Asobi System’s idol project “KAWAII LAB.” has been appointed as the ambassador of “Ponta Pass Station” which will open at ZeroBase Shibuya (Shibuya-ku, Tokyo) for a limited time from October 3 to October 13, 2024. .
“Ponta Pass” is a paid membership service that provides coupons at convenience stores, restaurants, etc., and was launched on October 2nd as a renewal of “au Smart Pass.” To commemorate this, FRUITS ZIPPER, CANDY TUNE, SWEET STEADY, and CUTIE STREET from KAWAII LAB. will be appointed as ambassadors for the POP-UP, and collaboration areas and limited events will be held.
The concept of “Ponta Pass Station” is “a place where you can use advantageous coupons to get started on things you’ve never tried before.” On the main floor (1F), as part of the “Ponta Pass Coupon Challenge” where you can encounter new experiences, we offer products and goods such as advantageous coupons that can be used within Shibuya Ward, Lawson’s popular “Karaage-kun”, and special pop-up limited goods. , we are planning to give away gifts to all attendees through a lottery. On other floors, coffee and other drinks will be available at the Ponta Pass Lounge, which is a collaboration with Sarutahiko Coffee.
In addition, on the B1F, there is a “KAWAII LAB. Floor” where you can experience special exhibitions and limited events by KAWAII LAB., the ambassador of “Ponta Pass Station.” Life-sized panels of the members will be displayed on the floor, and from October 3rd onwards, one-day store manager events will be held irregularly by KAWAII LAB. members.
Information on upcoming events will be posted on the official website and SNS, so be sure to check out future trends.
■“Ponta Pass Station” pop-up store overview
Venue: ZeroBase Shibuya (2-5-8 Dogenzaka, Shibuya-ku, Tokyo)
Event period: October 3rd to October 13th, 2024
Business hours: General open 12:00-18:00
Limited event 18:00-21:00
Special site:https://prcp.pass.auone.jp/popup-store/index.html
■“Ponta Pass Station” floor introduction
●1F “Great Value Challenge Floor” (main floor)
If you press the Ponta pass button next to the cash register, you can participate in the lottery and win prizes such as the “SHIBUYA Oto Coupon” from 15 different stores in Shibuya, and Lawson’s popular “Karaage-kun”. You can also experience a lottery where you can win special goods limited to this pop-up and collaboration goods with artists such as KAWAII LAB.
●2nd floor “Ponta Pass Lounge”
In collaboration with Sarutahiko Coffee, we will be offering hot iced coffee, hot iced latte, scones, and chocolate brownies for free* to Ponta Pass members or those who sign up for Ponta Pass on the spot.
*Once per person per day (no refills). Also, there are a limited number of items available per day. Please note that the offer will end as soon as it runs out.
●3F “Ponta Pass Stage”
A limited event will be held every day featuring guests such as ICEx, Shibu Onna Principal Hitomi Akaogi, Yutaro, CUTIE STREET, and CANDY TUNE. Please check here for details.
●B1F “KAWAII STATION”
In collaboration with our ambassador, KAWAII LAB., we are planning to exhibit life-sized panels and more.
