Asobi Systems Co., Ltd. will be holding the music and culture festival “ASOBISYSTEM 18th Anniversary ASOBIEXPO 2025” at Makuhari Messe International Exhibition Hall 9-11 on Sunday, July 20th, 2025.
As the first performer,Kyary Pamyu Pamyu,New School Leaders,FRUITS ZIPPER,CUTIE STREET,KizunaAI,Toua,Klang RulerAppearance has been decided. Kyary Pamyu Pamyu will be performing for the first time in about a year and two months since giving birth to her first child last year, and KizunaAI will be performing her first performance in Japan after resuming her activities from sleep.
Tickets will be available for advance orders on the official website from today, Tuesday, April 8th. We will continue to announce performers and content from time to time. For the latest information, please visit the official website (https://asobiexpo.com).
I’m really looking forward to it being a long time live show!
I hope that the even more powerful Super Kyary Pamyu Pamyu will be able to show off…♡
We want to make it a great day with everyone, so we would be happy if you could come and visit us!
Event overview
“ASOBISYSTEM 18th Anniversary ASOBIEXPO 2025”
Date and Time: Sunday, July 20, 2025
Doors open 12:00 / Show starts 14:00 (planned)
Venue: Makuhari Messe International Exhibition Hall Exhibition Hall 9-11
■Performers
Kyary Pamyu Pamyu / New School Leaders / FRUITS ZIPPER / CUTIE STREET / KizunaAI / Toua / Klang Ruler and others
■Tickets
Official website advance
Ticket type and price: General specification ¥7,700 (tax included, drink fee not included)
Reception period: Tuesday, April 8th, 2025, 12:00pm – Sunday, April 20th, 23:59pm
*Payment is required for ages 6 and over.
■Official website
Cast profile
Kyary Pamyu Pamyu
Major debut in 2011. He has successfully toured five times so far, and in 2022 he appeared at Coachella, the world’s largest music festival. His creativity, which he expresses his feelings of freedom from being bound by common sense, and his own comments, have been attracting attention both domestically and internationally. The icons of “HARAJUKU” and “JAPANESE POP” continue to evolve.
New School Leaders
He is the self-proclaimed “Japan Youth National Team.” The powerful dance and live performances featuring all the members choreography attracted attention, and made its global debut in 2021 by 88rising, a member of Asian culture. Last year, he made a solo appearance on the US Coachella, and made a successful world tour in 33 cities around the world, including seven cities in Japan, with a total of 110,000 people making progress both domestically and internationally, making a success.
FRUITS ZIPPER
Debuted in April 2022 from the idol project “KAWAII LAB.” The members are Tsukishi Amane, Chinzei Suzuka, Sakurai Yui, Nakagawa Ruka, Mana Mana, Matsumoto Karen, and Hayase Noel. With the concept of “From Harajuku to the world,” we will be sharing “NEW KAWAII” from Harajuku, a fashion town where diverse cultures come into play and individuality.
CUTIE STREET
Debuted in August 2024 from the idol project “KAWAII LAB.” The members are Furusawa Risa, Sano Aika, Itakura Kana, Masuda Ayano, Kawamoto Shoru, Umeda Miyu, Manabe Nagisa, and Sakuraba Haruka. Eight members of different ages and backgrounds will be “KAWAII MAKER” to share the “KAWAII” they have created from Harajuku to the world.
KizunaAI
She is a virtual behaviour artist with the theme of “I still want to connect, to get to know you.” He was born as a pioneer of virtual YouTubers in 2016 and expanded his range of activities as a multi-talented person, but he suspended his activities in 2022. After three years of sleep, they resumed their activities in 2025 in search of new expressions through music.
Toua
Toua is a new era icon who has gained enormous support from Gen Z for his gender-unconstituted sensibilities and unique characters. He creates buzzwords and culture one after another, and demonstrates his talent in a variety of fields, including book publishing, apparel brand direction, and music activities. He was selected as the third YouTuber category in the first half of 2024 in the YouTuber category, and his total number of followers on social media has exceeded 3 million.
Klang Ruler
A five-member band formed in 2015, mainly by classmates from a vocational school. With the aim of “new age pop,” where nostalgia and newness intersect, it attracts attention with its sound that transcends genres and eras. In 2024, they released their first album and first EP one after another. The lead song for the EP, “Unbelievable,” was selected as the ending theme for the TV anime “Trillion Game.”
