BTS J-HOPE sings Pharrell Williams' new song "LV Bag" at Louis Vuitton show

■“I came to Paris for the first time in a long time feeling excited, but I felt energized by the warm welcome from so many ARMYs.” (BTS J-HOPE)

BTS’s J-Hope participated in luxury brand Louis Vuitton’s “2025-26 Fall/Winter Men’s Collection” held in Paris, France on January 21st (local time).

Many fans gathered at the venue even before the show started to see Louis Vuitton ambassador J-Hope. When he finally appeared amidst various messages of support and loud chanting of his name, the scene was filled with even more cheers and applause.

Also, the moment Pharrell Williams’ new song “LV Bag”, which marked the show’s finale, echoed through the venue, the fans who were watching live broadcast cheered again. This is because J-Hope participated as the singer for the “LV Bag” created for this show by Pharrell Williams, who is also active as Louis Vuitton’s men’s creative director.

J-Hope performed with American rapper Don Trieber. It gave an impression of overwhelming presence.

Through his agency BIGHIT MUSIC, J-Hope said, “I came to Paris for the first time in a long time feeling excited, but I felt energized by the warm welcome from so many ARMYs (BTS fans). It was even more meaningful to be able to participate in the new song like this.I hope to show a good side at the “Yellow Coin Collecting Charity Event” that will be held soon.”

As mentioned in the comment, J-HOPE will be held on January 23rd at La Defense Arena (La Defense Arena / The first “e” in “Defense” is officially spelled with an acute accent) in Paris. They are planning to participate in the “Yellow Coin Collecting Charity Event” (Le Galades Pices Jaunes / “I” in “Pices” is officially spelled with a grave accent) and perform on stage.

(P)＆(C)BIGHIT MUSIC