ANNIN (Asobi System x Activ8), a joint production company that aims to create new entertainment that transcends the barriers between real and virtual, established ANNIN US in Los Angeles, USA in April 2025. At this new base, we will fusion the sensibilities and values of Japan and the United States, and pursue the possibilities of creating new content globally.
With the launch of this base, PONYCANYON USA provides an environment for use in office spaces as a new challenge for Japanese culture to take flight globally. As an incubation partner, we will support ANNIN’s activities while working together to share our aspirations.
Two companies that have built their own cultures will create their next creation in Los Angeles
Asobi System has led the global expansion of Japanese pop culture through activities such as performing at Kyary Pamyu Pamyu and the New School Leaders’ performances, Coachella, one of the world’s largest music festivals. In addition, the idol project “KAWAII LAB.” to which FRUITS ZIPPER and others belong, is focusing on creating new icons, with the aim of “from Harajuku to the world.”
Activ8 has produced KizunaAI, a pioneer of virtual talent, and has presented a new form of talent. We will continue to build a model for next-generation entertainment that combines technology and creative, focusing on the virtual field.
ANNIN is a joint production company that was established in order to create new value across genres of expression and borders.
With the recent establishment of ANNIN US, we will be taking on the challenge of creating next-generation entertainment from a place where culture, technology and human resources in Japan and the United States intersect.
PONYCANYON USA joins as an incubation partner
PONY CANYON has developed a diverse culture both domestically and internationally, including music, video and anime. With this establishment of ANNIN US, as a creative person from Japan, we aim to share our location and aspirations and become the starting point for our next challenge.
ANNIN US Office
8455 Beverly Blvd, Penthouse, Los Angeles, CA 90048, USA
(Inside the PONYCANYON USA office)
Images of future developments
ANNIN US will develop projects based on the following initiatives:
-
Planning and development of IP and artists with a global market perspective
-
Designing a new cultural expression that combines virtual and reality
-
Creation and development of projects based on local needs and cultural context
-
Co-produced and partnered with local creators and brands
Comments from representatives of each company
Nakagawa Yusuke, CEO of Asobi Systems Co., Ltd.
Based in the city of Harajuku, Tokyo, we have created our own culture based on the sensibilities of the field.
In Los Angeles, a city full of energy, where diverse cultures are combined, we are very excited that ANNIN US will become a hub that connects people, sensibilities and sensibilities, creating new encounters and creative chemical reactions.
Activ8 Co., Ltd. Representative Director Osaka Takeshi
We have been working hard to create new forms of entertainment that have not existed before, centered around KizunaAI.
At ANNIN US, we will not be bound by the virtual framework, but will explore new forms of expression that combine technology and creativity.
A new experiment is underway to create globally accepted IP in Los Angeles.
Yoshimura Takashi, CEO of Pony Canyon Co., Ltd.
We are pleased to be able to participate as an incubation partner in the challenging initiative of ANNIN US. We relaunched PONYCANYON USA in Los Angeles in July last year to spread Japanese culture, such as music and anime, to the North American market.
We have worked with everyone from Activ8 and Asobi Systems on the KiznaAI project, and we also strongly resonate with our attitude of “creating expressions that we have not seen yet.” We hope that this ANNIN US will become a creative venue where Japanese and American talents intersect.
■Inquiries regarding collaboration
ANNIN US welcomes collaboration and collaboration with a wide range of fields, including entertainment, fashion, technology, and art.
If you are an interested company or creator, please feel free to contact us.
Contact us (email): info@annin-hp.com
