Avex Pictures and Studio Dragon, Asia’s largest drama production company, have announced the launch of their second project under a strategic business partnership agreement: “K-Drama Fest 2024 with Studio Dragon”




Avex Pictures Inc. (Headquarters: Minato-ku, Tokyo; President and CEO: Katsumata Hideo; hereinafter referred to as “API”) is pleased to announce that “K-Drama Fest 2024 with Studio Dragon” will be held at Makuhari Messe Event Hall (Chiba Prefecture) on Saturday, October 12th as the second project of its strategic business partnership agreement with Studio Dragon (CEO: Chang Kyung-ik), Asia’s largest drama production company.

Through the strategic business partnership agreement between the two companies, API will develop new content by utilizing its know-how through handling Korean drama IP, while Studio Dragon will promote business expansion in Japan, such as by adapting its drama IP to the stage. In the first step, the world’s first musical version of “Vincenzo” and a performance in Japan were held, attracting many fans. Now, as the second step, “K-Drama Fest 2024 with Studio Dragon” has been decided to be held. API’s strength in offline events will be a special event where you can meet the world view of the hit drama and the real face of the top actor, with Ok Taecyeon, who appeared in the hit drama “Vincenzo” produced by Studio Dragon, and Lee Joon Gi, who has appeared in many hit works such as the drama “Flower of Evil” since the movie “The King and the Clown”, at Makuhari Messe Event Hall (Chiba Prefecture) on Saturday, October 12th. Through the strategic business partnership agreement with Studio Dragon, API aims to continue to expand collaboration into various business fields.

※Avex Pictures signs strategic business partnership agreement with Studio Dragon, Asia’s largest drama studio
Release URL:https://avex.com/jp/ja/news/2023/vincenzo-musical/(Announced on May 17, 2023)

[Comment from API Director Nobuhiro Maeno]
We are very pleased to announce the second collaborative project between Studio Dragon, Korea’s leading drama production company, and Avex Pictures. The first project, the musical “Vincenzo,” was held in three cities: Tokyo, Osaka, and Kobe, and was well received by many customers. The second collaboration is a new event project called “K-Drama Fest.” Two of Studio Dragon’s hit dramas and two actors will participate in this completely new event, where you can experience the “world view of the drama x encounter with the actors” for two works at once. Please look forward to “K-Drama Fest 2024 with Studio Dragon.”

[Comment from Yoo Bon-yeol, Director of Contents Business at Studio Dragon]
Studio Dragon has been trying various things and making efforts to maintain the vitality of its drama IP and expand its influence globally. Last year, we signed a business partnership with Avex Pictures and had many discussions about turning drama IP into performances. This time, we will fully utilize Studio Dragon’s masterpiece IP and present a new project called a drama festival that combines performances and dramas. In addition, like this “K-Drama Fest 2024”, we plan to further expand our IP business through collaborations with actor agencies. We ask for your interest and anticipation for “K-Drama Fest 2024 with Studio Dragon”, which we have prepared together with Avex Pictures.

[Event Summary]
■Event name K-Drama Fest 2024 with Studio Dragon
■Date Saturday, October 12, 2024
■ Venue: Makuhari Messe Event Hall (Chiba Prefecture)
■ Starring Ok Taecyeon, Lee Joon Gi
(Appearing in both the matinee and soiree performances)
■ Time
Matinee | Doors open 12:00, performance begins 13:00, performance ends 15:30
*Only Ok Taecyeon will be attending the farewell party.
Soiree | Doors open 17:00, performance starts 18:00, performance ends 20:30
※Only Lee Joon Gi will be attending the farewell party.
*Please note that the cast members for the farewell party will vary for each performance, so please take note of this when purchasing tickets.
*Only those with tickets for “Arena seats with special benefits for each cast member” are eligible to participate in the farewell party.
■Tickets: All seats reserved/No admission for preschool children
– Arena seats: 14,800 yen (tax included) *Performers will roam the arena aisles
– Stand seats: 11,000 yen (tax included)
–Arena seats with Ok Taecyeon special offer: 24,800 yen (tax included)
※ Includes a farewell gift from Ok Taecyeon after the matinee performance / Guaranteed seats in the front block of the arena
— Arena seats with Lee Joon Gi special offer: 24,800 yen (tax included)
* Includes seeing off Lee Joon Gi after the evening performance / Guaranteed seats in the front block of the arena

(C)STUDIO DRAGON by CJ ENM. ALL RIGHTS RESERVED.
(C) avex pictures Inc.

■Stage production: Az Project Co., Ltd.
■Operation and venue management: Sogo Tokyo Co., Ltd.
■Organizer: Avex Pictures Inc.
■ Planning cooperation: Studio Dragon
■Official website:https://k-dramafes.com/
■Official SNS: @k_dramafes
Hashtag: #K Drama Fest 2024 #Studio Dragon
■ Contact Information

[Ticket inquiries]
Pia https://pia.jp/info/ticket_support/
(Business hours: 10:00-18:00, excluding weekends, holidays, and the New Year holidays)

[Contact information regarding the performance]
Sogo Tokyo Co., Ltd.
http://www.sogotokyo.com/
03-3405-9999 (Monday to Saturday 12:00-13:00/16:00-19:00 *Excluding Sundays and public holidays)

About Avex Pictures Inc.
This group company, which is celebrating its 10th anniversary this year, is primarily involved in the anime and video business, including planning, producing, investing in and producing animation and live-action works, planning and producing live and stage performances, video distribution, film distribution, merchandising and package distribution within Avex.
https://avex-pictures.co.jp/

[About Studio Dragon]
Studio Dragon, a subsidiary of global IP powerhouse CJ ENM, is Korea’s leading drama production company and a premium storyteller group that captivates the world with endless stories. It owns 254 global premium IP contents totaling 3,984 episodes, and is currently planning more than 150 dramas, producing around 25 dramas a year with 276 creators consisting of eight drama studio subsidiaries/affiliates and Korea’s A-list writers, directors, and producers, distributing them to more than 200 countries and regions.
Starting with “Sweet Home,” the first Asian drama to rank in the Netflix Global TOP 10, many other works have been ranked, including “Queen of Tears,” “The Glory,” “Ilta Scandal,” “Shulp,” “Sisters,” “Redemption 1 & 2,” “Crash Landing on You,” and “It’s Okay to Not Be Okay.” Korean dramas have been invited to and nominated for many international events, such as the Canne series and the International Emmy Awards, spreading the joy of Korean dramas all over the world.
In addition, we are expanding our business domains worldwide through the establishment of our LA International branch in the US (2019) and Studio Dragon Japan (2022). Starting with the series “Big Door Prize” for Apple TV+ with Skydance Media, we are working on various global projects with world-class partners, such as “The Plotters” produced with Creator/EP ‘Su-Hue’, UIS, UCP, and Ink Factory, as well as co-planning/producing many Studio Dragon IP remakes such as “Crash Landing on You” and “Vincenzo,” and are leaping into becoming a major global studio.


[Avex corporate site and SNS]
Corporate website:https://avex.com/jp/ja/
X:https://twitter.com/avex_pr
Facebook:https://www.facebook.com/avex.official


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