A Nordic Christmas space presented by FUJIHARU BUTTER, a plant-based butter made from soy milk, and LiLiCo. “Lingonberry Butter & Cookies” that does not contain the three major allergens (milk, eggs, wheat) will be on sale for a limited time!

Vegetable butter developed by chef Koji Fujiharu, with whom Avex Healthcare Empower LLC has a business partnership.FUJIHARU BUTTER(Reading: Fujiharu Butter)” will be holding a special Christmas collaboration with talent LiLiCo this year as well as last year. This event will be held for approximately one month from Tuesday, November 26, 2024 at ATELIER EPICURE FUJIHARU BUTTER -ŌRA- (pronunciation: Atelier Epicure Fujiharu Butter Oura) in Oura Town, Gunma Prefecture. This year is packed with Scandinavian charm[Christmas in Sweden]With this theme, new sweets will be introduced and a special space will be created.

[Background: Ever-increasing allergies and new food options]

In recent years, the number of people suffering from food allergies has increased, and milk allergy has become one of the main causes.

For those who want to enjoy dairy products but are subject to restrictions, or for those who choose vegan/vegetarian diets, there are still a limited number of foods that offer deliciousness that can be enjoyed with peace of mind. Under these circumstances, “FUJIHARU BUTTER”, a plant-based butter whose main ingredient is soy milk, was born from Chef Fujiharu’s desire to “deliver deliciousness and happiness to everyone.”

[Christmas collaboration with LiLiCo has evolved further]

LiLiCo, who has food allergies, sympathized with the idea of ​​“delivering the happiness of eating to everyone” based on her own experience, and began collaborating with “FUJIHARU BUTTER” in 2023. Last year, we received positive reviews from many visitors, with comments such as “I can’t believe you can eat such delicious Swedish food without using dairy products!” and “The restaurant’s interior decoration is amazing.”

This year’s theme is “Christmas in Sweden,” which is LiLiCo’s hometown, and the interior of the store will be decorated with Christmas decorations made by LiLiCo herself, creating a space that will make you feel as if you are experiencing the Nordic Christmas mood.

[New item! “Lililingon Berry Butter & Cookies” packed with Scandinavian charm]

The highlight of this collaboration event is the new product “Lili Lingonberry Butter & Cookies,” a special flavor that uses lingonberries, which are essential to Swedish cuisine. The sweet and sour lingonberry and the melt-in-the-mouth FUJIHARU BUTTER are in perfect harmony, and the flavor that spreads in your mouth is a luxury only available at this time of year.

This butter & cookie does not contain any of the three major allergens (milk, chicken eggs, wheat) and can be enjoyed by both those with allergies and those without dietary restrictions. Each and every sweet is carefully made and is perfect as a gift.

[Christmas colored with special experiences]

During the event, you can spend a special time with your loved ones while enjoying special sweets, FUJIHARU BUTTER sold by weight, and Scandinavian Christmas decorations filled with LiLiCo’s thoughts.

Please enjoy the special space and taste provided by LiLiCo and “FUJIHARU BUTTER” while surrounding yourself with delicious sweets. God Jul! (Go Yule!)

*Data source: From the “National Survey on Health Damages Caused by Immediate Food Allergies” conducted by the Consumer Affairs Agency’s “Research Project on Food Labeling Related to Food Allergies.”

■LiLiCo’s commentGod Jul
! (Go Yule!) This is LiLiCo.
This year too, I decorated the inside of FUJIHARU BUTTER with the theme of my home country[Christmas in Sweden]♡2024
This year’s collaboration product is “Lililingon Berry Butter & Cookies” which is dairy-free! ! Lingonberries are quite sour fruits, but the sourness is so low that even children can enjoy them, so please give them a try!

Enjoy the happy Christmas mood with cute heart-shaped sweets ♡♡

■Collaboration menu overviewLililingon Berry Butter & Cookies
(430 yen for eat-in/420 yen for take-out, tax included)
A sweet and sour sweet supervised by LiLiCo, consisting of delicious crunchy vegan cookies sandwiched with lingonberry flavored butter, which is a favorite among Swedes.
You can choose your favorite cookie dough from two types: Koya tofu, which is rich in protein, and corn, which has a delicious aroma.

It has a sour taste that even children can enjoy, so please enjoy a loving Christmas with these cute heart-shaped butter and cookies.

28 allergens: soybean

■Collaboration overview

・Period: 1 month from November 26th (Tuesday) to December 25th (Wednesday), 2024

・Location: ATELIER EPICURE FUJIHARU BUTTER -ŌRA-
*Business hours: 10:00-18:00

*Closed on Mondays (open if Monday is a holiday/temporarily closed on Tuesday)

■Store overview
Store name: ATELIER EPICURE FUJIHARU BUTTER -ŌRA-
Address: 3795-2 Akahori, Oura-cho, Oura-gun, Gunma 370-0614
Phone number: 0276-60-5673
Transportation: Nearest station: 6 minutes by car from Narushima Station on the Tobu Koizumi Line, 9 minutes by car from Tatebayashi Station on the Tobu Isesaki Line *Please check the timetable before coming.
Business hours: 10:00-18:00
Cafe space: 12 seats

Closed: Mondays (open if Monday is a holiday/temporarily closed on Tuesdays)HP:
https://www.atelierepicure.jp/Instagram:
https://www.instagram.com/fujiharu_butter/Online shop:

https://fujiharubutter-onlinestore.com/

■“ATELIER EPICURE FUJIHARU BUTTER -ŌRA-” concept

FUJIHARU BUTTER was born from this desire to bring smiles to everyone around the same table. Suitable for people with dairy allergies and vegans, as well as those who are not. Through “FUJIHARU BUTTER” made from soy milk that everyone can enjoy, we will expand the possibilities of new foods and bring smiles to the world from here in Oura.*Some products are available at the online shop (https://fujiharubutter-onlinestore.com/

) can also be purchased.

[About FUJIHARU BUTTER]

Chef Fujiharu developed butter using a patented manufacturing method that goes beyond deliciousness to meet the needs of “food diversity.” We want people who cannot eat regular butter due to health reasons such as allergies or ideological reasons such as vegetarians or vegans to enjoy delicious meals. It was developed through trial and error, based on Chef Fujiharu’s desire to bring smiles to various people around the world.

FUJIHARU BUTTER is a patented plant-based butter that allows you to enjoy the flavor and richness of butter using only plant-based ingredients such as soy milk. You can enjoy a mellow and gentle melt in your mouth that is different from animal butter, margarine, and fat spreads.◆

Koji Fujiharu (reading: Koji Fujiharu) Profile

Owner and chef of the restaurant “EPICURE” in Motoazabu, Tokyo. Not only gourmets who are sensitive to trends, but also people with various dietary restrictions, such as athletes fighting allergies or illnesses, dieting or adjusting, and people with dietary philosophies such as vegetarians, vegans, and halal. It is gaining popularity as a futuristic (ideal) restaurant where you can sit around a table and enjoy delicious food. After training as a chef at a famous foreign hotel, he developed a new food culture called “Caring Food,” based on the body’s structure and nutritional science, and developed a balanced diet that improves today’s over-nutritious diet. Independently research the meals you can eat. We support meals for a variety of people, from top athletes to patients with diabetes and cancer. My track record of supervising lunch boxes at major medical conferences is the 88th Academic Meeting of the Japanese Endocrine Society, the 16th Annual Meeting of the Japanese Society of Anti-Aging Medicine, the 24th Academic Meeting of the Japanese Breast Cancer Society, and the 34th Academic Meeting of the Japanese Society for Obesity Treatment. Gathering. “Food that connects life” on “Dawn of Gaia (TV Tokyo)” received a great response, and was featured as “Moving Butter that Surprises the World” on TV Tokyo’s “2030 Dining Table ~Deliciousness from Japan to the World~” He is one of the most notable chefs in Japan right now, including being introduced as the developer of FUJIHARU BUTTER.・CARING FOOD official website:
http://caring-food.com/

・Book: Kodansha ““Caring Food” Recipes that will change your body in 21 days”

◆“EPICURE” Overview (“ATELIER EPICURE FUJIHARU BUTTER -ŌRA-” sister store)
Store name: EPICURE
Address: Modern Form 1F, 2-1-17 Motoazabu, Minato-ku, Tokyo 106-0046
Lunch time: 11:30-Last entry 12:30 (Close 14:30)
Dinner time: 18:00 – last entry 19:30
Business days: MondayHP:

https://epicure-low.com/◆

What is caring food?