Avex Live Creative Inc. and Modern Sky, one of China’s largest entertainment companies, will hold China’s largest music festival, “Strawberry Music Festival,” for the first time in Japan.

Avex Live Creative Inc. (Head office: Minato-ku, Tokyo; President and CEO: Akito Yamanaka; hereafter referred to as ALC) and BEIJING MODERNSKY ENTERTAINMENT CO., LTD. (Head office: Beijing, China; Founder & CEO: Shen Li Hui; hereafter referred to as Modern Sky) have decided to hold the Strawberry Music Festival for the first time in Japan.
ALC has entered into a long-term partnership with Modern Sky.
The two companies will hold the Strawberry Music Festival, China’s largest music festival IP founded and hosted by Modern Sky, for the first time in Japan in 2025.

Through the Strawberry Music Festival, we will provide a new musical experience for fans in both Japan and China, as well as throughout Asia.
Details of the Strawberry Music Festival in TOKYO will be announced as soon as they are decided.

About Modern Sky
Founded in 1997, Modern Sky is China’s leading original music label, highly regarded music and lifestyle operator and influential youth culture company. The company has brands covering many areas including music publishing, artist agency, live/concert, venue, recording & production, media, film & art, product design, retail & commercial space, etc. Modern Sky has established a 360° and three-dimensional “music + lifestyle” operating model in China’s music industry, grasping the future direction with keen senses and new thinking, and is committed to influencing youth culture and creating a good environment for the development of original music.

What is Strawberry Music Festival?
As an important IP of Modern Sky, the first Strawberry Music Festival was born in 2009 at Beijing Tongzhou Canal Park. Since then, by May 2024, Modern Sky has covered 47 cities in China and held a total of 149 Strawberry Music Festivals. More than 6,100 artists have performed on the Strawberry Music Festival stage, attracting more than 7.5 million spectators. The total number of views of related topics on social media has exceeded 6 billion. After 15 years of honing, Strawberry Music Festival has grown into a frequently held music festival brand that attracts attention from around the world and has become an important part of the lifestyle scene that modern young people desire.