ILLIT releases music video for new song “Cherish (My Love)” which compares love to “wisdom teeth”

■Endless loop with addictive sounds and finger heart dance!

ILLIT has released the music video for the title song “Cherish (My Love)” from their 2nd mini album “I’LL LIKE YOU.”

The music video tells the story of five girls who gather at the “Wisdom Teeth Club.” For girls, wisdom teeth are the very thing that symbolizes the heart of loving someone. Through the music video, the girls show each other their wisdom teeth, observe them, and brag about them.

ILLIT spends his time cherishing his wisdom teeth, nurturing them like plants and running away from dentists who threaten them. However, one morning, when her wisdom tooth has grown to its full size, she experiences strong contractions.

After having their wisdom teeth removed, the girls, with their red and swollen cheeks wrapped in furoshiki, twirl the giant removed wisdom teeth around like a cannonball and throw it toward their destination. It’s a unique scene that anyone who has experienced wisdom teeth can relate to.

ILLIT’s pure sensibility is combined with a realistic story to create a video that arouses the viewer’s imagination and interest.It is an impressive visual metaphor for the excitement of a girl who falls in love and the complex emotions she experiences in the process. You can also get a glimpse of the relationship between GLLIT (ILLIT’s fan name) and ILLIT in the story.

The brilliant visuals and lighthearted performance of the five members in the music video also encourage viewers to play the music on an endless loop. ILLIT captivates with performances such as various finger heart movements and kitschy movements that match the light rhythm of the song.

The songs are so addictive that you won’t forget them once you hear them. The members’ refreshing vocals harmonize with the refrain “Ch ch ch ch cherish my love” and the beat, and you won’t be able to stop clicking the “like” button in your heart.

The number of pre-orders for the 2nd mini-album “I’LL LIKE YOU”, which includes “Cherish (My Love)”, has exceeded 550,000 copies (as of October 17th), giving the green light for ILLIT’s second half-million seller. was lit. “I’LL LIKE YOU” will be released on October 21st (Japan delivery date is October 22nd).

The girls will hold a fan showcase from 6pm on October 23rd at Olympic Hall, Olympic Park in Songpa-gu, Seoul.

(P)＆(C) BELIFT LAB Inc.