Former AAA and talent Chiaki Ito and Yuki Kinoshita, a parenting influencer with over 1.5 million social media followers, held the event “Fem+” at Tokyo Big Sight on Saturday, October 19th. I appeared on a talk show on the theme of “The future of femtech, where men also step forward together”.
Chiaki Ito, who obtained the Femtech Association Certification Level 2 two years ago, says, “Compared to two or three years ago, there are more men who are very interested in me and want to get close to me. “In the past few years, I have been going to various companies to talk about femtech,” she said, revealing that she feels that men’s understanding of women’s unique concerns has changed.
Regarding sex education with her own children, Ito said, “I want to teach my 7-year-old son in straight words without being shy,” and Yuki Kinoshita also said, “It’s important to teach children the correct knowledge.” “It’s also the first step to protecting our children. My wife and I talk about menstruation in detail with our eldest son, who is in sixth grade,” he said, sharing how each parent and child should deal with it. The audience felt a sense of empathy as they talked about the importance of bonding and communication between parents and children.
When asked by the MC about “what he would like to work on in the future and what he would like to convey in order to take a step forward into femtech and femcare together,” Kinoshita replied, “If the decision-maker at a company is male, the importance of femtech may not be understood, and employees may “I hear that many proposals are not successful,” she continued, “Today’s students are also looking at the value of a company when looking for a job, based on whether they have menstrual leave, childcare leave, and sanitary products on hand. “I want companies that are working on this to step up their public relations activities even more,” he passionately said. Looking back on his time at AAA, Ito also said, “Back then, we were sometimes told to just put up with menstrual pain,” but it was important for both men and women to be close to others.
Ito also commented on her first appearance at a femtech event with a man, saying, “I think this is a really big step. It’s great to be able to laugh and talk with Mr. Kinoshita like I did today.” “I thought about this today, and I think that if everyone naturally included the topic of femtech in their conversations when talking to others, it would continue to expand in the future.” I talked about it.
〇Chiaki Ito Profile
In 2017, she graduated from the mixed performance group “AAA”. She started her solo career in 2018 and is currently active in various fields as an artist, model, and talent. In March 2022, she obtained the “Femtech Association Certification Level 2 (Certified Femtech Expert)” and is actively disseminating information about femtech.
〇Yuki Kinoshita Profile
Talent/Childcare influencer. The SNS, which disseminates parenting information with humor, has a total of over 1.5 million followers. His creativity and expressiveness, such as his child-rearing imitation videos, have earned him many fans among celebrities, actors, and others, and he has also appeared in dramas such as “Chiku-kyu Keiji” (NHK). Her books include “#ModeroChildcare” (Asuka Shinsha) and “The World’s Most Fun Childcare Ideas Encyclopedia” (KADOKAWA). Holds child counselor qualification.
■What is Femtech Tokyo?
An exhibition specializing in femtech and femcare. This exhibition features many products and services that support health issues unique to women, such as menstruation, fertility, pregnancy and postpartum care, and menopause.