As the second content of Gap’s holiday campaign “Give your gift.”, the smartphone-linked gift bag “GIFT BACK STORY” will be given away at Gap stores nationwide today, December 3rd. It started on (Tuesday).
The first content announced in November is a web movie featuring three artists: STUTS, Makako Suzuki (chelmico), and SIKK-O (TOKYO HEALTH CLUB). This was the first collaboration between the three members in seven years since the popular song “Summer Situation,” and it attracted a lot of attention.
By gifting not just things, but also the memories and feelings of the giver and recipient, the gift bag is a limited edition gift that provides a special experience that strongly moves the hearts of the giver and recipient.By stacking a smartphone on top of it, you can have a limited experience. Equipped with NFC, Gap’s bags are an effort to give gifts an experiential value that maximizes the feelings put into them.
When you tap the notification you received on your smartphone and go to a special site, a selection screen will be displayed that allows you to choose between “opening it yourself” and “opening it together.” Depending on the situation, you can choose a gift for yourself, a gift for a loved one, etc. It is said that you can enjoy a special experience. In addition, a full-length version of the original song “Ai wo Touchara” by STUTS, Maiko Suzuki, and SIKK-O will be released in advance for a limited time on the same gift bag.
The limited edition gift bag “GIFT BACK STORY” will end as soon as it runs out. If you are interested, please check it out soon.
[STUTS Comment]
This song is a track that I had been thinking about for several years, and I had been thinking about the theme for it, but when I received the concept of Give your gift from Gap, I decided to change it from the original theme. I thought that it would be a great song if I combined this concept with SIKK-O and Maiko Suzuki, and started production. It had been seven years since the three of us had made a song together, but the three of us got together several times and created it while bouncing ideas off each other. I think we’ve created a good song, so I’d be happy if you could listen to it.
[Makako Suzuki comment]
I’m very happy to have had this opportunity and to be able to create a new song with these members for the first time in seven years. I believe that both giving and receiving is love. I think we were able to create a warm song by following the message of “Give your gift.”
[SIKK-O comment]
While writing the song, I thought that delivering something to someone means “giving form to love.” I had a hunch that it would be a good song if the lyrics were honest about our current situation and feelings for those close to us. It’s been a long time since I last made a song with STUTS-kun and Makako, but I think we were able to create a piece that could only be created now that so much time has passed. I’m sorry that a really good song came out. When recording, I used the slogan “Bring out the warm feeling!” Please receive the song as warm as Gap’s sweater!
