The special collaboration event between NY sushi restaurant "SUSHIDELIC" and "HOUSE OF SUNTORY" is a great success! Discover new charms of Japanese food and sake culture by pairing "SUSHI" and "SPIRITS"

A special collaboration event with Suntory’s Japanese whiskey and spirit brand “House of Suntory” at the SUSHIDELIC NY, a sushi restaurant in New York, USA, which provides immersive food experiences that combine colorful art and sushi It was held on Thursday, 9th.

“SUSHIDELIC” opened in the New York Soho area in June 2023 as a sushi restaurant updated from a new perspective by creative direction by artist Masuda Sebastian, an artist who produces works with a unique color sense.

In this collaboration with “House of Suntory”, three “spirits” made using the technology and materials cultivated in Japan are featured. Japanese whiskey blended with raw sake of “Hakushu”, “Yamazaki” and “Chita”“TOKI”Japanese craft uucca made of 100 % domestic rice“HAKU (white)”Japanese craft gin using six kinds of Japanese materials created by the four seasons in Japan“Roku (6)”We offered a pairing course that allows you to enjoy the original cocktails made with and creative Japanese food centered on “SUSHI” of “SUSHIDELIC”.

The course “PURE IMAGINATION” provided this time is a macarons slider that looks like a hamburger, “ROKU (6)”, which is compatible with appetizers, with cherry blossoms and gold powder, and starts with gorgeous appearance and flavor. For traditional Japanese foods such as sashimi and skewered Japanese food, a traditional Suntory highball is “TOKI”. Enjoy the scent of the attached grapefruit and the atomizer of the toast coconut “TOKI”. The main sushi is to combine the highball of “HAKU (white)”, which is a raw material like Shari, and add gully on the way while feeling the purity of white rice.

It was an opportunity for customers to find new ways of enjoying Japanese food and sake culture through the introduction of cocktails by Suntory Global Spirits, the production added to the cocktail at the table, and the interaction with the chef.

In the future, SUSHIDELIC will continue to plan a collaboration that transmits the appeal of Japanese food culture and sake culture through collaboration with companies and brands in various industries in Japan.

■ About SUSHIDELIC

The most popular Japanese food in the United States and the “SUSHI”, which is already in a lifestyle, is a sushi restaurant updated from a new perspective by an artist, Sebastian Masuda, and in June 2023. Opened in the SOHO district of New York. In a psychedelic and iconic store as if you were lost in a different world, we offer a “immersive kawaii food experience” that looks, touches, eats, and eats at a restaurant.