“CITY POP TOKYO” will release the first song “Midnight Rhythm” on February 19, based on “AKANE”, which won the digital talent excavation audition.
“CITY POP TOKYO” is a WALLET and login infrastructure that uses a blockchain technology with Asobi Systems Co., Ltd. (Headquarters: Shibuya -ku, Tokyo; President and CEO: Yusuke Nakagawa, hereinafter referred to as Asobi System) to which a variety of artists and creators belong. This is an NFT project jointly operated by UPBOND Co., Ltd. (Headquarters: Shibuya -ku, Tokyo; Representative Director: Hayao Mizuoka, hereinafter UPBOND).
This project is a project to discover digital talents from 1984 types of NFTs sold by using the technology called NFT. We have been developing characters by posting. The first song “MIDNIGHT RHYTHM” will be released on February 19, based on AKANE, which was selected as one of the final winners from five finalists who have achieved good results during the training period.
For the release, we are also planning to hold an SNS campaign using songs with the short ver.
“Midnight Rhythm” Official Music Video Short Ver.https://youtu.be/keu-exlnh94
Release information
February 19, 2025 (Wednesday) distribution release
City pop Tokyo feat.akane
“Midnight Rhythm”
(Lyrics and composition CITY POP TOKYO)
Vocal AKANE
An audition to select NFT talents from 1984 characters, and the character was selected as five finalists and won. Debuted as the first digital talent for CITY POP TOKYO.
The song is based on the city’s 1980s 90’s music genre, City Pop, which was the origin of the project name “CITY POP TOKYO”. There are many overseas users in the project community, and the rust part of the Japanese lyrics uses catchy phrases that are easy to sing in various countries in English.
■ “Midnight Rhythm” Official Music Video Link
Official Music Video Short Ver.https://youtu.be/keu-exlnh94
Official Music Video: https: //youtu.be/4a8xxj0nsys (2/19 0:00 released)
■ Character design
Illustrator Natsumi Sato
With a pop color full of 90’s, “a girl with a tongue” is sending the “Peloringirl” series with a motif.
Not only advertising illustrations, but also collaborations with apparel brands, artist jackets, goods design, and animation MVs are working widely.
Twitter:https://twitter.com/peloringirl
Instagram:https://www.instagram.com/peloringirl/
SNS campaign details
We will hold an SNS campaign to match the song release. The following is an overview, so please check the contents of the website and the official SNS account on the day of the song release on February 19 for details.
■ MV link posting campaign in X
If you post the OFFICIAL MUSIC VIDEO link of the song “Midnight Rhythm” along with the specified hashtag in X, you will receive a 10,000 yen JPYC Prepaid by lottery from the participants.
1st place 5,000 yen equivalent to JPYC Prepaid x 1 person
2nd place 3,000 yen equivalent to JPYC PREPAID x 1 person
3rd place 2,000 yen equivalent to JPYC Prepaid x 1 person
■ Video posting campaign
If you post a song of “Midnight Rhythm” with the specified hashtag on the target platform, you will receive JPYC Prepaid and original goods for 40,000 yen by lottery from the participants. The application form will be released at a later date.
Target platform: tiktok, Instagram
1st place 20,000 yen equivalent to JPYC Prepaid + City Pop TOKYO goods x 1 person
JPYC PREPAID + CITY POP TOKYO goods x 1 person
3rd place 5,000 yen equivalent to JPYC Prepaid + City Pop TOKYO goods x 2 people
* JPYC PREPAID is a service that allows the digital currency “JPYC” to be used in V Prika and Giftee Box. The received JPYC Prepaid is replaced with various electronic gift vouchers and can be used. (https://blog.jpyc.jp/jpyc-to-vprecafgift)
■ Campaign participation award
For those who participated in the campaign, you can download “Natsumi Sato’s newly illustrated original illustration”, which is gathered by the five finalists remaining at the CITY POP TOKYO audition.
About city pop Tokyo
“CITY POP TOKYO” has released original characters as 1984 NFT as the motif of the Japanese music genre “CITY POP”, which is extremely popular among overseas and Z generation. The characters are fashionable fashion and makeup that represent each era, such as “GAL”, “SHOWA” and “REIWA”. The NFTs to be sold are sold out, and after the training using X (formerly Twitter) and the NFT talent audition “MetAVERSE’S GOT TALENT”, it will be registered as a talent of the Asobi system in the future, and started talent activities aimed at advertising and release songs. I will do it. Community members can participate in questionnaires and audition voting during music production, and both can foster talent.
▼ Link related to City Pop Tokyo
Website:https://www.city-pop.tokyo/
Link tree:https://linktr.ee/citypoptokyo
Corporate information
Asobi System Co., Ltd.
“Creating a culture rather than making a boom. More“ Asobi ”that should be sent in the present era. “
Culture production with artists who lead Japanese pop culture, such as Kyary Pamyu Pamyu, Yasutaka Nakata, and Sebastian Masuda. It will be widely developed in Japan and overseas based in Harajuku, including artists / model / actor / creator management, music festivals and fashion events, such as planning and production of various events, media management, store business, regional revitalization business, and inbound business.
Representative: Yusuke Nakagawa, Representative Director
Headquarters: 3-21-8 Jingumae, Shibuya-ku, Tokyo Asobifactory
Upbond Co., Ltd.
We aim to realize a personal sovereignty -log platform that provides full control of life logs to individuals, with the mission of “closing society with individual power.” The main services provide a personal sovereign login base “Login3.0” that solves issues related to corporate IDs, and “Upbond Wallet”, a web3 wallet that realizes personal sovereignty rogue use.
Representative: Hayao Mizuoka
Location: 6-31-15 Jingumae, Shibuya-ku, Tokyo
(Tagstotranslate) NFT (T) Web3
