Stray Kids Bangchan becomes Fendi's Korean brand ambassador

■”I felt a connection to Fendi’s creative and fun spirit.” (Bang Chan)

Stray Kids’ Bang Chan has been appointed as the Korean brand ambassador for luxury brand FENDI.

Bangchan debuted as the leader of Stray Kids in 2018 and has been receiving a lot of attention in the music industry as a singer, rapper, and composer. In addition to his activities as Stray Kids, he also demonstrated his unique talent as a producer, proving his versatility by providing and producing songs for various artists, and pushing himself to the top of the K-Pop world. . His dynamic personality and outstanding fashion sense are also attracting attention.

Bangchan’s relationship with Fendi began in June 2024, when he first attended the Fendi Spring/Summer 2025 Men’s Collection fashion show in Milan. Since then, he has naturally incorporated Fendi items into his own style, appearing on various occasions such as Stray Kids’ world tour “dominATE” and music festivals such as “I-Days Milano 2024” and “BST Hyde Park 2024.” She was photographed wearing Fendi.

This partnership marks an exciting new chapter for both Fendi and Bangchan, an innovative collaboration that resonates in the realms of music and fashion. .

In the official image released to coincide with his appointment as a brand ambassador, Bang Chan is seen wearing a brown and beige striped cotton knit with the FENDI Crest motif, a green striped tie, and Selleria hand prints. She completes her look from the Fendi Spring/Summer 2025 Men’s Collection with stitched jacquard shorts and FENDI Force sneakers.

Silvia Fendi also wore the house’s iconic bags, including the new Baguette Double and the yellow Peekaboo Soft Small with the Fendi Crest motif. Venturini Fendi’s dog ITO and a fun bag charm of ice cream complete the look with youthful, effortless Gen Z style.

■Banchan comment
I felt a connection to Fendi’s creative and fun spirit. I feel very honored and very special to be able to join the Fendi family in this momentous year of Fendi’s 100th anniversary.

#Fendi is a K-POP boy band #StrayKids is the leader and member of #banchan the latest #Fendian Ambassador We will welcome you as.#banchan Pre-orders for the worn items will begin on January 23rd (Thursday) at the official online store, and will be on sale at Fendi directly managed stores from February 6th (Thursday).
— FENDI JAPAN (@FENDI_JAPAN) January 16, 2025