Yamazaki Biscuit Co., Ltd. (Head office: Shinjuku-ku, Tokyo) has appointed Kanna Hashimoto as its new campaign ambassador.
Yamazaki Biscuit Chipstar’s new TV commercial “#0 chipstar tips Kanna Hashimoto x Chipstar”
“#3 Chipstar Tips – The more you chew, the more shrimp you’ll taste!” will begin airing nationwide on Thursday, August 22, 2024.
Kanna Hashimoto, a Chip Star fan, shares secrets and tips on how to eat it
Introducing “chipstar tips”
[About the commercial]
In the world of Chip Star’s brand color red, popular actress and TV personality Kanna Hashimoto appears as an emissary to convey Chip Star’s unknown charm “Chip Star Tips”! A new TV commercial series will start, introducing delicious tips one after another, including new ways to enjoy Chip Star that everyone has tried, ways to eat it that you’ll want to try, etc. Kanna Hashimoto herself has been a fan of Chip Star since she was a child, so pay attention to her delicious facial expression, which shows at a glance that she is used to eating it.
[Reason for appointment]
48 years since its birth — the “national potato chip, Chipstar,” loved by people of all ages and genders, still has many hidden charms! For the role of the messenger who delivers “chipstar tips” to the living rooms of families, in addition to solid acting ability and persuasiveness, we thought that the most important thing was to be a “national star” loved by a wide range of generations, so we asked Kanna Hashimoto to appear.
[Message from Kanna Hashimoto]
Hello everyone, I’m Kanna Hashimoto. I’ve been appointed as the new Chip Star CM character! In the CM, I introduced the secrets of Chip Star and how to enjoy it. What did you think?
I hope that everyone can experience the deliciousness and charm of Chip Star!
[Yamazaki Biscuit Chip Star TV Commercial “#0 chipstar tips Kanna Hashimoto x Chip Star Edition”]
Kanna Hashimoto, who happily stuffs her cheeks with Chip Star to the rhythm, expresses the charm of Chip Star, which you can’t stop eating once you start. In the 30-second commercial, we introduce how Kanna Hashimoto met Chip Star and her impressions!
・Title: Yamazaki Biscuit Chip Star TV Commercial “#0 chipstar tips Kanna Hashimoto x Chip Star”
・YouTube 30 second version:https://youtu.be/2yY_WZw8C20
・YouTube 15 second version:https://youtu.be/RIt2y67FkQw
[Yamazaki Biscuit Chip Star TV Commercial “#3 Chipstar Tips The more you chew, the more shrimp you get!”]
As the couple were eating Premium Chip Star, Kanna Hashimoto appeared next to them holding a magnifying glass.
The product’s appeal is explained as being “luxuriously made with sweet shrimp” and “the more you chew it, the more the shrimp flavor spreads.”
・Title: Yamazaki Biscuit Chip Star TV Commercial “#3 chipstar tips The more you chew, the more shrimp you get!”
・YouTube:https://youtu.be/hjO3RCGaLCE
[Yamazaki Biscuit Chip Star TV Commercial Making-of Video]
・Title: Yamazaki Biscuit Chip Star TV Commercial “chipstar tips” Making
・YouTube:https://www.youtube.com/watch?v=rQgZ-2n8Now
[Performer Profile]
Kanna Hashimoto
February 3, 1999
From Fukuoka
In 2016, she made her debut as a lead actress in the film “Sailor Suit and Machine Gun: Graduation.” For this role, she won the Newcomer of the Year Award at the 40th Japan Academy Awards.
His major appearances include the “Kingdom” film series, “Kaguya-sama: Love is War”, “From Today, It’s My Turn!! The Movie”, and “Body Search”.
She will play the lead role of Chihiro in the highly anticipated stage production of Spirited Away, which is scheduled to perform at the London Coliseum in 2024, starting at the Imperial Theatre in Tokyo in 2022.
Additionally, starting in the fall of 2024, he will play the lead role in the 111th NHK morning drama, “Omusubi.”
[Chip Star]
Japan’s first molded potato chip, “Chip Star,” was born in 1976. Since then, it has been loved as a national potato chip. Its simple flavor without any added ingredients and beautifully curled, round shape are just as appealing today as they have always been. Familiar with its red packaging, the original “Light Salt” flavor is popular, as are the “Consommé” and “Nori-Sio” flavors.
Yamazaki Biscuit Chip Star “Light Salt Flavor”
A classic light salt flavor that brings out the crispy, light texture and potato flavor.
Yamazaki Biscuit Chip Star “Consommé Flavor”
A rich consommé flavor packed with the delicious flavors of meat and vegetables.
Yamazaki Biscuit Chip Star “Nori-Sio Flavor”
The crispy and light texture and rich aroma of seaweed make this a delicious nori-sio flavor.
Yamazaki Biscuit Chip Star “Sour Cream Onion Flavor”
Packed with the refreshing acidity of sour cream and the deliciousness of onion, this sour cream onion flavor is so delicious you’ll want to keep eating it.
Yamazaki Biscuit Chip Star “Butter Soy Sauce Flavor”
The rich, sweet flavor of butter and the fragrant aroma of soy sauce make this butter soy sauce flavor delicious.
Yamazaki Biscuit Premium Chip Star Shrimp “Salt Flavor”
A premium type of chip star with potato dough kneaded with plenty of sweet shrimp powder, the more you chew, the more the shrimp flavor spreads throughout your mouth.
Yamazaki Biscuit Premium Chip Star Shrimp “Nori Flavor”
A premium type of chip star made with potato dough kneaded with plenty of sweet shrimp powder and flavorful aonori seaweed, with the taste of shrimp and aonori spreading throughout your mouth the more you chew.
