Yuki Kinoshita, a popular childcare influencer with over 1.5 million social media followers, appeared at the event “Fem+” held at Tokyo Big Sight on Saturday, October 19th, on International Menstruation Day. A video of a simulated experience of menstrual pain was posted on Instagram yesterday (October 22nd), and it received over 6 million views overnight, creating a huge buzz.
This video uses a device that simulates menstrual pain at the booth of the online pill prescription service “Smaruna” (Nekuino Co., Ltd.). can be adjusted in 4 stages.
In the video, Kinoshita has a distressed expression on his face even though he’s level 1, saying, “Eh! This is level 1, right? I might not be able to do it!” At Level 2, I said, “Oh no! This is Level 2, which means there are many people who are experiencing more severe pain than this. I’m sorry I didn’t know this until now. There’s no way I can work with this!” I expressed my impressions.
Followers have said, “I want it to be compulsory in schools and companies!” “I want men to experience labor pains,” and “I want to know what stage of pain I usually feel,” and “Let’s get to know each other.” We received many opinions such as “Even women with light periods should experience this.”
A representative from Smarna commented, “We hope that by deepening the understanding of women’s health issues regardless of gender, we will be able to create a better form of communication.”
〇Reel video URL
〇Yuki Kinoshita Profile
Talent/Childcare influencer. The SNS, which disseminates parenting information mixed with laughter, has a total of over 1.5 million followers. His creativity and expressiveness, such as his child-rearing imitation videos, have earned him many fans among celebrities, actors, and others, and he has also appeared in dramas such as “Chiku-kyu Keiji” (NHK). Her books include “#ModeroChildcare” (Asuka Shinsha) and “The World’s Most Fun Childcare Ideas Encyclopedia” (KADOKAWA). Holds child counselor qualification.