Takuya Kimura has been appointed as the brand ambassador for "Men's Esthetic Salon Dandy House"! New CM “More to the ideal museum” version released

■”I think it’s wonderful that men keep expanding (possibilities) by holding on to their goals and don’t close themselves off to themselves.” (Takuya Kimura)

Takuya Kimura has been appointed as the brand ambassador of the Miss Paris Group’s “Men’s Esthetics Dandy House”. A new commercial featuring Kimura, “More, to the ideal museum” (30 seconds), will begin airing nationwide from October 7th.

With Takuya Kimura as the brand ambassador, the new message is “More toward the ideal.” In the new commercial “More to the Ideal – Museum,” the beautiful monochrome video depicts a museum lined with ancient Greek statues expressing the beauty of the ideal human body and Kimura in a tuxedo, while saying, “I have a goal. Through Kimura’s lines, “My life will shine brighter because of this,” and “I want to see a different version of myself tomorrow,” we get to know the insatiable desire for improvement of men who continue to pursue their ideals.

The new commercial, “More to the Ideal – Art Museum”, is set in a large art museum filled with ancient Greek statues. The filming took place in a studio in Tokyo, but in order to represent a vast gallery, except for a few sets, such as a giant stone pillar, the filming was done using CG composition against a green screen.

In the scene where Kimura moves around the gallery, he carefully checks the position and angle of his gaze while walking, and adjusts the speed and distance of his movement while counting “1, 2, 3, 4, 5…” He imagined “huge marble statues” standing in a studio covered with a green screen as he took the photo. Filming progressed smoothly, with long shots being cut in one take.

After filming the final cut, the creative director, who also serves as the director of photography for the commercial, was the first to say “OK!” with a big smile on his face. With Kimura’s brilliant performance, it was the moment when the director’s desire to “become even more ideal” was realized.

■Takuya Kimura comment
(In response to the question, “What does Kimura think is the ideal image of a cool man?”) I think it depends on a lot of things, such as each person’s age, what they’ve experienced in the past, what they’ve enjoyed, what they’ve had trouble with… Don’t “close” your possibilities and goals to yourself. I think it’s wonderful that men who don’t use age as an excuse to continue to set goals and expand their possibilities, and who don’t “close off” their own possibilities. When you feel like you can do more or go further, don’t use the excuse of doing it for something or someone else as a guideline: whether or not you can enjoy it in itself. I think it’s cool to see people whose mind, mental, and physical abilities are the driving force behind their upward mobility,” Kimura said.