Fujiya “Smile Switch” new commercial featuring Snow Man released! Improvisational play begins at the filming location

■A web movie in which Snow Man members take on the challenge of pretending to be “Homepeko” will also be released from January 22nd!

Fujiya’s new commercial “Fujiya Western Confectionery Store Houmeyoubi Depressed Days” version (30 seconds and 15 seconds) starring Snow Man will be aired nationwide from January 22nd.

The new commercial is a story that depicts Snow Man’s everyday life, and the charm is the heartwarming atmosphere of the conversations that take place on the bus that everyone gets on after work. No matter how hard you try, there are days when things don’t go well. There are days when I feel down. But in times like these, it’s time to go to Fujiya to cheer yourself up and give yourself a treat! It is impressive to see the members of Snow Man proposing this, their eyes shining as they look at the Fujiya cakes lined up in the showcase.

Additionally, in conjunction with the airing of the new commercial, a web movie will be released on the Fujiya Western Confectionery Store’s official YouTube channel from January 22nd. In line with the CM’s theme, “Praise Day,” Snow Man pretends to be “Homepeko,” who also appears in the CM, and gives compliments to the members who are always working hard. I’m taking on the challenge of “day of the week.” Also pay attention to the charming web movie of the nine characters, which is a little different from the commercial.

■New CM “Fujiya Western Confectionery Store Praise Day, Depressed Day” Story
After work, the members of Snow Man boarded the bus for transportation. Fukasawa sighs, “Ah, I’m depressed,” and Abe says, “That’s right,” with a gloomy expression on his face. “How long?” Mukai asked, and Fukasawa said, “Oh, no, this much!” with his hands outstretched, expressing how depressed he was.

Then, Peko-chan doll peeks out from the seat in front of her and interrupts, saying, “I don’t have time to be depressed!” “Peko-chan!?” the members were surprised, and Fukasawa replied, “Well, that’s right…”, to which Abe asked, “Are we talking!?” At that moment, Watanabe appeared from the front seat with a Peko-chan doll in his hand, asking, “So, how about we go to Fujiya to cheer up?” The members instantly burst into smiles, saying, “Yes!”

The bus leaves for Fujiya Western confectionery store! When the members arrived at the store, their eyes lit up when they saw the cakes lined up in the showcase. “Today is Praise Day at Fujiya!” Snow Man said in unison as he happily stuffed his mouth with the cake he had chosen to reward himself.

■CM shooting episode
In the new commercial “Fujiya Western Confectionery Shop Homeyoubi Depressed Day”, Snow Man heads to a Fujiya Western Confectionery Store after work by bus, but the store the members visited has been recreated as a set in the studio. thing. The members who entered the set before the start of filming saw the cakes lined up in the showcase and got excited, exclaiming “Wow!” and “They look delicious!”.

Mukai called out to Fukasawa, “Excuse me, clerk!” and the improvisational play began. “Which one would you like?” “Which one should we have…” “Definitely a mille crepe!” “But this one looks delicious too…” “Give me everything!” The other members got involved and got excited. By the time filming began, some members were laughing so hard that they had tears in their eyes. The fun atmosphere at the scene seems to be conveyed through the video of the new commercial.

■About web movies
In the web movie that will be released from January 22nd, Snow Man takes on the challenge of “Today is Snow Man’s day of the week.” In line with the CM’s theme, “Home Week Day,” the members of Snow Man will dress up as “Home Peko,” who also appear in the CM, and give compliments to the members who are always working hard.

Using the specified keywords given to each member, Snow Man members were praised by comparing it to the characteristics of cakes from Fujiya Western Confectionery Shop, and praised their everyday appearances and individual activities that only members know well. The closeness of their friendship can be felt everywhere, making this a web movie that will put a smile on your face. Don’t miss the limited web movie that you can watch by reposting a post from Fujiya Western Confectionery Official X (formerly Twitter).

■Fujiya Western Confectionery Store’s new radio commercial starring Snow Man is now on air!
A new radio commercial starring Snow Man will be broadcast from January 22nd. In the “Various Days of the Week” edition, we propose various “XX Days” in Meguro who want to enjoy “Praise Days” with the members.

Also, in the “I want to be praised” edition, Fukasawa buys a cake and shares it with the members of Snow Man, in exchange for which he receives a lot of compliments.

Both will be broadcast as part of Nippon Cultural Broadcasting’s “Fujiya presents Snow Man’s Manma.”