GENERATIONS Ryota Katayose goes to Niseko, Hokkaido for Johnnie Walker event! “A truly blissful moment”

■“I want this year to be a year of deep learning about whisky” (GENERATIONS Ryota Katayose)

GENERATIONS’ Ryota Katayose has been appointed as the ambassador for the “Johnnie Walker Blue Label Ice Chalet Pop-up Store & Bar” currently being held in Niseko, Hokkaido.

Ryota Katayose, who has recently been appointed as an ambassador, will be attending this event being held in Niseko, Hokkaido. After viewing the venue, Katayose said, “This is my first time coming to Niseko, and the worldview of the “Johnnie Walker Blue Label Ice Chalet” expressed in this pop-up store and bar matches perfectly with Niseko’s luxurious atmosphere. , I hope many people will stop by and enjoy the premium experience.”

Regarding his appointment as an ambassador, he said, “Johnnie Walker Blue Label is a memorable whiskey that I received as a present from a friend and it was so delicious that I was moved by it.Johnnie Walker is a brand that everyone around the world knows.” I am very honored to be able to work with you.”

The “Johnnie Walker Blue Label Ice Chalet Pop-up Store & Bar” is open for a limited time until January 31st.

■Ryota Katayose interview
Q. Please tell us how you feel about being appointed as the ambassador of this pop-up store and bar. Also, please tell us your impressions after visiting the Pop-up Store & Bar.
Katayose:I myself love whiskey and drink it on a regular basis, so I’m very honored to be able to work with Johnnie Walker, a brand known to many people around the world. This is my first time coming to Niseko, but the world view of “Johnnie Walker Blue Label Ice Chalet” expressed in this pop-up store and bar and the luxurious atmosphere of Niseko are a perfect match, so I hope many people will stop by and enjoy the luxury experience. I hope you enjoy your time.

Q. Please tell us about your impressions of the taste of Ice Chalet, which was inspired by the Alpine scenery and the cold Scottish winters, in Niseko.
Katayose: “Johnnie Walker Blue Label Ice Chalet” has a wonderful rich taste with a complex mixture of gentle taste, smokiness, and fruity aroma, and you can drink it while surrounded by snow in a place called Niseko. It felt like a truly blissful moment.

Q. As an ambassador, please tell us your impressions of “Johnnie Walker Blue Label”. Also, what do you think is the appeal of Johnnie Walker Blue Label, Mr. Katayose? What kind of value and feelings do you think whiskey provides to those who drink it?
Katayose：I received “Johnnie Walker Blue Label” as a gift from a friend before, and it was a delicious drink that I was very impressed with. There is an image that it is a whiskey with a long history and excellent quality, and I feel that the flavor of “Johnnie Walker Blue Label” in particular is an item that stands out the uniqueness of Johnnie Walker’s various tastes.

Q. Please let us know if there is anything new you would like to try in 2025.
Katayose:I was invited to the “Johnnie Walker Blue Label Ice Chalet” pop-up store and bar this time and was able to taste some really delicious whiskey, so I’m looking forward to making this year a year where I can learn more about whisky.

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