“City Pop TOKYO” released their first song, “Midnight Rhythm,” on February 19th, with “Akane,” the winner of the digital talent discovery audition, as vocal. The music video for this song has been released on YouTube.
City Pop TOKYO is a wallet and login platform using blockchain technology, including Asobi Systems Co., Ltd. (head office: Shibuya-ku, Tokyo; CEO: Nakagawa Yusuke; hereinafter referred to as Asobi Systems), which is a diverse range of artists and creators. This is an NFT project jointly operated by UPBOND Co., Ltd. (head office: Shibuya-ku, Tokyo; CEO: Mizuoka Shun; hereinafter referred to as UPBOND), which develops the company.
This project uses the technology called NFT to discover digital talents from the characters drawn in the 1984 NFTs sold, and together with users who have previously owned NFTs for each character, X (formerly Twitter) We have been working to develop characters through submissions. Akane, who was selected as the final winner by five finalists who achieved good results during the development period, has been released as his first song, “Midnight Rhythm,” as vocals. We will also be holding a social media campaign using songs.
Release information
Released on Wednesday, February 19th, 2025
City Pop TOKYO feat.Akane
“Midnight Rhythm”
(Lyrics and music: City Pop TOKYO)
Streaming link:https://orcd.co/cpt_mnr
Official Music Video:https://youtu.be/4a8xXj0NSYs
Vocals Akane
The characters were selected as five finalists in an audition to select NFT talents from 1,984 characters, and won. City Pop TOKYO debuted as a digital talent for the first time.
The song is based on City Pop, a music genre that represents the 1980s and 90s in Japan, which was the origin of the project’s name, “City Pop TOKYO.” Many overseas users are in the project’s community, and the chorus part of the Japanese lyrics is English and uses catchy phrases that are easy for listeners from various countries to sing.
SNS campaign held
We will be holding a social media campaign to coincide with the release of the song. For details, please check the campaign special page.
Campaign special page:https://upbond.notion.site/SNS-199d9c064f9c80a5b229e48f811d1766?pvs=4
■MV Share Campaign
If you post an Official Music Video link for the song “Midnight Rhythm” with the specified hashtag on X, participants will be entered into a lottery to win a total of 10,000 yen in JPYC Prepaid.
From 00:00 on Wednesday, February 19th, 2025 to 23:59 on Sunday, March 9th, 2025
1st place: JPYC Prepaid worth 5,000 yen x 1 person
2nd place: JPYC Prepaid worth 3,000 yen x 1 person
3rd place: 1 JPYC Prepaid worth 2,000 yen
“Midnight Rhythm” Official Music Video YouTube link ( https://youtu.be/4a8xXj0NSYs ) and posted the hashtags “#CityPopTOKYO” and “#Midnight Rhythm” on X.
*This item will be treated as an application per submission, so multiple submissions are possible.
Application form:https://citypoptokyo.deform.cc/MVsharecampaign
*The participation prize, “Original Illustrations written by Sato Natsumi” can be downloaded on the page after application is completed on the application form. Even if you do not answer the application form, if you have completed the submissions that follow the application method, you will be able to participate in the above campaign.
■SNS song submission campaign
If you post a video using a song from “Midnight Rhythm” on the target platform with the specified hashtag, participants will be entered into a lottery to win JPYC Prepaid, worth 40,000 yen, and original goods.
From 00:00 on Wednesday, February 19th, 2025 to 23:59 on Sunday, March 16th, 2025
1st place: JPYC Prepaid + City Pop TOKYO goods worth 20,000 yen (7 types planned) x 1 person
2nd place: JPYC Prepaid + City Pop TOKYO goods worth 10,000 yen (7 types planned) x 1 person
3rd place: JPYC Prepaid + City Pop TOKYO goods worth 5,000 yen (7 types planned) x 2 people
TikTok, Instagram
TikTok song page:https://www.tiktok.com/music/-7458445984390383633
Instagram song page:https://www.instagram.com/reels/audio/1405207490884744?igsh=NzBtb2lna2R6MzRm
STEP 1: When posting a video, use the song “Midnight Rhythm” by City Pop TOKYO feat. Akane and post it on TikTok or Instagram reels with the hashtags “#City Pop TOKYO” and “#Midnight Rhythm”.
STEP 2: Fill in the necessary information such as a posting link on the application form to complete your application.
*This item will be treated as an application per submission, so multiple submissions are possible.
Application form:https://citypoptokyo.deform.cc/SNSmusiccampaign
■Campaign participation award
Those who participate in the campaign can download “Original Illustrations written by Sato Natsumi,” which brings together the five finalists who remained at the City Pop TOKYO audition. You can download it on the application completion page of the application form for each campaign.
*JPYC Prepaid is a service that allows the digital currency “JPYC,” which links Japanese yen and value, to be used on V-Preca or giftee box. You can exchange the JPYC Prepaid you receive for a variety of electronic gift certificates. ( https://blog.jpyc.jp/jpyc-to-vprecafgift )
About City Pop TOKYO
“City Pop TOKYO” has released 1,984 original characters as NFTs based on the Japanese music genre “City Pop,” which is extremely popular among the Z generation. The characters are dressed in trendy fashion and makeup that represent the era, such as “GAL”, “SHOWA”, and “REIWA.” The NFTs sold out, and after training using X (formerly Twitter), NFT talent audition “METAVERSE’S GOT TALENT”, he will be registered as a affiliated talent of Asobi Systems, and will begin his talent activities with the aim of appearing in advertising and releasing songs. I will. Community members can participate in surveys and audition voting when creating music, and together they can develop talent.
■Character design
Illustrator Sato Natsumi
We are currently publishing the “peloringirl” series, featuring a pop color full of 90’s and a “girl with a tongue sticking out” motif.
A creator who works in a wide range of fields, not only advertising illustrations, but also collaborates with apparel brands, designs for artists’ jackets and merchandise, and animation music videos.
Twitter:https://twitter.com/peloringirl
Instagram:https://www.instagram.com/peloringirl/
■Links related to City Pop TOKYO
Website:https://www.city-pop.tokyo/
Link Tree:https://linktr.ee/citypoptokyo
Company information
Asobi System Co., Ltd.
“We’re not creating a boom, but creating culture. We’ll add more to the “asobi” that we should share in today’s era. ”
A culture production company with artists leading Japanese pop culture, including Kyary Pamyu Pamyu, Nakata Yasutaka, and Masuda Sebastian. Based in Harajuku, the company will operate a wide range of businesses both domestically and internationally, including managing artists, models, actors and creators, planning and production of various events such as music festivals and fashion events, media management, store business, regional revitalization business, and inbound businesses.
Representative: Representative Director Nakagawa Yusuke
Head office: 3-21-8 Jingumae, Shibuya-ku, Tokyo ASOBIFACTORY
UPBOND Co., Ltd.
With the mission of “Bringing society through the power of individuals,” our goal is to realize a personal sovereign life log platform that provides individuals with full control of their life logs. The main services are “Login3.0,” a personal sovereign login platform that solves issues related to corporate IDs, and “UPBOND Wallet,” a web3 wallet that enables the use of personal sovereign life logs.
Representative: Representative Director Mizuoka Shun
Address: 6-31-15 Jingumae, Shibuya-ku, Tokyo
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