ONE OR EIGHT, a boy band that just debuted from Japan, has achieved a remarkable feat and is already attracting attention from all over the world.
ONE OR EIGHT made their global debut on Friday, August 16th with the digital single “Don’t Tell Nobody,” and was selected for one of Spotify’s most popular official playlists, “New Music Friday” (updated August 16th), in 16 countries and regions*1, including the US version. The playlist has a total of over 25 million followers, and the US version of “New Music Friday” is a mega playlist with over 4.2 million followers. This is the first time for a Japanese boy group to have their debut song included in multiple playlists in 16 countries and regions, including the US. In the same week, they were also selected as the artist cover for Spotify’s official playlist “Weekly Buzz Tokyo.”
Furthermore, ONE OR EIGHT was featured on the cover of Amazon Music’s official global playlist “MixTape Asia”. The playlist is a selection of Asian artists who are active across borders, and this is the first time an Asian artist has been selected for the playlist cover at the time of their debut. They also appeared on Amazon Music’s giant digital signage advertisement in New York’s Times Square that same week. They are also the first Japanese artist to be selected for signage at the time of their debut. Apple Music, which also distributes spatial audio, has also featured ONE OR EIGHT on the top banner and included in many playlists. Soon after their debut, they have achieved various feats and are already making their presence known globally.
One of the reasons why ONE OR EIGHT has been selected so much by various music subscription services so soon after their debut is the performance video “KAWASAKI” that was suddenly posted on their YouTube account. The performance video spread all over the world in an instant, exceeding 10 million views just 10 days after its release, showing a momentum that was hard to believe even before their debut, and was featured in many reaction videos and news articles, mainly overseas. With “KAWASAKI,” they demonstrated their solid dance skills and rap skills characterized by a unique flow that is different from that of Japanese people, but with their debut song “Don’t Tell Nobody,” they proved not only their dance and rap skills, but also their high vocal skills and chorus work.
“Don’t Tell Nobody” was created by Ryan Tedder of OneRepublic and David Stewart, who worked on BTS’s “Dynamite.” David Stewart also praised the group, saying, “It was fun to write a song with them! They’re a group full of talented members with great vocals.”
The music video for “Don’t Tell Nobody,” released on the same day as their debut, has already exceeded 3 million views. Comments from both within Japan and overseas include, “I think these eight will be game changers that will change the scene. I can feel their commitment to debuting from Japan to the world,” and “This is the beginning of a legend.” Anticipation is building to see how ONE OR EIGHT’s gamble will unfold in the future.
*1 16 countries and regions where “New Music Friday” was included in the playlist
Global/Iceland/USA/India/Indonesia/Netherlands/Korea/Singapore/Taiwan/Thailand/Japan/Philippines/Vietnam/Belgium/Hong Kong/Malaysia (in alphabetical order)
[ONE OR EIGHT profile]
ONE OR EIGHT is a boys group consisting of MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA, and YUGA, all of whom are Japanese. The artist name “ONE OR EIGHT” comes from the idiom “ichi ka hachi ka” (all or nothing), and with the tagline “BET ON YOURSELF,” it is meant to convey that they will take on a gamble with their friends toward their dreams, starting from Tokyo and launching a gamble on the world.
▼ONE OR EIGHT / Don’t Tell Nobody (Music Video)
▼ Listen here
https://oneoreight.lnk.to/DTN
▼SNS
Instagram: https://www.instagram.com/oneoreight_
TikTok: https://www.tiktok.com/@oneoreight_
YouTube: https://www.youtube.com/channel/UCKLJ7KyrpgK3yxRz-PHrx5A?sub_confirmation=1
X: https://twitter.com/oneoreight__
Facebook: https://www.facebook.com/oneoreight.official/
Weibo: https://weibo.com/u/7923834032
bilibili: https://space.bilibili.com/3546646377924936
Douyin: https://www.iesdouyin.com/share/user/MS4wLjABAAAAg0-ll0e-AAq9BOgh2Qzc32rvXcp3CrO32JgBn_sIqttweAzTT-GlNGTA_37QB2Wo
OFFICIAL SITE: https://oneoreight.com/
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