Recochoku’s EC solution “murket” has developed a new digital ticket system that “smartly manages event admissions”! ～“VICTOR ONLINE STORE” First adopted at Takamine’s Nadeshiko purchaser event～

Recochoku Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Toru Itabashi, hereinafter referred to as Recochoku) has added a new function to the one-stop e-commerce solution “murket” for the music industry called “Digital Sorting.” Ticket system has been added. The first digital numbered ticket system will be the in-house online store “VICTOR ONLINE STORE” operated by Victor Entertainment Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, President and CEO: Katsunori Ueda, hereinafter “Victor Entertainment”) in November 2024. It was adopted at the Takamine dianthus purchaser event held on the 4th of the month (Monday, Shinkyu).

[Background and issues of development of “digital numbered ticket system”]

“VICTOR ONLINE STORE” (https://victor-store.jp/ ) will reopen in July 2022 using “murket” and will not only “deliver artists’ new works directly to you as soon as possible,” but also “sell items and works that can only be obtained here.” With this as our motto, we have sold a number of attractive products, including our own unique products. We have also held special events through this store, providing new opportunities for communication between fans and artists. On the other hand, with the increase in the number of products with event benefits, the operational burden such as managing admission at event venues has increased, creating an urgent need for sustainable countermeasures.

In response to this challenge, Recochoku is now a new feature of murket.“Digital numbered ticket system”has been developed. In this system, for purchasers of products with event benefits, an event reception barcode will be issued to the purchaser’s My Page in the “VICTOR ONLINE STORE” after placing an order. On the day of the event, you can enter the venue simply by swiping this barcode at the venue, and event organizers will be able to check the purchaser’s admission status in real time from the management screen.

By introducing this system,Everything from purchasing products with event benefits to entering the event can be completed within the “VICTOR ONLINE STORE”I will do it.

[Benefits for users of the “Digital Numbered Ticket System”]

Each of these systems has the following advantages:

[The first adoption is the release event of the currently popular “Takamine Nadeshiko”! ]

This system was adopted for the first time“Takamine Nadeshiko”is a 10-member idol group formed in August 2022, with the creator unit “HoneyWorks” serving as sound producer. The total number of views on TikTok has exceeded 150 million times (as of October 2024), and he was also selected as one of “Nikkei Entertainment!”‘s “100 New Protagonists of 2024″. In February of this year, she made her major debut with Victor Entertainment’s “Living Beautifully/The World Where I Learned About Love”.

This is the 2nd single scheduled for CD release on Wednesday, December 11th.“I’M YOUR IDOL / Adrenaline Game”To commemorate the release of “VICTOR ONLINE STORE”, a release event will be held for CD pre-order winners. This system was adopted at the KFC Hall Annex venue in Tokyo, which was held on November 4th (Monday, Shinkyu), and was able to realize smooth reception operations.

In addition, advance distribution of the song “Adrenaline Game” included in the single will start on November 6th (Wednesday).

Recochoku plans to introduce an online lottery benefit function and gradually provide a digital numbered ticket system for companies that have opened stores on Murket. We will continue to provide digital support to companies using murket, aiming to provide a more convenient and efficient solution.

Recochoku will continue to provide digital solutions originating from the Japanese music industry in order to realize its mission of “maximizing the revitalization of the music market.”

[About Takamine Nadeshiko]

7 finalists of “JDOL AUDITION supported by TIF” and 3 former members of “Last Idol” whose activities ended on May 31, 2022 (Momoko Hashimoto, Momona Matsumoto, Himeri Momiyama), Formed in August 2022 by a total of 10 people. The creator unit HoneyWorks is in charge of sound production. Belongs to Twin Planet.

We aim to become a proud idol group that is admired by many people and cannot be obtained, like a high-rise flower, and that has the pure beauty and cuteness of Japanese women, like Yamato Nadeshiko.

In November 2022, the official cover MV of HoneyWorks’ “Kawaite Gomen” was released on YouTube, and it exceeded 18 million views

. He has also released many original songs, and the total number of views on TikTok has exceeded 150 million times

. Selected as “Nikkei Entertainment!” “100 new leading actors in 2024”. She will make her major debut on February 21, 2024 (Wednesday) from Victor Entertainment with the song “Living Beautifully/The World I Know About Love.”The 2nd single “I’M YOUR IDOL / Adrenaline Game” is scheduled to be released on December 11th (Wednesday). Advance distribution will start on November 6th (Wednesday).

Official homepage:https://takanenonadeshiko.jp/

[About “murket”]

“murket” leverages Recochoku’s over 20 years of relationships with record companies and its track record of developing a wide variety of music distribution services to open online stores and digital services for the music industry and content holders. A one-stop EC solution that allows you to sell content. We provide the solutions necessary for store operation, including sales content registration, sales, customer data analysis, CRM functions, rights processing, and sales promotion, and have supported the opening of more than 30 direct sales stores to date. In addition to selling different digital content combinations such as sound sources + images, videos + musical scores, and distributing high value-added content exclusive to the store, it is also possible to sell CDs/DVDs/Blu-rays, goods, tickets, and NFTs. In addition, we will support various experiences for artists and fans, such as by starting to provide an online lottery bonus function for purchasers.

■About murket URL: