FRUITS ZIPPER premieres music video for “NEW KAWAII,” the lead song from their first album! To celebrate the release of the album, posters will be taking over Harajuku for a week!

FRUITS ZIPPER, who are showing no signs of slowing down after announcing that their first regular terrestrial TV program “Mayurika to Onedari Fruit Zipper” (TV Asahi) and radio program “FRUITS ZIPPER no Rajizippa!” (Nippon Broadcasting System) will start simultaneously in April, and in May they will hold a two-day live concert at Nippon Budokan to celebrate the second anniversary of the group’s formation, will premiere the music video for “NEW KAWAII,” the lead song from their first album “NEW KAWAII,” which will be released on Wednesday, April 10, 2024, on YouTube at 11pm today, Monday, April 1. They also announced that they will be holding a poster jack in the Harajuku area of ​​Tokyo to commemorate the release of the album.

The lead track from the album, “NEW KAWAII,” is a positive song that uses the word “NEW KAWAII” to update each person’s individuality and values. In the music video, the members are dressed up as unique “NEW KAWAII Princesses,” with Tsukiashi Amane, who sits in front of the dresser shown in the teaser video, playing the “Princess of MAKEUP,” and Matsumoto Karen, who says in the song, “I think people who fall asleep during important work are also NEW KAWAII!”, playing the “Princess of SLEEP.”

In the castle, the princesses spend their time in luxury, surrounded by their favorite “NEW KAWAII” things. When these unique princesses gather to party, they receive a phone call… The music video embodies FRUITS ZIPPER’s growth by valuing and appreciating each other’s unique personalities and charms, or “NEW KAWAII”. The video is directed by Eri Yoshikawa, who also directed the music video for “Pure In The World”. Be sure to check out this music video that combines Eri Yoshikawa’s pop worldview with FRUITS ZIPPER’s unique “NEW KAWAII”.

In addition, to commemorate the release of the album, posters of this work will be appearing in various places in the Harajuku area of ​​Tokyo, where the group was formed, from April 6th (Sat) to April 12th (Fri). 110 posters will be displayed in Cat Street and the Ura-Harajuku area. FRUITS ZIPPER Official X is also running a “Find a #NEWKAWAII” campaign where you can win a poster with the same design as the poster jack by lottery. Post with the hashtag “Find a #NEWKAWAII” about the “NEW KAWAII” FRUITS ZIPPER you found in the Harajuku poster jack, or the most “NEW KAWAII” thing about your favorite group.

Furthermore, at the “FRUITS ZIPPER -NEW KAWAII- POP UP STORE” which will be open in Harajuku from Friday, April 5th to Sunday, April 14th, new merchandise will be available, including voice keychains of the members. Matsumoto Karen’s keychain features a line from the song “NEW KAWAII,” while the other members feature lines that they each think are “NEW KAWAII.” A polaroid and trading card album featuring the album jacket photo and merchandise featuring the new costumes will also be on sale. Additionally, the designs of the special gifts for those who purchase the first album “NEW KAWAII” at different stores and the supporting stores have also been revealed. A digest of the video for the first limited edition Type A has also been released on YouTube.

In addition, the final pre-sales for the group’s 2nd anniversary concert “FRUITS ZIPPER 2nd ANNIVERSARY Super Happy Live ~NEW KAWAII~” to be held at Nippon Budokan on Saturday, May 18th and Sunday, May 19th is being accepted until Sunday, April 7th. For more information on the campaign and event tickets, please check the FRUITS ZIPPER Official Site and social media.

■FRUITS ZIPPER Digital New Single “NEW KAWAII”

Release date: Friday, March 22, 2024

Streaming URL:https://kawaiilab.lnk.to/NEWKAWAII

Available on major music distribution sites and subscription music distribution services

[MV]FRUITS ZIPPER “NEW KAWAII” (Released April 1st at 11pm)

https://youtu.be/7Am9TCA3WrA

■FRUITS ZIPPER 1st Album “NEW KAWAII”

Release date: Wednesday, April 10, 2024

First limited edition Type A-C[CD+DVD](KLF-10002-KLF-10007/7,500 yen including tax)

Regular Edition[CD only](KLF-10001/3,000 yen including tax)

[Contents]

CD *First press and regular edition

01 Overture -NEW KAWAII-

02 Welcome to the♡Fulpper!

03 Chasing after your bright future

04 Happy Chocolate

05 My cutest thing

06 RADIO GALAXY

07 Going!

08 Heart Roller Coaster

09 CO-individuality

10 NEW KAWAII

11 Pure in the World

12 Fluffy Summer!

13 Forever, Forever, Forever!

14 Kimikoi

15 BABY I LOVED

16 Super Happy Song – Is it okay to be this happy?

DVD

Type A: Bonus footage: Live digest & interview

Type B: Bonus video “FRUITS ZIPPER JAPAN TOUR 2023 -AUTUMN- The Parlor of FRUITS ZIPPER TOUR FINAL” Part 1

Type C: Bonus video “FRUITS ZIPPER JAPAN TOUR 2023 -AUTUMN- The Parlor of FRUITS ZIPPER TOUR FINAL” Part 2

[Stores that offer the benefit: Details]

・Amazon.co.jp

First press limited edition A-C / Regular edition: Mega jacket (each edition has a JK photo design)

・All Tower Records stores (including online stores/excluding some stores)

First limited edition A-C: “Karen Matsumoto A4 clear file”

Regular Edition: “2 Matsumoto Karen photos (2 randomly chosen from 5 types)”

・All HMV stores (including HMV&BOOKS Online/excluding some stores)

First press limited edition A-C: “Yui Sakurai A4 clear file”

Regular Edition: “2 Yui Sakurai photos (2 random photos from a total of 5)”

・TSUTAYA RECORDS (excluding some stores) / TSUTAYA Online Shopping

First limited edition A-C: “Hayase Noel A4 clear file”

Regular Edition: 2 Noel Hayase photos (2 randomly chosen from 5 types)

・Rakuten Books

First limited edition A-C: “Tsukiashi Amane A4 clear file”

Regular Edition: “Tsukiashi Amane 2 photos (2 randomly chosen from 5 types)”

・Seven Net Shopping

First limited edition A-C: “Nakagawa Ruka A4 clear file”

Regular Edition: “2 Nakagawa Ruka photos (2 random photos from a total of 5)”

・Joshin Diskpia (including Joshin web shop)

First limited edition A-C: “Chinzei Suzuka A4 clear file”

Regular Edition: “Two Chinzei Suzuka photos (2 random photos from a total of 5)”

・Sony Music Shop

First limited edition A-C: “Manaka Mana A4 clear file”

Regular Edition: “2 Manaka Mana photos (2 randomly chosen from 5 types)”

・Common benefits for all participating stores

First press limited edition A-C: “Group artist photo A4 clear file”

Regular Edition: “2 group artist photos (2 random photos from a total of 5)”

*The offer will end when stock runs out at each store.

・List of supporting stores

https://fruitszipper.asobisystem.com/news/detail/24348

To book please go to:

https://lnk.to/NEW_KAWAII_CD

April 6, 2024 Kameido Clock

April 9, 2024 Koshigaya Lake Town kaze

April 10, 2024, somewhere in Kanto

Event details and participating members will be announced in due course.

Display period: Saturday, April 6, 2024 to Friday, April 12, 2024

Location: Cat Street, Ura-Harajuku area

FRUITS ZIPPER -NEW KAWAII- POP UP STORE

Event period: Friday, April 5th to Sunday, April 14th, 2024

Opening hours: Weekdays 12:00-18:00 / Holidays 11:00-18:00

Venue: AF GALLERY (3-21-8 Jingumae, Shibuya-ku, Tokyo)

FRUITS ZIPPER 2nd ANNIVERSARY Super Happy Live ~NEW KAWAII~

Date: Saturday, May 18th and Sunday, May 19th, 2024

Venue: Nippon Budokan

DAY01: Saturday, May 18th, Doors open at 15:30, Performance begins at 17:00

DAY02: May 19th (Sun) Doors open at 15:00, performance begins at 16:30

ticket:

Reserved arena seat (includes merchandise) ¥20,000 (tax included) *FRUITS ZIPPER FC only *Up to 2 tickets per application

Reserved seating (including merchandise) ¥13,000 (tax included) *Up to two tickets per application

Reserved seats: ￥9,000 (tax included) *Up to 4 tickets per application

●Arena reserved seat (with goods): Original design ticket with FRUITS ZIPPER OFFICIAL FANLIGHT planned

*Arena reserved seat tickets do not guarantee a good seat.

● Reserved seating (with merchandise): Includes FRUITS ZIPPER OFFICIAL FANLIGHT

Fastest ticket sales:https://w.pia.jp/t/fruitszipper-budokan/

*Charges apply for those 6 years of age and older. However, if a seat is required, one ticket is required per person, even if they are 5 years old or younger.

In addition, if a child under the age of 5 does not require a seat, only one child per parent may watch the movie on their lap.

*Resale or transfer is not permitted. You may be asked to show identification on the day.

*Your baggage may be inspected upon entry.

*Bringing and using any light-emitting objects other than the penlights designated for the performance is prohibited.

Planning and production: KAWAII LAB. / Asobisystem Co., Ltd.

Inquiries: HOT STUFF PROMOTION 050-5211-6077 https://www.red-hot.ne.jp/

＜FRUITS ZIPPER Profile＞

A new project by Asobisystem to promote Japanese idol culture to the world

A new idol group born from “KAWAII LAB.”

The group’s producer is Misa Kimura, who was formerly the leader of Musubizm and is now a model and talent, and is the general producer of “KAWAII LAB.” The group’s name is a combination of FRUIT, which means “to bear fruit,” and ZIP, which means “to give energy.” The name FRUITS ZIPPER is a combination of FRUIT, which means “to bear fruit,” and ZIP, which means “to give energy.”

With the concept of “From Harajuku to the world,” the brand will spread “NEW KAWAII” from Harajuku, a fashion town that is a birthplace of diverse culture and a gathering of unique personalities.

FRUITS ZIPPER Official site:https://fruitszipper.asobisystem.com/

X (Twitter):https://twitter.com/fruits_zipper

Instagram:https://instagram.com/fruits_zipper

YouTube:https://www.youtube.com/@fruitszipper3040

TikTok:https://vt.tiktok.com/ZSen7dJAT/

Facebook:https://www.facebook.com/FRUITSZIPPER/

KAWAII LAB. Fanclub:https://kawaiilab.asobisystem.com/