Avex USA makes strategic investment in US management company S10 Entertainment, enters global artist management business, aims to accelerate overseas expansion of Japanese artists

Avex USA Inc. (Headquarters: California, USA, President & CEO: Naoki Nagata, hereinafter referred to as AUI) is an American management company, S10 Entertainment (Headquarters: California, USA, Founder & CEO: Brandon Silverstein, hereinafter referred to as S10, We made a strategic investment in Brandon.

To date, AUI has been promoting three businesses in the United States: music publishing, labels, and corporate venture capital. Through this strategic investment, AUI will enter the management business and expand its overseas business portfolio, thereby accelerating the globalization of the Avex Group and the overseas expansion of artists.

S10 is an up-and-coming management company that is attracting a lot of attention in the United States and has a track record of leading Myke Towers, Normani, and Anitta to become global hit artists. Founder and CEO Brandon is highly acclaimed as one of the most influential young entrepreneurs in the American music industry today, including receiving the 2023 Power Players’ Choice Award from the American music magazine Billboard. I am. In addition, S10 is a company jointly established with Roc Nation, a major American management company that includes 24-time Grammy Award winners Jay-Z and Rihanna, and has achieved rapid growth in recent years by leveraging its business foundation. I am.

AUI and S10 have collaborated with Harv, who produced Justin Bieber’s “Peaches ft. Daniel Caesar, Giveon,” Jasper Harris, who produced Tate McRae’s “greedy,” and GENT!, which produced Doja Cat’s “Agora Hills,” among many others. We have built solid relationships and a proven track record through various collaborations, including music publishing joint venture agreements with global hit makers. This time, AUI has made a strategic investment in S10 based on its long-standing cooperative relationship with S10, aiming for further growth of S10’s management business and collaborative synergies in global artist development.

This strategic investment will give AUI access to global top-class management services and networks through its partnership with S10 and Roc Nation. Through this, we aim to further strengthen the overseas expansion of Avex artists and create global hits. In addition, when S10 artists expand into the Asian market, Avex, which has an extensive business base in this region, will become a partner and aim to jointly maximize artist value.

In the medium-term management plan “AVEX Vision 2027″*1 announced in May 2022, Avex has set a key strategy of “Aiming to discover and develop IP*2 that will be loved in diverse regions and fields.” . Through strategic investment in S10, we aim to further accelerate our global strategy and expand our business in the global market.

*1: Avex has formulated its corporate philosophy: “We will continue to challenge the possibilities of entertainment. We believe in the infinite creativity of people, and together with diverse talents, we will deliver excitement to the world. And we will create a prosperous future.” We are promoting the key strategy of “Avex Vision 2027,” a medium-term management plan announced in May 2022 based on our corporate philosophy, “Aiming to discover and develop IP that will be loved in diverse regions and fields.” .

*2: IP is an abbreviation for “Intellectual Properties” and refers to intellectual property. In the entertainment field, copyrights related to artists, talents, songs, anime/video works, characters, games, etc. are called IP.


■Comment from AUI President and CEO Naoki Nagata
We have achieved great results with Brandon in recent years and built great mutual trust in the process. We believe that expanding our partnership was a natural progression as our respective companies have many similarities in their DNA. We’re also grateful to Brandon, Jay Brown and Roc Nation for welcoming us into the family, and we’re excited to create something truly unique and impactful through this partnership.

■S10 CEO Brandon Silverstein Comments
I feel incredibly fortunate to have globally-minded partners like Jay Brown, Jay-Z, and the Roc Nation family. Adding the Avex team to our management ecosystem, following the immense success I’ve had with Avex in our publishing venture, was a natural progression in deepening our ever-growing relationship. Naoki Osada and the global Avex team are a true force of nature, and I am very excited about our next steps together and the limitless potential for global opportunities that our collaboration with S10, Avex, and Roc Nation opens.
Jay Brown, Jay-Z, and the Roc Nation family are globally minded and we feel extremely fortunate to have such partners. We have had a very successful publishing joint venture with the Avex team in the US. We believe their subsequent addition to our management ecosystem is a natural progression that further deepens our ever-evolving relationship. Naoki Nagata and the global team at Avex have real power, and we are very excited about the endless possibilities on the global stage that will be opened up by the collaboration between S10, Avex, and Roc Nation.

■Roc Nation Co-Founder and Vice Chairman Jay Brown Comments
Joining forces with Avex perfectly extends the S10 and Roc Nation family. Both Brandon and Avex are innovators, and this partnership offers endless possibilities and opportunities
By joining forces with Avex, the S10/Roc Nation family has expanded tremendously. Brandon and Avex are both innovators, and we believe this partnership will create endless possibilities and opportunities.

[About S10 Entertainment]
Artist management company based in Los Angeles and New York, co-founded by Brandon Silverstein and Roc Nation. He has a track record of developing multiple artists into global top artists, including his artist Myke Towers’ song reaching number one on Spotify’s global chart. CEO Brandon is a talented young manager who has received a lot of attention in the American music industry, having been selected for Billboard’s 2023 “First Power Players’ Choice Award.”
S10 Entertainment:https://www.s10e.com/
Instagram:https://www.instagram.com/s10/

[About Roc Nation]
A major American management company (headquartered in New York, USA) founded in 2008 by famous rapper Jay-Z. Our artists include many top global artists, including Rihanna and Megan Thee Stallion. In addition to management business, we are developing a wide range of businesses such as labels, music publishing, and sports. An entertainment company that represents the American music industry and has been a driving force in pop and hip-hop culture in the United States since its establishment.
Roc Nation:https://www.rocnation.com/
Instagram:https://www.instagram.com/rocnation/

[About Avex USA]
Established in Los Angeles, USA in 2018, we started our North American business with the aim of creating new content IP in the global market. Based at Avex House, which is equipped with a recording studio and production facilities, we have formed a unique community that combines creativity and innovation, where top-level writers, artists, and music tech startups come and go.
Avex USA’s music publishing business “Avex USA Publishing” has signed an exclusive music publishing contract in 2021 with “Harv,” a composer who produced Justin Bieber’s hit song “Peaches ft. Daniel Caesar, Giveon.” In addition, the record label “SELENE”, which was launched as a new business, operates a next-generation label business focused on Generation Z. The Future of Music Investment Fund invests in cutting-edge music startups around the world with the aim of creating future new markets and IP in the music and entertainment fields.
Avex USA:https://avex.com/us/
Instagram:https://www.instagram.com/avex_usa/

[Avex Corporate Site/SNS]
corporate site:https://avex.com/jp/ja/
X:https://twitter.com/avex_pr
Facebook:https://www.facebook.com/avex.official