Visuals and movie of PUMA's new campaign "TO THE NEW WORLD" featuring Snow Man are completed

■”I think it’s a cool finish, so I’d like you to see it.” (Snow Man Ryota Miyadate)

PUMA’s campaign “TO THE NEW WORLD” featuring Snow Man will start on November 7th.

Along with the campaign, PUMA’s latest platform sneakers are now on sale. In addition, a campaign visual and movie featuring Snow Man that focuses on platform sneakers will be released at stores carrying the new product and on a special website.

The new campaign visuals and movie that will be released this time are based on the campaign title “TO THE NEW WORLD” and feature innovative light production and stylish visuals with the theme of “unknown stage”.

The movie depicts the members of Snow Man wearing the new shoes “KARMEN T2” and “KARMEN T2S” as they take on a new stage. The scene where the members move toward the light in a scene that utilizes laser lights and monochrome light symbolizes the concept of an “unknown stage,” and at the end of the movie, the moment when everyone takes a step toward a new world is depicted. The result is a sense of determination to take on the challenges of the future.

It is also noteworthy that each member has devised a pose that takes advantage of light and shadow, and shows off a natural yet elegant performance.

The filming proceeded with serious expressions, as the members talked with each other and went through trial and error, amidst a flurry of laser lights.

When asked about his thoughts after filming, Ryota Miyadate said, “This time it wasn’t about dancing, it was about him walking towards a new stage, and the lighting showing his determination to go on stage wearing Puma shoes. It was very fresh and enjoyable, and I think it turned out really cool, so I hope you’ll check it out.” Tatsuya Fukasawa said, “I think the laser light effect made the video look different and stylish than usual.The scene where they walk towards the light was especially impressive, and I thought it was done very coolly.”

In addition, in connection with this campaign movie based on the concept of “an unknown stage,” Shota Watanabe was asked about a “recent moment when he felt like he was progressing to a new stage.” It’s the album release and live performance. Our theme is ‘light’, and I felt it had an affinity with Puma’s campaign.”

The campaign movie “TO THE NEW WORLD” will be released on the “PUMA with Snow Man” campaign special site at 9am on November 7th.