MC Mirai Moriyama digs into the background of why art is necessary for economic society! Art specialty program[MEET YOUR ART]

“MEET YOUR ART” is an art specialty program where Mirai Moriyama serves as MC.

This time, Hajime Koyama and Masato Nakamura were invited as guests, and a publicly recorded video of MYAF2024 with the theme of “Art and Economy” was distributed.

Why is art necessary for economic society? !

In addition to delving into the background, we will explore the relationship between art and the region and the impact art has on companies.

■Gen Koyama

Executive Officer and Principal, Customer Value Creation Strategy Unit, ABeam Consulting Co., Ltd.

Leader of the company’s Creativity Team. In a department whose mission is to create and improve the value provided by companies, what can art do to help transform companies and change society through corporate activities? And vice versa? We aim to build relationships from this perspective. We are working on connections from the perspectives of business development and wellbeing.

It promotes “ART MEETS BUSINESS,” a place for dialogue and co-creation between business people through art, and programs that aim to encourage artists to advance into society and business people to expand their creativity through collaboration with art universities.

■Masato Nakamura/Masato Nakamura

Born in 1963 in Odate City, Akita Prefecture. artist. Professor and vice president of the Department of Painting, Tokyo University of the Arts.

Completed Mural Painting, Graduate School of Fine Arts, Tokyo University of the Arts. Master’s degree in Western Painting, Hongik University, Republic of Korea.

A social artist who promotes art projects that create new connections between “art x community x industry.” Exhibited at the Japan Pavilion at the 49th Venice Biennale in 2001. His installation works using McDonald’s CI have attracted worldwide attention. Since 1998, he has led the artist initiative Command N.