Yagitoa, a member of Aozora I Wanted to See (commonly known as Boku Ao) and the center for four consecutive releases since their debut single, sends out not beauty but hope with the slogan “I HOPE.” Appeared in a new brand commercial for the brand “KANEBO”. Broadcast will begin nationwide from January 9, 2025 (Thursday).
Yagi, who will be appearing in a commercial for the first time as a solo artist, boasts the best dance skills of the group and posts dance videos mainly on TikTok. The total number of views of the dance videos posted on social media so far has exceeded 22 million times, and not only the group’s fans but also the group’s fans have commented, “The dance is so cool,” “I was blown away,” and “It’s on a different level.” He has received praise from professionals and the media from all over.
Utilizing her natural dance skills, she attempted innovative choreography using mirrors in the commercial. With a strong gaze and fierce choreography that make it seem as if her personality has changed, she performs powerful, lively dances that transcend even her usual title of “idol.”
This commercial was created with the concept of depicting the courage, will, and hope that can be brought out through the use of makeup.In addition to Yagi, Sena Nakajima, Shara Rajma, and Mandy Sekiguchi also appear in this commercial, with a total of over 100 performers. The result is a magnificent video composed of
First of all, I would like to once again express my gratitude to Hitoshi Yagi for participating in this commercial.
The reason why we offered Ms. Yagi to perform this time was not only because of her wonderful dance skills, but also because of her strong “eye.” I discovered that there was an extraordinary moment in Mr. Yagi’s “eyes” that could be glimpsed when watching dance videos that have become a hot topic in music videos and TikTok, and the moment when the sudden change in his gaze and the movement of his body combined, I remember feeling something like the dazzling “light” that is the motif of this commercial. I believe that this is a message from her creator, and from a 17-year-old living in today’s era, that we are able to imprint this message on this film.
Copy: “We don’t sell eyeshadow.” So what exactly are you aiming for?
Thank you very much for your wonderful performance that answered that question.
I was happy to be able to use my love of dance to work on such a wonderful work.
My first time shooting a commercial alone. Although I was looking forward to it, I was also a little nervous, but the staff and the atmosphere on set were so warm that I was able to experience the joy of dancing freely while filming. I have definitely gotten better at using mirrors! !
When I saw the completed commercial, I felt like I was given courage. I felt that through cosmetics, they are affirming that we can be ourselves and giving us hope as we live in the future.
I hope that my presence in the video will be of some help to those who watch this commercial.
Thank you very much.
Yagi Toa: Born May 1, 2007. Born in Tokyo. Type A. A member of the 23-member female group Boku Shi Wanted Aozora (commonly known as Boku Ao), who debuted on August 30, 2023 with the song “Thinking about Aozora” as Nogizaka46’s official rival. He has been the center for four consecutive albums since his debut single. His dancing skills have become a hot topic, especially on TikTok, and the dance videos he has posted on SNS have been viewed more than 22 million times, and he has received high praise from dancers around the world.
■CM overview
CM title: “I HOPE. Hope”
Broadcast date: January 9, 2025
Broadcast area: Nationwide
Cast: Sena Nakajima (model), Shararajima (model/writer), Hitoshi Yagi (artist)
Sekiguchi Mandy (Performer)
Music: “Lips, speak passionately about you” / Chorus: Tokyo Boys and Girls Choir, Ai Mixed Chorus
URL:http://youtube.com/watch?v=9mY9HVtMZf0
[The blue sky I wanted to see]
Aozora I Wanted to See (commonly known as Boku Ao) is a 23-member group that debuted as Nogizaka46’s official rivals with “Thinking about Aozora” on August 30, 2023. At the end of 2023, they won the Newcomer Award at the 65th Shining! Japan Record Awards, and their 2nd single, “Sodakutate”, released on January 31, 2024, introduced the first selection system and became a hot topic. Their 3rd single “Spare no Nai Koi” was released on August 7th. The group is currently gaining momentum, with their 4th single “Sukisugite Up and down” released on November 13th recording their highest first week sales on the Billboard JAPAN weekly single sales chart “Top Singles Sales”. . Their 5th single will be released on March 19, 2025, and their first national tour as a group will be held in 6 locations nationwide starting March 22.
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