[Event Report]Tokyu Kabukicho Tower’s first multi-floor New Year’s Eve event “TOKYU KABUKICHO TOWER 2025 New Year’s Eve” will be held

Tokyu Kabukicho Tower (hereinafter referred to as this facility), operated by TST Entertainment Co., Ltd. (Shinjuku-ku, Tokyo, President and CEO Koichi Honda), is a facility that is operated by TST Entertainment Co., Ltd. (Shinjuku-ku, Tokyo, President and CEO Koichi Honda). We deliver entertainment content that can be enjoyed by a variety of customers.

The New Year’s Eve event “TOKYU KABUKICHO TOWER 2025 New Year’s Eve” was held from December 31, 2024 to January 1, 2025. At the nightclub “ZEROTOKYO”, London-based music producer SBTRKT appeared, and the audience was busy enjoying a world-class music experience and a grand start to 2025. In addition, there will be DJ live performances and show events at Shinjuku Kabuki Hall – Kabuki Yokocho, the provision of traditional Japanese Toshikoshi soba menu, live viewing of classical concerts at movie theaters, and countdown parties at hotel restaurants. Taking advantage of the facility’s characteristics as a hotel and entertainment complex, we provided a variety of content that customers could enjoy nonverbally throughout the facility.

Furthermore, at the Kabukicho Cinecity Plaza adjacent to this facility, a countdown production was held that linked ZEROTOKYO’s DJ performance and outdoor vision. As the moment of New Year’s Eve approaches, a number will be displayed on the vision and the countdown will start. “5, 4, 3, 2, 1, Happy New Year!” The approximately 5,000 people who gathered in the plaza cheered as Shinjuku’s Kabukicho welcomed the New Year in a lively manner.

We will continue to work hard to deliver entertainment content that can be enjoyed by a variety of customers both domestically and internationally.

Even after the countdown, there was a lot of excitement inside Tokyu Kabukicho Tower!

　Even after midnight, the facility was still crowded with people celebrating the New Year. On the store’s center stage on the second floor, “Shinjuku Kabuki Hall ~ Kabuki Yokocho,” performers from “KAWAII MONSTER PARTY” performed, and the store was filled with excitement. There was also a surprise performance in which the performers invited the audience onto the stage, and the voltage in the venue was at its maximum. In addition, on the 3rd floor “namco TOKYO”, a special stage will be held by “Den-onbu”, a music original character project with a dance music theme. A New Year’s Eve event that can be enjoyed by a variety of people regardless of nationality throughout the facility, with a DJ playing anime and game songs, and not only domestic Den-On Club fans but also customers from all over the world getting excited around the stage. It became.

Condition of each floor

・ZEROTOKYO (B1-B4)

World-famous artist SBTRKT (pictured right) will appear. Approximately 2,000 people gathered on the day to celebrate the New Year.

・Shinjuku Kabuki Hall ~ Kabuki Yokocho (2F)

The stage was filled with people enjoying the performance not only from the front but also from the back!

・namco TOKYO (3F)

A scene from the “Den-On Club” special stage. The DJ played anime and game songs and it was a big hit!

・109 Cinemas Premium Shinjuku (9-10F)

“Tokyu Silvester Concert 2024-2025” live viewing. We enjoyed New Year’s Eve with beautiful music in a movie theater with all premium seats.

・JAM17 DINING & BAR (17F)/BELLUSTAR Restaurant & Bar (45F)

At the restaurant on the upper floor, we have prepared countdown parties and limited-course meals for the year-end and New Year holidays.