SAR performs in-store live at pop-up commemorating 100th anniversary

A pop-up event will be held at Kinetics in Harajuku, Tokyo from November 22nd (Friday) to December 4th (Wednesday) as the finale for the 100th anniversary of the football brand umbro.

Umbro, which is closely related to Kinetics, was born in England, the birthplace of football, in 1924, and will celebrate its 100th anniversary in 2024. This year, the company has celebrated its 100th anniversary in various ways, including the announcement of a limited edition 100th anniversary collection, pop-up events in London, Shibuya, and Seoul, and the release of its new collection “AWAY DAYS.”

This pop-up event, which will be held as the finale of the anniversary event, will feature umbro’s new works this season, “THE UMBRO HOUSE,” “UMBRO KOREA COLLECTION,” “AWAY DAYS,” and “THE THIRD by UMBRO,” as well as new works from overseas. For soccer fans, there are items such as “UMBRO x Aries”, a collaboration item with up-and-coming brands, “EGOR by Yoh Saeki”, which won the grand prize at Umbro’s global contest “makenew”, and carefully selected vintage uniforms from soccer select shop “BENE”. In addition to the irresistible product lineup, various events are also planned.

On the first day, a talk event by Ryohei Hayashi and Tomoyo Takeyama entitled “English Football, Past and Future”, and a music event “MUSIC NIGHT OUT by UMBRO” will be held. There will be an in-store live performance by SAR, a 7-piece alternative band based in Tokyo, and SSW/model Kanna Oyama will be the DJ. It looks like it will be a must-see event not only for football fans but also for music lovers.

In addition, there will be a special 13 days of events including workshops that can be enjoyed by both children and adults, as well as sales of collaboration items. Details and how to participateOfficial siteLet’s check more.

[Event information]

『umbro POP UP at Kinetics』
Friday, November 22, 2024 – Wednesday, December 4, 2024 11:00-20:00
Venue: 1F, Kinetics, Harajuku, Tokyo