Yarden, an apparel brand directed by PORIN (Awesome City Club), has launched a new project “in the yarden” that combines fashion and music.

Yarden, an apparel brand directed by PORIN, a member of Awesome City Club, a three-person band characterized by the harmonies created by twin male and female vocals, has launched a new project called “in the yarden,” which combines music and fashion. Masu.

In this project, up-and-coming artists will wear Yarden items and share their charm with music to the world.

The participating artists are Milk Talk, Soft Pine, Gyoshi, THE Tiba, and Yusuke Ohno, who are attracting attention in both music and fashion. Starting with Milk Talk’s performance on January 23, 2025, they will be uploaded on Instagram and YouTube. , will be released sequentially on TikTok.

Please take a look at the authentic Yarden world view and the moments where each artist’s individuality is woven together.

Participating artists

Milk Talk

https://www.instagram.com/milk.talk

Soft Pine

https://www.instagram.com/softpineeee

Gyoshi

https://www.instagram.com/gyoshi_desu_

THE Tiba

https://www.instagram.com/thetiva.band

Yusuke Ohno

https://www.instagram.com/yusukeohnofficial

About yarden

PORIN’s fashion project. yarden=yard+garden A garden that changes its appearance in an instant. Turn that moment into your clothes. A project by musician PORIN that transcends cultural boundaries. Debuted in 19SS with the concept of “clothing that enriches the daily lives of those who touch it, like a flowering tree wrapped in light and swaying in the wind.”

[Related links]
■Brand online store
https://yarden.jp/
■Instagram
https://www.instagram.com/yarden.jp/