A GU web commercial featuring Kanaya Mariko of GENIC, a seven-member dance and vocal group made up of both men and women, was released on GU’s official YouTube channel on the 17th.
Since its release, it has been a hot topic online, with comments such as “It’s so cute and beautiful” and “I can watch it over and over again.”
The opportunity for her to appear in this web commercial came as part of the “GU MANIA LEADER AUDITION,” a popular information variety show currently being broadcast on Abema that ran for about two months. The audition was to select one leader for GU’s official fan community, “GU MANIA,” from among 12 finalists.
Kanaya won the fierce competition at the audition and was selected as the leader. She plans to spread the word about the appeal of the products and the fun of fashion.
Kanaya debuted in 2020 as a member of the seven-member dance and vocal group GENIC. With their charming smile and outstanding dance skills, they gained popularity and held their fifth national tour, “GENIC LIVE TOUR 2024 N_G,” to promote their third album, “N_G,” released in spring 2024, attracting approximately 10,000 people.
Starting in September of this year, they are embarking on their nationwide tour “GENIC LIVE TOUR 2024 -if-“, with 7 performances in 7 cities at their largest venues to date, and are currently an artist to watch.
Kanaya has also been praised for her outstanding style, and was chosen as Miss World Japan in 2020.
The web commercial shows Kanaya wearing GU’s new product, Barrel Leg Jeans, cheerfully enjoying everyday life with her friends.
The making-of video for this web commercial was released on the 9th in “High Teen Bible.” In an interview before filming, Kanaya said, “I’m excited! This is my first time filming a web commercial. I hope I can come up with a performance or expression that will make people think, “These clothes are cute!””
In the dance scene under the blue sky, she performed stylish and dynamic dance moves with the dancers. In addition, we shot a variety of scenes, including a meeting with friends, modeling in the studio, and narration.
After the shoot was over, Kanaya looked pleased and expressed his gratitude and happiness to be able to take part in the project, saying, “First of all, I am really happy and grateful that I was able to pass the audition, become a GU MANIA LEADER, and get to work with GU. I hope that through this web commercial people can feel that GU’s clothes are truly attractive, and that they have many thoughtful pieces that are made with the wearer in mind.”
Viewers who have watched this web commercial have sent in a wealth of praise, with comments such as, “It’s so wonderful and her charm really comes through!”, “Marian’s smile is so cute and it was a wonderful web commercial that made me want to copy the outfit”, “Marian is so charming that I found myself watching it over and over again”, and “She’s so cute and beautiful.”
What kind of performance will Kanaya show us as the leader of “GU MANIA” from now on?
We can’t take our eyes off her future activities.
《GU MANIA LEADER AUDITION Special Site》
https://www.gu-global.com/jp/ja/feature/contents/gu-mania-leader/8/women
《Kanaya Mariko (GENIC) SNS information》
・X:https://x.com/M_annu_1231
・Instagram:https://www.instagram.com/mariannu_official/
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