YOAKE Entertainment Co., Ltd. (Representative Director Masayuki Fukuyama/Shibuya-ku, Tokyo; hereinafter referred to as “the Company”) is collaborating with Startale Group Pte. Ltd. (CEO Sota Watanabe/Singapore; hereinafter referred to as “STARTALE”). We are pleased to announce that we will be developing next-generation entertainment that connects fans and artists using the “YOAKE Token” (hereinafter referred to as “$YOAKE”). “$YOAKE” is based on the blockchain “Soneium” developed by Sony Block Solutions Labs Pte. Ltd. (Chairman Jun Watanabe/Singapore), a joint venture between Sony Group Corporation and STARTALE, and BOBG PTE. LTD. (Co-CEO Kengo Masuyama, Yamato Kimizuka/Singapore, hereinafter referred to as “BOBG”) aims to build a new relationship between fans and artists.
●About this collaboration
In the 2020s, the entertainment market is accelerating a global digital shift due to the rise of SNS and streaming services. Opportunities for fans to interact with artists’ digital content have increased dramatically, creating a market that transcends national borders. Our company is holding the next-generation men’s group audition “MEN’S YOAKE AUDITION 2024” and Japan’s largest idol and fashion festival “CREATEs presents IDOL RUNWAY COLLECTION 2025 Supported by TGC (hereinafter referred to as “IRC2025”). Through our collaboration, we will add new value using blockchain technology.
In this collaboration, STARTALE will provide Web3 infrastructure technology including account abstraction for “Startale Cloud Services”, and will utilize its global Web3 business development experience to design a sustainable token economy for “$YOAKE” and implement effective We will be in charge of formulating market entry strategies. Through our collaboration with STARTALE, we will combine entertainment and blockchain technology to provide existing users with an intuitive user experience that does not feel like a complex blockchain experience.
Additionally, BOBG will be in charge of issuance and operation of $YOAKE on the blockchain “Soneium” provided by the Sony Group, and will provide support for listing on global crypto asset exchanges and liquidity. We will produce a new fan experience using “$YOAKE” and disseminate entertainment content from Japan to the world.
*Infrastructure for Web3 application developers “Startale Cloud Services”:https://startale.com/ja/scs
*What is the blockchain “Soneium”?
Ethereum layer 2 blockchain developed by Sony Block Solutions Labs Pte Ltd., a joint venture between Sony Group Corporation and STARTALE, whose CEO is Web3 entrepreneur Sota Watanabe, who is a director of the company.
●What the next-generation entertainment platform will realize
Our next-generation entertainment platform uses $YOAKE to transform the connection between artists and fans, creating a world where everyone can enjoy entertainment freely, transcending national, cultural, and economic frameworks. We aim to do so. We will add new value to the daily activities of artists and fans, build a system that responds to their wishes, and realize the formation of a global fan community that transcends national borders.
In order to realize this initiative, we are building a system that brings together companies representing the Japanese entertainment industry. Asobi System Co., Ltd. (Representative Director Yusuke Nakagawa / Shibuya-ku, Tokyo) and TWIN PLANET Co., Ltd. (Representative Director Kenji Yajima / Shibuya-ku, Tokyo) have comprehensive know-how from artist development to production and management. Taking advantage of this, we will promote artist development with an eye on the global market. Furthermore, in cooperation with Tokyo Girls Collection, which W TOKYO Co., Ltd. (Representative Director Noriyoshi Murakami/Shibuya-ku, Tokyo) has developed as one of the largest platforms in Japan, large-scale events such as “IDOL RUNWAY COLLECTION Supported by TGC” will be linked. , we will create new opportunities for artists with an eye on global expansion and provide new experiences for fans.
●“IRC2025” special voting project underway
We will carry out two special voting projects using the blockchain “Soneium” that can only be done with “IDOL RUNWAY COLLECTION Supported by TGC”.
① “Oshi Setori Selection” project
This is a voting project where you can choose your favorite song from among the songs of the performing artists. The song chosen by everyone will be performed on the performance stage on the day of “IRC2025”. We are looking forward to your vote for your favorite song that you would like to see or listen to.
② “Best Idol Dresser Award” project
This is a special project to determine the fashionable idols who will represent 2025 from among the girl idols active all over Japan. As a project by “IRC2025” that embodies the fusion of fashion and idol culture, we are looking forward to your participation in voting to determine the fashion icon of the new era.
January 23rd (Thursday) 9:00 to January 31st (Friday) 23:59
1. Access “YOAKE SPACE” (https://yoake-space.jp/)
2. Register as a member and vote on the voting page for each project *Each person can vote up to once per day.
For both projects, voting progress will be updated daily, and the final results will be announced on the day of the event (Sunday, March 2nd). Details of the project will be announced on the “IRC2025” official SNS, so please check it out. We look forward to your participation.
X: @idolrunwaycolle(https://x.com/idolrunwaycolle)
Instagram: @idolrunwaycolle (https://www.instagram.com/idolrunwaycolle/)
TikTok: @idolrunwaycolle (https://www.tiktok.com/@idolrunwaycolle)
●Future developments
We will adopt the blockchain “Soneium” as the issuing platform for “$YOAKE” and expand our business as a core project of the global Web3 ecosystem. In promoting this initiative, we are working with Yasushi Akimoto, who has made numerous achievements in the entertainment industry and is still active at the forefront, and STARTALE, who is the founder of the Japanese public blockchain “Astar Network” in the Web3 industry. Together with two leading experts, CEO Sota Watanabe, we will continue to disseminate Japanese entertainment content that goes beyond traditional boundaries as an entertainment platform to the world.
Further, detailed information such as token allocation and lock-up schedule will be announced once the details are finalized. In addition, details and features of new experiences to be developed on the platform will be announced sequentially as each project progresses. Please continue to look forward to this project.
●Representative comment
YOAKE entertainment Co., Ltd. Representative Director Masayuki Fukuyama
We will utilize blockchain technology to spread the value of Japanese entertainment globally based on a solid foundation of copyright protection. Through our next-generation entertainment platform, we will create a system to more deeply convey the feelings of fans and support artists and idols in their new challenges. We will create new forms of entertainment that go beyond conventional frameworks.
Startale Group Pte. Ltd. CEO Sota Watanabe
I think entertainment is the most compatible field for popularizing Web3. Blockchain UX technology continues to evolve, and it is now possible to create experiences that are blockchain-agnostic. By leveraging YOAKE’s rich experience in the entertainment market and Startale’s cutting-edge technology and global business track record, we will provide a user experience that utilizes blockchain like never before.
●About Startale Group Pte. Ltd.
Startale Group develops and provides a variety of Web3 services with the vision of “unleashing human potential through the open internet.” We are developing Astar Network, a public blockchain, and Startale Cloud Services, a Web3 cloud service. In addition, we have formed a capital alliance and established a joint venture with Sony Group Corporation, and as Sony Block Solutions Labs Pte. Through this, we will accelerate the popularization of Web3.
●About BOBG PTE. LTD.
We provide comprehensive support from the issuance, management, and operation of corporate tokens to listing on crypto asset exchanges. Build a flexible token issuance system for each project and minimize back office/corporate issues when issuing corporate tokens. In addition, we support listing on CEX (centralized crypto asset exchange) and DEX (decentralized crypto asset exchange) and provide liquidity, providing an environment where companies can focus on creating value for their projects. We have a track record of issuing and listing tokens for over 25 companies, ranging from startups to major listed companies.
●About YOAKE entertainment Co., Ltd.
Our company is Asobi System Co., Ltd. (Representative Director Yusuke Nakagawa / Shibuya-ku, Tokyo), which continues to take on new challenges in the entertainment field, TWIN PLANET Co., Ltd. (Representative Director Kenji Yajima / Shibuya-ku, Tokyo), W TOKYO Co., Ltd. (Representative Director: Noriyoshi Murakami/Shibuya-ku, Tokyo), Y&N Brothers Co., Ltd. (Representative Director: Shinsuke Akimoto/Chiyoda-ku, Tokyo) and others came together and established it as a joint venture.
Yasushi Akimoto, who has made many achievements in the entertainment industry and is still active at the forefront, will be appointed as the general producer, and Sota Watanabe, one of Japan’s leading Web3 entrepreneurs, and representatives of each company will be appointed as directors. We are developing global entertainment projects using Web3 technology.
We will be holding the audition “MEN’S YOAKE AUDITION 2024″ from September 2024, and are currently creating and developing a global men’s group. In addition, Japan’s largest event “CREATEs presents IDOL RUNWAY COLLECTION 2025 Supported by TGC,” which combines idols and fashion, is scheduled to be held on March 2, 2025 (Sunday) at Yoyogi National Stadium First Gymnasium.
Corporate official website:https://yoake-entertainment.jp/
IRC2025 official site:https://idolrunwaycollection.jp/
●Company overview
YOAKE entertainment Co., Ltd.
Representative: Representative Director Masayuki Fukuyama (Director of TWIN PLANET Co., Ltd.)
Director Yusuke Nakagawa (Asobi System Co., Ltd. Representative Director)
Director Kenji Yajima (Representative Director of TWIN PLANET Co., Ltd.)
Director Noriyoshi Murakami (Representative Director of W TOKYO Co., Ltd.)
Director Shinsuke Akimoto (Representative Director of Y&N Brothers Co., Ltd.)
Director Sota Watanabe (CEO at STARTALE)
Address: 5-46-1 Jingumae, Shibuya-ku, Tokyo
Business content: Planning, production, and development of entertainment content
Major shareholder: TWIN PLANET Co., Ltd.
Y&N Brothers Co., Ltd.
Asobi System Co., Ltd.
W TOKYO Co., Ltd. (Listed on the Tokyo Stock Exchange Growth Market)
Office Nobu Co., Ltd.
Sony Group Corporation
Project X Account (English):https://x.com/YOAKE_GLOBAL
Corporate X Account (Japanese):https://x.com/YOAKEofficialJP
Startale Group Pte. Ltd.
Representative: CEO Sota Watanabe
Business content: Development of blockchain and Web3 infrastructure
Official HP:https://startale.com/
BOBG PTE. LTD.
Representative: Co-CEO Kengo Masuyama, Yamato Kimizuka
Business details: Issuance, management, and operation of tokens, listing on crypto asset exchanges, support for providing liquidity, support for building back office systems
Official HP:https://www.bobg.xyz/
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