SBI VC Trade Co., Ltd. (Headquarters: Minato-ku, Tokyo, Representative Director: Tomohiko Kondo, hereinafter: SBI VC Trade), Asobi System Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Yusuke Nakagawa, hereinafter referred to as Asobi System), Social Marketing Co., Ltd. (Headquarters: Bunkyo-ku, Tokyo, Representative Director: Kazuaki Aihara, hereinafter referred to as Social Marketing) has recently concluded a basic agreement regarding collaboration in the Web3 area, and we are pleased to announce that as the first initiative, we will begin an NFT gift campaign for the talent “FRUITS ZIPPER” belonging to Asobi System.
This initiative aims to provide a new entertainment experience through Web3 technology by utilizing the SBI Web3 Wallet provided by SBI VC Trade.
Background and purpose of collaboration
Under the slogan “Crypto assets are also SBI,” SBI VC Trade leverages the comprehensive strengths of the SBI Group, one of the largest internet comprehensive financial groups in Japan, to provide a full lineup of crypto asset trading services. “SBI Web3 Wallet”, which contributes to the expansion of the Web3/NFT field, provides an all-in-one service from the buying and selling of crypto assets to the buying and selling and storage of NFTs, and is an innovative service and service based on the “customer-centricity” advocated by the SBI Group. We are creating business.
Asobi System has artists and creators who are leading Japanese pop culture, such as Kyary Pamyu Pamyu, Yasutaka Nakata, Sebastian Masuda, and New Gakko no Leaders, and delivers Japan’s proud MADE IN JAPAN content to the world through various projects. I’m doing it.
As an AI marketing company, Social Marketing leads services and brands to success with comprehensive marketing support centered on the use of SNS. We provide consistent support from strategy formulation to implementation for consulting, operational agency/support services, and advertising agency services, and promote projects.
Through the partnership between the three companies, we aim to sell NFTs of talents using SBI VC Trade’s SBI Web3 wallet and provide new entertainment experiences using Web3 technology, as well as to sell talents that are affiliated with Asobi System and entertainment planned and produced by Asobi System. Regarding content, we will pursue the possibility of new value propositions in the Web3 domain.
Main contents of the basic agreement
1. Consideration and discussion of NFT sales using SBI Web3 Wallet provided by SBI VC Trade
Using the SBI Web3 Wallet provided by SBI VC Trade, we will consider and discuss NFT sales of talents belonging to Asobi System. Through this, we aim to provide a new entertainment experience that utilizes Web3 technology.
2. Consideration and discussion regarding new business creation in the entertainment field and Web3 field
Through the collaboration of the three companies, we will pursue the possibility of new value propositions in the Web 3 domain of Asobi System’s affiliated talents and entertainment content planned and produced by Asobi System.
Campaign overview
[NFT present campaign]
As part of the “SBI Web3 Wallet x FRUITS ZIPPER Campaign,” those who complete the SBI Web3 Wallet account opening and deposit will receive a FRUITS ZIPPER NFT as a gift.
1. Bonus details
・Type A: Portrait
Each member (7 types), all (1 type)
・Class B: Live photo
Each member (7 types), All members (1 type), Each member rare version (7 types), All members rare version (1 type)
2. Details
Please check the special website
https://www.sbivc.co.jp/fruitszipper/
[X Campaign]
To commemorate the “SBI Web3 Wallet × FRUITS ZIPPER Campaign”, we will also hold a campaign on the SBI VC Trade official X account at the same time.
1. Conditions of participation
・Follow SBI VC Trade official X account
・Enter the necessary information in the form in the target post of SBI VC Trade Official X Account
・Repost the target post of SBI VC Trade official X account
2. Gift
FRUITS ZIPPER Signed colored paper
3. Number of winners
3 people (Winning results will be returned after the bonus is shipped.)
4. Period
Wednesday, December 11, 2024 – Wednesday, December 25, 2025
5. Details
Please check the post of SBI VC Trade official X account (@sbivc_official)
■About FRUITS ZIPPER
FRUITS ZIPPER is an idol group born from “KAWAII LAB.”, a project run by Asobi System that disseminates Japanese idol culture to the world.
The group’s producer is Misa Kimura, who previously worked as an idol as the leader of Musubizm, and is now the general producer of KAWAII LAB., as well as a model and talent. The group name, FRUITS ZIPPER, is a combination of FRUIT, which means to bear fruit, and ZIP, which means to give energy.
Based on the concept of “From Harajuku to the world,” we will be disseminating “NEW KAWAII” from “Harajuku,” a fashion town where diverse culture and individuality gather.
Representative comment
SBI VC Trade Co., Ltd. Representative Director: Tomohiko Kondo
As the crypto asset market is booming, we are focusing not only on crypto asset investment, but also on initiatives that utilize blockchain and Web3 technology, and we are pleased to be able to work with Asobi System and its artists this time. I’m happy. We hope to continue accelerating efforts between different industries.
Asobi System Co., Ltd. Representative Director: Yusuke Nakagawa
We are very happy that through this collaboration, we will be able to widely deliver unique artists and creators and a variety of content by fusing Web3 technology and entertainment. We hope that this initiative will be an opportunity to open up new possibilities in entertainment.
Social Marketing Co., Ltd. Representative Director: Kazuaki Aihara
We are very honored to be able to participate in this project through the collaboration between SBI VC Trade, which has world-class attractive resources, and Asobi System. We will support new challenges in the Web3 area and work hard to promote projects that make the most of the strengths of both companies. We hope that this collaboration will contribute to the development of next-generation entertainment.
■About SBI VC Trade Co., Ltd.
Under the slogan “Crypto assets are also SBI,” SBI VC Trade leverages the comprehensive strengths of the SBI Group, one of the largest internet comprehensive financial groups in Japan, to provide a full lineup of crypto asset trading services. As a crypto asset exchange operator and a Type 1 Financial Instruments Business Operator, we have a high security system, and we aim to develop crypto asset management services and services for corporations that go beyond buying and selling crypto assets, and also aim to start handling stable coins. We will create innovative services and businesses based on “centeredness.”
Official website:https://www.sbivc.co.jp/
Official X:https://x.com/sbivc_official
■About Asobi System Co., Ltd.
“Creating a culture rather than creating a boom. More of the “Asobi” that should be disseminated in this era. ”
A cultural production company with artists who are leading Japanese pop culture, such as Kyary Pamyu Pamyu, Yasutaka Nakata, and Sebastian Masuda. Based in Harajuku, he engages in a wide range of activities both domestically and internationally, including managing artists/models/actors/creators, planning and producing various events such as music festivals and fashion events, media management, store business, regional revitalization business, and inbound business.
Official website:https://asobisystem.com/
■About Social Marketing Co., Ltd.
Social Marketing is an AI marketing company that provides comprehensive marketing support centered on the use of SNS, as well as the development and operation of the Poi-Katsu app “Soshama.” In marketing support, we utilize AI to provide solution development, consulting, operational agency/support services, and advertising agency services, providing consistent support from strategy formulation to execution. In the area of app development and operation, we have opened up a new world of poi-katsu x oshi-katsu, and achieved the highest level of point acquisition efficiency with the step count function. Expand your user community base and deliver innovative experiences for both businesses and users.
Official website:https://social-marketing.io/
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