KAWAII excavation project “ASOBISYSTEM × TGC KAWAII LAB. AUDITION 2024” will be held by ASOBISYSTEM and TGC!


At “CREATEs presents TGC KITAKYUSHU 2024 by TOKYO GIRLS COLLECTION” held in Kitakyushu City, Fukuoka Prefecture on Saturday, October 12th, Asobi System Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Yusuke Nakagawa, hereinafter referred to as Asobi System) and W TOKYO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Noriyoshi Murakami, Code number: 9159, TSE Growth, hereinafter referred to as W TOKYO) have launched the project “ASOBISYSTEM × TGC KAWAII LAB. AUDITION” to discover and develop new talent. 2024” will be held in the Kyushu area.

In this project, we will collaborate with Asobi System, a cultural production company that includes many artists, talents, and creators who are active around the world, such as Kyary Pamyu Pamyu, New Gakko no Leaders, and FRUITS ZIPPER, with the theme of “bringing Japanese girls’ culture to the world.” W TOKYO, which plans and produces Tokyo Girls Collection, one of the largest fashion festivals in history, which has been held since 2017, has teamed up to discover talent from the Kyushu area who will create the next generation of culture, energize the region, and spread the word. We aim to cultivate idols who can spread their wings.

Furthermore, Amane Tsukisari, a Fukuoka native and member of FRUITS ZIPPER, will be appointed as an ambassador and will work together to enliven this project.

Applications for auditions began accepting applications on Saturday, October 12th.

Audition official website:https://kawaiilab-audition-kyushu.com/

[Comments from representatives of each company]*Company names in alphabetical order

Asobi System Co., Ltd.

Representative Director Yusuke Nakagawa

Asobi System has continued to work on disseminating Japanese pop culture to the world. We are very happy to be able to work with W TOKYO to discover new talent from the charming region of Kyushu who will spread their wings around the world.

Through this audition, we hope to discover the next generation of stars from the Kyushu area, enliven not only Kyushu but Japan as a whole, and further develop talent who can play an active role in Asia and the world. We look forward to your participation in this challenge to open up the future. Let’s make our dreams come true together!

W TOKYO Co., Ltd.

Representative Director Noriyoshi Murakami

The TGC Regional Revitalization Project started in Kitakyushu in 2015. Since then, we have had various connections with TGC Kitakyushu and TGC Kumamoto, and in order to further enliven Kyushu, we have been able to collaborate with Asobi System, which has produced many artists who have gained tremendous support around the world. I am very happy.

Tokyo Girls Collection, which will celebrate its 20th anniversary next year in 2025, hopes to enliven Kyushu and discover stars who can play an active role on the world stage. Everyone please apply! !

[Overview of “ASOBISYSTEM × TGC KAWAII LAB. AUDITION 2024”]

From Saturday, October 12, 2024 to Sunday, January 12, 2025

idol

・9 to 24 years old (full age as of April 1, 2024)

・Residing in or from the Kyushu area (persons who can work in Kyushu)

・Regardless of nationality (provided you have a status of residence in Japan)

・No experience required

・Those who are not affiliated with a specific production company

・Those who can participate in the screening after the second screening

・Persons with parental consent (minors)

Entry from the official audition website (https://kawaiilab-audition-kyushu.com/)

Grand Prix Prize: 100,000 yen

Asobi System exclusive contract

Appearance at an event sponsored by Asobi System

Appeared in Tokyo Girls Collection

Lesson/training cost support

Debut support

*We do not promise all matters.

・There will be no screening fees for this audition application.

・Transportation expenses and miscellaneous expenses incurred during the screening process will be borne by the applicant.

・If you are a minor, please be sure to obtain the consent of your guardian before entering.

・Please be sure to enter a phone number and email address where you can be reached.

・If we cannot contact you, you will not be able to proceed to the next selection step.

【Company Profile】

Company name: Asobi System Co., Ltd.

Address: 3-21-8 Jingumae, Shibuya-ku, Tokyo ASOBIFACTORY

Representative Director: Yusuke Nakagawa

Official website:https://asobisystem.com/

“More than creating a boom, we create a culture. We need to spread more of the “Asobi” that we need in this day and age. ”

A cultural production company with artists who are leading Japanese pop culture, such as Kyary Pamyu Pamyu, Yasutaka Nakata, and Sebastian Masuda. Based in Harajuku, we operate a wide range of activities domestically and internationally, including management of artists/models/actors/creators, planning and production of various events such as music festivals and fashion events, media management, store business, regional revitalization projects, inbound/outbound business, etc. do.

W TOKYO Co., Ltd. (Code number: 9159, TSE Growth)

Location: W Building, 5-28-5 Jingumae, Shibuya-ku, Tokyo

Representative Director: Noriyoshi Murakami

Official website: https://www.w-tokyo.co.jp/

A planning and production company for the Tokyo Girls Collection, which has been held twice a year since August 2005. In 2015, we collaborated with Friends of the United Nations Asia-Pacific to hold a fashion show with the theme of SDGs at the United Nations Headquarters in New York in May 2018, and in Japan launched the “TGC Regional Revitalization Project” in 2015. In addition to contributing to regional revitalization, we are actively working to promote the SDGs by holding local TGC events and city promotions that convey local attractions and assets as content.

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