From December 16th (Monday), the new product “Indigo Blue Rice Noodles” supervised by Chef Koji Fujiharu, who has a business alliance with Avex Healthcare Empower LLC, will be available at natural food supermarkets “Natural House” and Sales have started at JA Town.
Saitama Fukuko Co., Ltd. “Indigo Blue Rice Noodle” product page: http://saitamafukko.com/rice-noodle
・Stores available: Natural House Omotesando store, Yurakucho Itosia store, Shimokitazawa store, Atre Meguro store, Atre Kichijoji store, Funabashi Tobu store, Shizuoka Parche store, Kobe store, Grand Front Osaka store
・Online sales (JA Town):https://www.ja-town.com/shop/c/cG305/
■Characteristics of “Indigo Blue Rice Noodles”
・Rice flour noodles with a bright blue color and a raw noodle-like texture that go down easily.
・It is delicious both hot and cold, and can be used in all kinds of Japanese, Western, and Chinese noodle dishes.
・The ingredients are simply rice flour from Niigata Prefecture, corn starch (not genetically modified), and indigo powder (naturally grown).
・Contains no gluten (wheat) and 28 allergens.
・Not only does it contain preservatives and dyes, but it also does not contain alginate esters (food additives) derived from seaweed, which are often used in gluten-free noodles.
・Produced in a factory that has acquired organic JAS certification.
■About “Ai”
“Indigo Blue Rice Noodles” are delicious gluten-free noodles made by kneading plant “indigo” powder into rice flour produced in Niigata Prefecture. Indigo is a traditional dye that has been loved in Japan since ancient times, and is a plant that is sometimes used in Chinese medicine due to its antibacterial and antioxidant properties. In addition, the indigo dye (Japan Blue) is resistant to heat and sunlight, and is resistant to fading, so it maintains its bright color even after cooking.
■Contributing to society through food
Saitama Fukuko, the distributor of this product, is a Japan social farm that works to solve social issues with a focus on welfare and agriculture businesses. We carry out agricultural production in a sustainable manner through cooperation between agriculture and welfare, and we have decided to release this product because our customers agree with the philosophy of “caring food” advocated by Chef Koji Fujiharu. A portion of the sales of this product will be used to donate to support activities for “welfare and agriculture.”
Avex Healthcare Empower LLC will continue to support Chef Koji Fujiharu’s activities and contribute to people’s health and the creation of a better society through food.
◆Koji Fujiharu (reading: Koji Fujiharu) Profile
Owner and chef of the restaurant “EPICURE” in Motoazabu, Tokyo. Not only gourmets who are sensitive to trends, but also people with vegetarian/vegan principles, people with allergies, halal, and other dietary restrictions such as athletes and dieters gather around the same table and enjoy delicious food. It is gaining popularity as a futuristic (ideal) restaurant where you can enjoy He is one of the most popular chefs in Japan, with his show “Food that Connects Life” on “Gaia’s Dawn (TV Tokyo)” receiving a great response.
In August 2023, “ATELIER EPICURE FUJIHARU BUTTER -ŌRA-” will open, where you can purchase “FUJIHARU BUTTER” (pronounced: FUJIHARU BUTTER), a plant-based butter made using Japan’s first patented method, by weight. Grand opening of Fuji Haru Butter (Oura) in Oura Town, Gunma Prefecture.
・CARING FOOD official website:http://caring-food.com/
・Book: Kodansha ““Caring Food” Recipes that will change your body in 21 days”
◆“EPICURE” Overview
Store name: EPICURE
Address: Modern Form 1F, 2-1-17 Motoazabu, Minato-ku, Tokyo 106-0046
Lunch time: 11:30~ (last entry 12:30)
Dinner time: 18:00~ (Last entry 19:30)
Closed: Monday
https://res-reserve.com/ja/restaurants/epicure
◆What is Caring Food?
Based on the concept of “for everyone’s smiles”, it is a concept and style of food that is delicious and gentle on the body, regardless of people’s ideals, thoughts, or limitations. For people who need dietary restrictions due to allergies or illnesses, and for people who value veganism and other ideals. We want to help people solve their problems from the perspective of food. I want to care for people and the earth through food. With this in mind, “Caring Food” was born. Not only is it gentle on the body, but the taste is also very satisfying. “Caring food” is the best gourmet food that you can enjoy every day while taking care of your body and the earth. While aiming to “make everyone smile and feel joy without stress,” we also want to contribute to sustainability and SDG’s. “Caring Food” uses the potential of food to make people and the earth happy.
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