Asobi Systems Co., Ltd. (Head Office: Shibuya-ku, Tokyo; Representative Director: Nakagawa Yusuke; hereinafter referred to as Asobi Systems) has concluded a strategic partnership with blackx (Head Office: Singapore; Representative Director: Chee Meng Tan; hereinafter referred to as blackx), which specializes in Asian music content, aims to accelerate the global expansion of Japanese pop culture (J-POP) produced by Asobi Systems.
Through this partnership, we will work together to promote the development of intellectual property (IP), expand new opportunities and promotional opportunities for artists, and strengthen engagement with fans around the world.
blackx is a music-focused investment company that partners with creators in Asia to manage, develop and monetize music assets through acquisitions, collaborations and strategic partnerships. It employs a comprehensive approach to intellectual property management, development and distribution, and supports maximizing content value, not just music, from well-known hit makers with iconic catalogs to up-and-coming artists.
Currently, demand for a wide range of music and entertainment through digital platforms and streaming services is growing, J-POP has expanded its impact, and Japanese artists are now entering the global market in an unprecedented way.
This partnership aims to support artists’ success in the global market and build deeper connections with their fans. Additionally, by creating innovative IPs (intellectual property), such as cross-industry collaborations that go beyond traditional music, Asobi Systems and blackx will aim to promote leadership in the Japanese entertainment industry by spreading J-POP to new audiences.
■Blackx CEO Tan Chee Meng Comments
This partnership supports our vision to enhance understanding and recognition of Asian culture. It aims to develop deep, cross-border emotional bonds between artists and fans by creating opportunities for culture and creativity to merge. Working with Asobi Systems to expand the influence of Japan’s top talent globally will be a step towards realizing this vision.
■blackx Japan Business Manager Shirasuga Hiroki Comment
We are now witnessing the unprecedented global momentum of J-POP, as a new generation of Japanese music expands onto the global stage. We are delighted to be at the forefront of J-POP innovation and partner with the Asobi system, which has unparalleled creativity and cultural influence. We have a common vision to instill Japanese culture in the world. Using blackx’s wealth of resources and experience, we hope to help Asobi System break new boundaries and spread Japanese pop culture even further around the world.
■Comment by Nakagawa Yusuke, CEO of Asobi Systems
We focus on fostering artists’ diverse talents and spreading their appeal widely. We are delighted to be able to work together to further expand the possibilities of artists with our expertise and support from blackx. We believe that by bringing together the strengths of both companies in the entertainment, technology and creative fields, we will unlock new possibilities for J-POP, and by combining music, culture and creativity across industries and markets, we can build new standards.
blackx is a music-focused investment company that partners with creators in Asia and manages, develops and monetizes music assets through acquisitions, collaborations and strategic partnerships. It employs a comprehensive approach to intellectual property management, development and distribution, and supports maximizing content value, not just music, from well-known hit makers with iconic catalogs to up-and-coming artists.
Leading by a highly acclaimed team of veterans in the Asian music industry, blackx is focused on fostering greater understanding and interest in Asian music and culture by leveraging technology to connect Asia’s diverse musical heritage with audiences around the world.
Official website:https://blackx.asia/
A culture production company with artists and creators who lead Japanese pop culture, including Kyary Pamyu Pamyu, Nakata Yasutaka, New School Leaders and Masuda Sebastian. In addition to managing artists, models, actors and creators, it also operates in a variety of fields, including planning and production of music festivals and fashion events, brand IP business, store business, media business, regional revitalization business, and inbound business. Using our company’s IP, we will communicate widely domestically and internationally based in Harajuku.
Official website:https://asobisystem.com/
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