration between TAG Heuer and the production team following “The Chase for Carrera,” a thrilling action-comedy short film made to celebrate the 60th anniversary of the Carrera last year. “The Chase for Carrera” was shot in Sydney while Gosling was there filming “The Fall Guy,” for director David Leitch and producer Kelly McCormick’s 87 North Productions (Bullet Train, Nobody, Violent Night). In this all-action short, Gosling plays himself. As in “The Fall Guy,” he is an actor who excels at action outside of his roles, as he desperately tries to escape the “prop master” (Vanessa Bayer) who is pursuing him to retrieve his beloved TAG Heuer Carrera.
In The Fall Guys, Gosling not only demonstrates his stunt skills, but also the TAG Heuer Carrera chronograph in “glass box” design that he wears on his wrist. Born from the spirit of racing and nurtured by a culture of success, this timepiece has been a design icon for over 60 years and is perfectly suited to a man who lives a life of danger.
Originally created with the strict time constraints of the race track in mind, where readability at high speeds can mean the difference between life and death, the TAG Heuer Carrera Chronograph, with its sleek and clean design, is the ideal timepiece for race podium finishers as well as stuntmen performing serious stunts, where every second counts, and every glance at the watch counts.
There was only one timepiece that was up to the task: the TAG Heuer Carrera Chronograph, celebrating its 60th anniversary and redesigned and improved for the next decade. The domed sapphire crystal that covers the case recalls the 1970s model, and its curves have been redesigned to flow smoothly over the tachymeter scale and wrap around the edge of the dial.
The result is a more elegant and highly legible timepiece that is essential for stuntmen, whose every second counts. Gosling’s character, Colt Seavers, wears a model with a racy black and silver dial face and a perforated calf leather strap. A perfect piece for a man who knows how to make an impact.
This partnership marks a new chapter in TAG Heuer’s unique relationship with one of Hollywood’s greatest actors, with TAG Heuer providing the perfect timepiece for any occasion and brand ambassador Gosling responding with stunning performances.
Julien Tornare, CEO of TAG Heuer, commented: “We are thrilled to continue our collaboration with Ryan Gosling on The Fall Guy. Ryan always brings complete passion to his roles, and his passion for TAG Heuer is no different. Ryan and TAG Heuer have a unique and committed creative collaboration that ranges from producing incredible campaigns and hit short films to outfitting the various characters he plays in the film. His quest for excellence in everything he does is perfectly aligned with TAG Heuer’s values.”
Ryan Gosling added: “In this film, I play a stuntman with a life-threatening job where perfect timing can mean life or death. When he has to use his stunt skills in the real world, he needed a timepiece that would not let him down and would keep up with the tough situations. The TAG Heuer Carrera Chronograph was the perfect choice for him.”
TAG Heuer Carrera Chronograph
Born from TAG Heuer’s motor racing heritage, the TAG Heuer Carrera Chronograph is the perfect choice for stuntmen living on the edge, reminding us that elegance and precision are, in fact, one and the same thing.
Named after the notoriously dangerous Carrera Panamericana Mexico race, this watch is designed with legibility and simplicity in mind – essential for drivers competing at the very limit.
The result was an elegant, sophisticated, sporty and bold design icon that appeals to lovers of mid-century design and remains timeless 60 years later. Unlike any watch TAG Heuer had made up to that point, it used an extremely clear and minimalist design language, offering unparalleled legibility.
The TAG Heuer Carrera Chronograph is the latest iteration of this watch, created in 1963 by TAG Heuer’s legendary former CEO, Jack Heuer. Featuring a domed sapphire crystal and a “glass box” that drapes smoothly over the tachymeter scale and wraps around the edge of the dial, the timepiece is available with a sporty black and silver “reverse panda” dial and perforated calf leather strap (as worn by Gosling’s stuntman in The Fall Guy), as well as one with TAG Heuer’s signature blue dial and blue calf leather strap.
The word “Carrera” means “road” in addition to “race.” This timepiece will not only help you finish first, but also give you the confidence to never waver in the direction you are heading, with its effortless elegance.
The TAG Heuer Carrera Chronograph models also stay true to their timeless and iconic roots, but with updated designs that enhance sophistication and understated usability. As Gosling’s stuntman knows all too well, when every second counts, you need to be able to seize every second.
About Fall Guys
Our hero is a stuntman who, like everyone else in the stunt business, gets caught in explosions, gets shot at, crashes his car, gets thrown out of windows, and falls from heights of all places – all for the sake of entertainment. Now, freshly recovered from a career-ending accident, our working-class hero must track down a missing movie star, uncover a conspiracy, and reunite with the love of his life, all while continuing his stunt work. It’s inevitable that problems will arise.
From David Leitch, director of blockbuster hits Bullet Train, Deadpool 2, Atomic Blonde and Fast & Furious Presents, producer of John Wick, Nobody and Violent Night, and former stuntman, comes his most personal film to date. Hilarious, action-packed and thrilling with an all-star cast, The Fall Guy is a loving love letter to action movies and the hard work and dedication that goes into making them.
Academy Award®-nominated actor Ryan Gosling (Barbie, La La Land, Drive) plays Colt Sievers, a scarred stuntman who retired a year ago to recuperate physically and mentally, but finds himself back at work when he becomes embroiled in the disappearance of the lead star of a big-budget film directed by his ex-girlfriend Jodie Moreno (Golden Globe Award-winner Emily Blunt, Oppenheimer, A Quiet Place series, Sicario).
While a ruthless film producer (Emmy Award winner Hannah Waddingham, Dead Lasso) tries to hide the disappearance of movie star Tom Ryder (Golden Globe Award winner Aaron Taylor-Johnson, Bullet Train) from the studios and the press, Colt performs some crazy stunts and tries to impress Jodie. As the mystery surrounding the movie star’s disappearance deepens, Colt becomes embroiled in a sinister crime that puts him in a situation more dangerous than any stunt could ever hope to solve.
Inspired by the hit 1980s TV drama, The Fall Guy also stars Winston Duke (Black Panther series) and Academy Award® nominee Stephanie Su (Everything Everywhere All at Once).
The screenplay was written by Drew Pearce, who also wrote Fast & Furious Presents: Hobbs & Shaw. The series is produced by Kelly McCormick (Bullet Train, Nobody, Atomic Blonde) for 87 North Productions, along with David Leitch and Ryan Gosling and Guymon Cassady (executive producers for Game of Thrones, Steve Jobs and the new TV series The Talented Mr. Ripley) for Entertainment 360. Drew Pearce, Entertainment 360’s Jeff Shavits and original TV series creator Glen A. Larson are executive producers.
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CBS2210.FC6534/907,500 yen (tax included)
Caliber TH20-00 / Automatic / Circular satin-finished black dial / Black flange with 60-second/minute scales / Stainless steel case / Diameter 39 mm / Water resistant to 100 meters / Perforated black calf leather strap
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