On December 28, 2023, Asobisystem Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Nakagawa Yusuke; hereinafter, “the Company”) established a joint venture company, YOAKE entertainment Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Yajima Kenji; hereinafter, “TWIN PLANET”), W TOKYO Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Murakami Noriyoshi; hereinafter, “W TOKYO”), Y&N Brothers Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Akimoto Shinsuke), and Office Nove Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; Representative Director: Akimoto Shinsuke).
“YOAKE entertainment” will be headed by Yasushi Akimoto as general producer, with Sota Watanabe, founder of Japan’s first public blockchain, “Astar Network,” and representatives from each company appointed as directors, and will launch a global entertainment project utilizing Web3 technology.
Two projects were announced at the 39th Tokyo Girls Collection 2024 AUTUMN/WINTER held today.
■”MEN’S YOAKE AUDITION 2024″ to be held by “Asobe System x Twin Planet x Tokyo Girls Collection Global Artist Project Produced by Yasushi Akimoto” Applications open from Saturday, September 7th!
Those who pass the audition will make their debut at the 40th Tokyo Girls Collection 2025 SPRING/SUMMER, scheduled to be held in March 2025!
“MEN’S YOAKE AUDITION 2024” is a next-generation men’s group audition produced by Yasushi Akimoto, who has produced many groups and made many achievements in the entertainment industry, and continues to be active at the forefront of the industry. It will be launched as a global entertainment project utilizing Web3 technology.
Management will be handled by our company and Twin Planet, leading their global activities. W TOKYO will utilize the know-how and network cultivated through the Tokyo Girls Collection to provide a platform where men’s groups can thrive.
This project uses blockchain technology “Soneium”. It aims to deliver the charm of Japanese entertainment to the world and create an innovative experience using Web3 technology. By providing a new approach to the relationship between fans and boys’ groups, we aim to build a fandom app that allows fans around the world to support boys’ groups across regional and language barriers, and to establish a token ecosystem in which fan activities (listening to songs, purchasing goods, participating in events, etc.) are directly linked to boys’ groups. In addition, we will develop and promote content in global languages, creating an environment in which anyone around the world can participate in the idol economic sphere.
By bringing together companies that continue to be active at the forefront of the entertainment industry, we aim to build a new entertainment business model that utilizes Web3 technology and to nurture artists who can be active in the global market.
*The blockchain “Soneium” is an Ethereum Layer 2 blockchain developed by Sony Block Solutions Labs Pte Ltd, a joint venture between Sony Group Corporation (hereinafter “Sony”) and Startale Labs Pte Ltd (hereinafter “Startale”), whose CEO is Web3 entrepreneur Sota Watanabe, a director of YOAKE entertainment.
Application period: Saturday, September 7, 2024 to Thursday, October 31, 2024
Eligible applicants: Men aged between 13 and 24 (those under 24 as of September 7, 2024)
・No nationality restrictions (but applicants must have a resident status in Japan)
・No experience required
・Those who are not affiliated with a specific talent agency
・Those who can participate in the second and subsequent rounds of judging
・Those who have a unique and strong personality, such as singing, dancing, or playing an instrument, are very welcome.
How to apply: Audition official website (Enter at https://yoake-entertainment-audition.com/
*Details will be announced on the official website from time to time.
■~Japan’s largest idol and fashion festival~ “IDOL RUNWAY COLLECTION 2025 Supported by TGC” will be held at the National Yoyogi Stadium First Gymnasium on Sunday, March 2, 2025!
“IDOL RUNWAY COLLECTION Supported by TGC” (hereinafter referred to as “IDOL RUNWAY COLLECTION”) is a fashion festival that combines idols and fashion, where idols take center stage, promoting the various charms of Japanese idols, who are renowned for their high level of fashion and strong support from both the opposite sex and the same sex, not just domestically but also to the world, and further expanding their field of activity.
This event, which was held for the first time in August 2023, featured more than 30 idol groups and captivated visitors with its stage performance that made use of the dual roles of idol and fashion model, attracting attention as a new-age girls’ event.
The second “IDOL RUNWAY COLLECTION 2025 Supported by TGC” will be held since 2023. It will be organized by “YOAKE entertainment” and will evolve into the largest idol and fashion festival in Japan, with an upgraded venue size and content. It has been decided that the event will be held at the National Yoyogi Stadium First Gymnasium on Sunday, March 2, 2025!
The dream collaboration between idols and TGC will come true, bringing to you a stage unique to the “IDOL RUNWAY COLLECTION”!
Official website:https://idolrunwaycollection.jp/
■About “YOAKE entertainment”
YOAKE entertainment uses blockchain technology to provide an innovative method to fundamentally change the relationship between fans and idols, enabling fans from all over the world to support idol groups across regions and language barriers. In addition to purchasing tokens on a cryptocurrency exchange, we aim to establish an ecosystem in which activities that support and cheer on idol groups (listening to songs, purchasing CDs and goods, participating in events, posting UGC content, participating in campaigns, etc.) directly lead to token acquisition. In addition, we will develop and promote content in multiple languages so that anyone around the world can easily participate in the token economy.
In the future, we aim to introduce an ecosystem for existing idol groups and expand the global entertainment economy using tokens.
＜YOAKE entertainment Co., Ltd. Company Profile＞
Company name: YOAKE entertainment Co., Ltd.
Location: 5-46-1 Jingumae, Shibuya-ku, Tokyo
Representative: Masayuki Fukuyama, CEO (Director of TWIN PLANET Co., Ltd.)
Director: Yusuke Nakagawa (CEO of Asobisystem Co., Ltd.)
Director Kenji Yajima (CEO of TWIN PLANET Co., Ltd.)
Director: Noriyoshi Murakami (CEO of W TOKYO Co., Ltd.)
Director: Shinsuke Akimoto (CEO of Y&N Brothers Co., Ltd.)
Director Sota Watanabe (CEO at Startale)
Business details: Planning, production and development of entertainment content
Official site:https://yoake-entertainment.jp/
“Rather than creating a trend, we want to create culture. We want to spread more ‘fun’ in this day and age.”
A cultural production company that represents artists who are driving Japanese pop culture, such as Kyary Pamyu Pamyu, Yasutaka Nakata, and Sebastian Masuda. Based in Harajuku, the company operates a wide range of businesses both domestically and internationally, including management of artists, models, actors, and creators, planning and production of various events such as music festivals and fashion events, media management, store management, regional revitalization projects, and inbound/outbound projects.
Representative: Representative Director Yusuke Nakagawa
Head Office: 3-21-8 Jingumae, Shibuya-ku, Tokyo ASOBIFACTORY
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