[GENIC]Appointed as new character for cosmetics brand “3650”!

The seven-member dance and vocal group “GENIC” has been chosen as the new mascot for the popular cosmetics brand “3650”.

“3650” is an innovative cosmetics brand that offers ideas for expressing yourself regardless of gender or personal color.
The song “LifE!!”, which is used as the commercial song, was produced in response to this concept, with lyrics written by member Atsuki Masuko and themed around “make-up”.
The music video was created with the theme “Be yourself and have fun every day!” and has a reputation for making people feel excited and energized just by watching it, with over 1.3 million views on YouTube already.
The chorus of the music video bursts with GENIC’s colorful charm, which perfectly matches the theme of “3650,” which is “to make 365 days 10 times more fun with makeup,” and the video has also been used as a commercial for the brand.

3650×GENIC / “LifE!!” 15 seconds[3650 Official]Eyeliner & Mascara


3650×GENIC / “LifE!!” 30 seconds[3650 Official]Eyeliner & Mascara


3650×GENIC / “LifE!!” Making of Video[3650 Official]Eyeliner & Mascara


A brand representative for 3650 said about the hiring of GENIC, “The character of GENIC, a new generation dance and vocal group that is attractive for its unique diversity and striking unity, is highly compatible with the concept of 3650, which focuses on individuality and diversity, “Let’s enjoy a new you every day with a step-up in makeup,” so we decided to hire them.”

From autumn through winter, a campaign is planned in which the number of drugstores offering the collaboration between 3650 and GENIC will gradually increase each week.
Take this opportunity to try out the 3650 mascara and eyeliner, which are also used by the members of GENIC, and with their high functionality and wide range of colors, you can enjoy a variety of makeup looks to suit the season, trends, and your mood.

・3650 ✕ GENIC Special Website:https://3650.day/genic/
・3650 Official Instagram:https://www.instagram.com/3650.jp/
・3650 Official Twitter: https://x.com/3650cosme_

[GENIC Profile]
A seven-member dance and vocal group formed on November 1, 2019.
They made their CD debut on May 27, 2020 after going through the a-genic PROJECT, a new group development project that inherits avex’s DNA.
Despite debuting during the COVID-19 pandemic, the band has steadily released new music and toured.
In spring 2024, they released their third album “N_G” and held their fifth national tour “GENIC LIVE TOUR 2024 N_G”, which attracted about 10,000 people. The final performance at Toyosu PIT was a sold-out performance, completing the tour.
Starting in September, they will hold the nationwide tour “GENIC LIVE TOUR 2024 -if-“, with 7 performances in 7 cities at their largest venues to date.
Official website:https://avex.jp/genic/
Instagram:https://www.instagram.com/genic_staff/?hl=ja
X:https://x.com/genic_staff


[GENIC member comments]
Sho Amemiya
“I enjoy using makeup on a regular basis, and it gives me confidence. The wide range of colors available in 3650 and its ease of use will make every day more enjoyable.”

Nishizawa Akira
“Thank you for choosing me as the advertising character for 3650.
It’s up to you how you color the canvas that is your face, which is a unique piece of art.
There is no right answer. Add some makeup to your life and enjoy it in your own way!”

Atsuki Masuko
“I feel like makeup is the first step towards a fun future. It changes the scenery you see as you encounter a new you, so try different kinds of makeup 365 days a year, gather up happiness, and experience the good and the bad.
The lyrics were written with the theme of “makeup.” Make sure to play Life!! while you’re putting on your makeup.”

Kanaya Mari
“I’m really happy to be appearing in an advertisement for 3650, which I’ve been using for a long time!
For the shoot, I used a trendy white eyeliner and a clear black mascara that gives you volume and curl with just one stroke. It’s very easy to use, so I highly recommend it!

Yuri Ui
“The key to my makeup is my eyelashes, and by applying a generous amount of 3650 mascara and creating clumps, I can create wide, full-looking eyelashes! There are a wide variety of colors, so it’s fun to add color to my daily makeup. I’m really happy to be involved with 3650!”

Ryuuki Koike
“Now that makeup has transcended the boundaries of gender and age, I’m very happy to be able to support everyone’s colorful Life!! through 3650. Have fun!”

Mao Nishimoto
“I tried out the burgundy eyeliner from 3650 for the shoot, and it was easy to draw a beautiful line. It gave me a unique look and I felt like I had discovered a new side of myself. It was exciting.”