On July 31st (Wednesday), they released their 17th single “Zettai Idol Yameranaide,” which has achieved the feat of being in the top 10 of the Oricon weekly single rankings for 17 consecutive releases since their debut single. The number of views of their music video has exceeded 8 million, and the number of views of their songs on TikTok has also reached 130 million, making them a long-running hit. On September 7th (Sat) and 8th (Sun), they held their largest-ever =LOVE 7th Anniversary Concert “=LOVE 7th ANNIVERSARY PREMIUM CONCERT” at K Arena Yokohama in Kanagawa Prefecture, which attracted about 36,000 people over the two days. The momentum of the idol group =LOVE (Equal Love), produced by Rino Sashihara, is unstoppable.
On Saturday, September 14th, the girls appeared as special guests at the “2024 Meiji Yasuda J1 League Round 30 FC Tokyo vs Nagoya Grampus” held at the National Stadium in Tokyo, where they performed a special performance in front of the approximately 55,000 spectators who gathered at the venue. =LOVE appeared on the pitch at halftime, and after member Maika Sasaki’s MC, “Today is a short time, but let’s have fun together!”, they performed their two most talked-about new songs, “Zettai Idol Quit” and “=LOVE”, to the 360-degree stadium audience. After the performance, the venue was filled with thunderous applause.
=LOVE will hold a joint concert “Ikonoi Joy 2024” (Fuji-Q Highland Conifer Forest, Yamanashi Prefecture) with =LOVE, ≠ME, and ≒JOY on Saturday, September 28th, and “Ikonoi Joy Thanksgiving Festival 2024” (TOKYO DOME CITY HALL, Tokyo) is also scheduled to be held on Wednesday, October 23rd. In addition, the release of their 18th single (title undecided) on Wednesday, December 4th was announced the other day, and an arena tour has also been decided for February to May 2025. Keep an eye on =LOVE as they go through the summer and gain even more momentum.
(=LOVE information)
★”=LOVE – Never Quit Being an Idol / THE FIRST TAKE” is now available
★Product information
Release date: Wednesday, July 31, 2024
17th single “Never Quit Being an Idol”
https://equal-love.jp/feature/specialsite_17thsingle
★”Never Quit Being an Idol” Music Video
“Don’t ever quit being an idol”
Lyricist: Rino Sashihara
Composition and Arrangement: Ryuuki Koike, Hiroto Kikuchi
Sound Director: Takayuki Yayama (Sony Music)
Recorded by Sony Music Studios Tokyo
(MUSIC VIDEO)
Director: Ryohei Shingu (BABEL LABEL)
Choreographer: Maika Takeda
★”Music Video for ‘Makeup Cream Puffs’
“Reconciliation Cream Puffs”
Lyricist: Rino Sashihara
Composer: Furuppe (Kerakera), Takayuki Yoshimura
Arrangement: Takayuki Yoshimura
Sound Director: Takayuki Yayama (Sony Music)
Recorded by Sony Music Studios Tokyo
(MUSIC VIDEO)
Director: Shunji Ohno
Choreographer: Saeko Makita
★”Sea and Lemon Tea” Music Video
“The Sea and Lemon Tea”
Lyricist: Rino Sashihara
Composition and Arrangement: Tetsuya Iwasaki
Sound Director: Takayuki Yayama (Sony Music)
Recorded by Sony Music Studios Tokyo
(MUSIC VIDEO)
Director: Nakajima Seito (superbly inc.)
Choreographer: CRE8BOY
★”Never Quit Being an Idol” now available
https://equallove.lnk.to/Zettaiidolyamenaide
★17th single “Never Quit Being an Idol” release commemorative event
Online individual talk session
https://equal-love.jp/news/detail/8900
Two-shot photo session and individual talk session
★September 18th (Wednesday) =LOVE, ≠ME, ≒JOY joint concert “Ikonoi Joy 2023” video product release
https://equal-love.jp/news/detail/8596
★18th single “Title TBD” will be released on Wednesday December 4th!
https://equal-love.jp/news/detail/8913
★=LOVE, ≠ME, and ≒JOY will hold a joint concert “Ikonoi Joy 2024”
[Date]Saturday, September 28, 2024
[Venue]Conifer Forest, Fuji-Q Highland, Yamanashi Prefecture
https://equal-love.jp/feature/specialsite_ikonoijoy2024
★”Iconojoy Thanksgiving Festival 2024″ to be held
[Date]October 22nd (Tuesday) Appearance: ≠ME October 23rd (Wednesday) Appearance: =LOVE October 24th (Thursday) Appearance: ≒JOY
[Location]Tokyo/TOKYO DOME CITY HALL
https://equal-love.jp/news/detail/8822
★=LOVE Arena Tour 2025
Sunday, February 2, 2025 Saitama Super Arena, Saitama Prefecture
February 22nd (Sat) and 23rd (Sun/Holiday), 2025, LaLa arena TOKYO-BAY, Chiba Prefecture
March 8, 2025 (Sat) Aichi Prefecture, Dolphins Arena
Saturday, April 12, 2025 Marine Messe Fukuoka Hall B, Fukuoka Prefecture
May 5th (Monday, national holiday) and 6th (Tuesday, holiday), 2025 Yoyogi National Stadium, Tokyo
https://equal-love.jp/news/detail/8919
★Profile
An idol group produced by Rino Sashihara. They made their major debut on September 6, 2017 with their first single “=LOVE” from Sony Music. They have released 17 singles so far, all of which have made it into the top 10 of the Oricon weekly single rankings. (Their 6th single “Zuruiyo Zuruine”, 8th single “Seishun Subliminal”, 12th single “Be Selfish”, 14th single “Natsumatope”, and 15th single “Last Note Shika Shiranai” debuted at No. 1. Their first album “Zenbu, Himo.”, released in May 2021, also debuted at No. 1 on the Oricon weekly album rankings.) In October 2023, they will hold the “=LOVE 6th ANNIVERSARY PREMIUM CONCERT” for two days at Saitama Super Arena to celebrate their 6th anniversary.
From February to April 2024, she will hold her first arena tour, “=LOVE Arena Tour 2024 “Tell me what’s more than “LOVE”” (8 performances at 4 venues in total), which was a huge success, attracting approximately 50,000 people. On Wednesday, July 31st, she released her 17th single, “Zettai Idol Yumenai de,” which broke her own first-week sales records in both the Oricon Weekly Single Ranking and Billboard JAPAN Top Singles Sales. On September 7th and 8th, she held the “=LOVE 7th ANNIVERSARY PREMIUM CONCERT,” the largest concert in the history of =LOVE, at K Arena Yokohama in Kanagawa Prefecture, attracting approximately 36,000 people over the two days. On Wednesday, December 4th, she will release her 18th single. “Idols need to be loved by their fans. And they need to love their job as idols,” is the message that Rino Sashihara feels.
[Official website]https://equal-love.jp/
[Official X]https://x.com/Equal_LOVE_12
[Official Instagram] https://www.instagram.com/equal_love.official/
[Official TikTok] https://www.tiktok.com/@equal_love_12
[Official YouTube Channel]https://www.youtube.com/channel/UCv7VutirxDn3RWIJXI68n_A
